If you have an online business, your ultimate aim is to increase your online traffic and make money.
In this blog post, I will discuss everything SEO Dublin and some key areas you should look out for when deciding to hire SEO services in Dublin.
Let’s start with five handy strategies that will help you achieve a great Google ranking…
Technique 1 – SEO services in Dublin should start link building
Any link that you receive to your site is like a vote in your favour. The person who does this is basically saying, “Hey, I think highly of this web page because it’s got quality content and it’s interesting and relevant to the topic”.
Because of this “backlink”, Google rewards your website by propelling it up the search results. Simply put, the more incoming links you’ve got for your site, the more weight it receives in the eyes of the search engines. So you’ve got to set aside as much time as you can to increase your number of backlinks.
So how can a Dublin SEO agency accomplish this?
One way of doing this is to write a bunch of good quality articles that folks in your target market will want to read. If the content is unique, engaging and of a high standard, chances are, other sites will begin linking to it and recommending it to their visitors, resulting in a ton of backlinks and more publicity for your website.
Backlinks for Dublin SEO
Note: Do not be tempted to pay for backlinks. There are quite a few ‘services’ out there that promise you a certain number of links in exchange for a fee. However, you want to stay away from these providers like the plague, as the backlinks you receive are usually of a spammy nature. These types of poor quality “paid” links will only have a negative impact on your link building campaign, so it makes sense to steer clear of them and instead focus on building your backlinks organically.
Technique 2 – The best SEO in Dublin will have an ethical white hat on…
The number of websites offering a wide range of search engine optimization services has risen over the past few years, as more emphasis is placed on the need to rank highly in the major search engines. Due to fierce competition that exists in the industry, some shady providers implement ‘black hat’ SEO strategies in order to snag clients. This includes tactics like keyword stuffing, employing link farms, cloaking and concealing keyword-rich phrases in an article.
Now, while this may produce some quick results, it will not be beneficial in the long-term. In fact, there’s every chance that the search engines will push your site further down the search results or permanently de-list it from their index altogether.
So if you want your website to capture the top spots in Google, ensure that you spend time on white hat link building tactics, such as writing high quality blog posts and articles, and then link back to your website using your main keywords. If you need any help with this, then you can always hire an experienced Dublin SEO copywriter to do it for you.
Technique 3 –The best SEO agency in Dublin will understand the concept of creating content for Humans Vs Spiders!
Since SEO tends to focus heavily on the importance of keywords, many folks often write their website copy with only the search engine spiders in mind, which often leads to keyword stuffing. This is the concept of repeating your keywords as often as possible in your content, with the hope of getting it ranked highly for relevant keyword terms.
However, this is the biggest mistake you can make when it comes to SEO in Dublin. If the information on your site is stuffed full of keywords, then it won’t read particularly well, and consequently won’t do the job of selling your product or service to prospective customers. This is obviously counter-productive, when the main reason for having a website in the first place is to promote your offer, convert readers and generate sales.
This is why it’s a smart idea to engage the services of a skilled copywriter as they will be able to combine white hat SEO principles with compelling, persuasive and attention-grabbing copy.
Technique 4 – Dublin SEO should create original and unique content
When creating articles and blog posts for your site, you want to ensure that they are unique, original and interesting. Despite all the hype about backlinks, keyword placement and meta data, crafting original and intensely readable content is still the most effective tactic for ranking well in the search engines. Neither visitors to your site nor the search engine spiders like to see stale, spammy, outdated content.
Dublin SEO tips and tricks
Furthermore, never use existing content on a new website. Some folks out there tend to cut and paste their articles across several sites to cut down on time and cost. However, duplicate content does not go unpunished by the search engines, and you will probably get penalized once they get wind of this. So always stick to writing unique and original content for each of your sites.
Technique 5 – SEO services in Dublin will understand that results take commitment
Getting your site into the Top 10 of Google is certainly no walk in the park. In fact, it’s a continuous process that you must commit to if you’re serious about ranking highly.
Backlinks need to be steadily built up over time, with blog posts, articles and press releases being churned out on a regular basis to promote and publicize the site. You will also want to monitor and track the progress of your main web pages, so that you can determine the amount of backlinking that needs to be done to push your site up the rankings.
An honest, ethical and well-executed Dublin SEO campaign will ultimately result in higher positions in search results, more traffic and greater profits for you.
Technique number 6- Meta descriptions are vital for SEO in Dublin
Meta descriptions are often overlooked when it comes to writing web pages. They no longer have a direct impact on the SEO of your pages, but they can still play an important role in helping your work your way up the search engine rankings.
Meta descriptions are the short bits of information that appear under the title in search engine results. They’re designed to give users a brief explanation of what to find on the page to if they were to click through.
Google no longer scans meta descriptions to determine whether to rank a page or not i.e. using SEO keywords or not in your description makes no difference.
But importantly, Google looks at how many people have clicked on your link – the Click-Through Rate (CTR) of that page – to determine its value. So the more people you get to click on it, the higher your CTR and the stronger your search engine ranking will be.
Remember that kid at school who wouldn’t just put their hand up? They had to bounce on their seat, prop their raised hand up with their other hand with a look of desperation on their face as they chanted, “pick me pick me pick me!”
They’d be good at writing meta descriptions because they know that the secret to being picked first is to stand out.
So if you write meta descriptions that are clear, compelling and have an active voice, you’re shouting at your visitors “pick me!”
That’s not to say we should ignore your SEO keywords. After all, you SEO keywords should be the main subject of your content. And if your meta description has to explain your content, it makes sense that you’ll include your keywords in there anyway.
Superior SEO in Dublin will create excellent meta descriptions
Like any good piece of copy, the words you write in a meta description need to have a function. That is, they need to compel the searcher to click on your page instead of all the others.
And here’s how to do that…
1. An SEO expert in Ireland will always include target keywords
As mentioned earlier, your keywords should be the main subject of the page. So by including them, you’re simply highlighting the main subject to potential visitors.
This help to reassure the potential visitor that your page is in fact about what they’re searching for.
2. An SEO agency in Dublin should use imperative clauses
Using imperative clauses, or commands, within the description tells the reader what they should do next – they have a call to action.
To write an imperative clause, start with the verb – the command. ‘Find out more’. ‘Click to see how we can help’. ‘Sign up to our newsletter’.
There are some really creative ways you can come up with a good call to action, depending on the tone of your content. But if you don’t tell people what to do, you’re assuming they’ll figure it out. And assuming people do what you want is a big mistake.
3. The best SEO in Dublin will keep it short
Treat it like a Tweet – short and sweet.
Typically, Google displays meta descriptions that are no more than 156 characters long. Sometimes it will display more words. But if you stick to less than 156, not only is your message nice and concise, but you’re not likely to get cut-off.
4. The best SEO company in Ireland should create content that users engage with
If your meta descriptions are misleading, intentional or not, you run the risk of losing domain authority.
You want your visitors to click on your page and find exactly what they thought they’d find before they clicked through.
Google uses ‘bounce rates’ as a factor when ranking sites. The bounce rates are the percentage of visitors that just visited that page and then `bounced` back off your site again.
If your meta descriptions say ‘Click now and instantly receive your FREE gift’ only to find on the page that, in fact, it’s not free, your visitors will leave. Your bounce rates will increase. Google will see that the page doesn’t quite live up to its expectations and therefore lets it drift into the dark depths of page 2 and beyond.
There are other things to consider when trying to reduce bounce rates, but poor meta descriptions will have a negative effect on them.
5. Use your voice
Tone of voice plays an important role in making the visitor connect with your brand. And its really important when writing online content to make the reader feel like they’re talking to a real person.
So use the voice of your brand to give the meta description some personality and stand out on the page. Make it feel like it was written by a person, not WordPress or another Content Management System.
6. SEO services will always include the benefits
Customers need to know how you can benefit them, not what you do. So instead of describing the services you offer on that page, describe how clicking on that page can ‘save time’ or ‘reduce the costs of…’
It sounds simple, yet so many people forget about the barriers their products and services overcome and instead just describe who they are and what they do.
In short, pay attention to your meta descriptions and don’t let your Content Management System automatically using an excerpt from your page. Use them as a tool that gives people that extra nudge.