Dublin is a city that has always been known for its rich history and culture. The city is the perfect location to live or work and there are many different types of brands that can target potential customers in this area.
When it comes to online marketing, local search can be one of the most effective ways to grow your business while also getting more visibility on Google Maps or other local search engines.
In this article, we’ll look at what local search is all about as well as some tips on how you can optimize your website based on keywords related to your industry.
Keyword Research for Dublin-based Businesses: Targeting Local Search
What is local search?
Local search is the process of targeting searches that are made from a specific geographic area. This type of search is usually specific to businesses that operate in one place, such as plumbers in Dublin or car dealerships in Limerick. These types of searches can be very beneficial for local businesses because they help them attract new customers and drive foot traffic to their businesses through Google Maps and other tools.
While most people are familiar with the concept of local search, they may not understand what it means or how it works exactly. So let’s take a look at some basic definitions:
Local Search – The process by which users input queries into Google (or another search engine) that are targeted towards certain locations within a certain radius from their location at the time they submit their query (i.e., “What restaurants have gluten-free menus near me?”).
Location Targeting – A strategy used by advertisers whereby advertisers bid on keywords associated with terms related to their products or services so that when users conduct searches related to those terms, their ads appear alongside those results on Google’s SERP pages (i.e., “Gluten Free Restaurants Near Me”).
Why is local search important for your business?
In a world where your customers can find you online and order from the comfort of their couch, local search is more important than ever. It’s one of the key channels for reaching customers who are ready to buy.
Local search helps you capture the passive buyer: someone who doesn’t necessarily think about your brand when they’re looking for something but may value your products or services after hearing about them from a trusted source like Google Maps or Yelp.
These types of customers don’t often use website reviews as part of their buying process—they typically rely on word-of-mouth recommendations before making a purchase decision. That’s why it’s so important to get high rankings in local searches; with this channel, you can reach shoppers who weren’t even looking for your business!
Local search also brings foot traffic to your store via “showrooming” (where people visit stores only because they’ve learned about those items online). This way, you capture impulse buyers who might not have found out about your business otherwise
It helps you capture the passive buyer
You’re probably familiar with the concept of people who are actively searching for your products or services. These are the buyers who are ready to spend right now, and they’ll know exactly what they want when they see it.
But there’s another pool of potential customers that you might not be aware of: the passive buyer. These people aren’t looking to buy from you today, but if their searches match up with what you offer, then they may become active buyers down the line. And local search is a great way to reach these passive buyers!
Local search brings foot traffic to your store
Local search is an excellent way to get noticed by customers, especially if your store is in a busy area. It can also help you get more customers into your store, which will help you build a strong brand. You should use local search to advertise your business and improve awareness among potential customers.
Keyword Research for Dublin-based Businesses: Impulse buys
In the business world, there are many ways to increase revenue. One of the most effective is to take advantage of impulse buys.
Impulse buying occurs when customers buy something they didn’t originally plan on buying while they are in your store or ecommerce website. This can be anything from a cup of coffee to a new car. The key factor is that it was not an item they had planned on purchasing before entering your store.
If you want to increase your chances of people buying these types of items from your business, then consider offering discounts or promotions that encourage impulsive purchases.
What are the main considerations when doing local keyword research?
To ensure you’re targeting the right keywords, first consider three main factors: relevance, location-specificity and uniqueness.
Relevance: Your keyword choices should reflect your business’s offering. For example, a law firm in Dublin would be better off using “family law” rather than “family lawyer.” While both refer to lawyers who handle family matters, the latter is too broad and generic; it’d be difficult for someone searching for this term to find a specific attorney in Dublin. In addition to being relevant to your area of expertise, keywords should also reflect how you want customers perceive your business (i.e., if you’re looking for a new car mechanic).
Location-specificity: Local search requires more precise targeting than general SEO because it limits results based on geographic location. For example, someone searching Google Maps may receive different results depending on where they live—while those living in New York City might see nearby restaurants and hotels when searching “Chinese food,” those who live outside Gotham will likely get suggestions like Chinatown or Flushing instead (because these areas have large populations of Chinese immigrants).
Since Google tracks IP addresses (which indicate physical location), its algorithms can easily distinguish between users located across different parts of the country or world with similar interests and provide them with relevant information based on their current surroundings—a feature that doesn’t exist yet but could soon change how we interact online by showing us what’s around us instead of just providing text results from all over cyberspace!
Targeting potential customers in a specific location
Now that you know what local search is, let’s look at some examples of how to target potential customers in a specific location.
For example, if you want to sell your products to Dublin-based businesses or individuals, then it makes sense for your keyword research to focus on keywords related to “Dublin” and “Ireland.” To find these keywords, use the tool provided by Google AdWords: Keyword Planner. Simply type in any keyword related to your industry (e.g., “Dublin SEO consultant”) and press Enter!
Research the keywords with the most relevance to your business
Now that you’ve found the right keywords and are ready to start targeting them, it’s important to make sure they’re relevant to your business.
When you’re researching keywords, always look at the search volume and then at their relevance. You want to target keywords that have a high volume of searches in Dublin but don’t have too much competition—it’s all about finding a balance here. If there are many businesses already targeting these keywords, then there must be a reason why people search for those terms in Dublin!
When choosing which keywords will fit into your title tag and meta description, think about how they’ll make sense when someone searches for them on Google. Don’t get too specific with these areas because this can cause problems later on down the line if you ever decide to change your website or move links around somewhere else on your page; this is where creating unique content comes into play too so keep reading below!
Don’t get too specific
We’ve mentioned a few times that being too specific can actually hurt you. It’s important to target the right people, but don’t feel like you need to be so specific that your content doesn’t appeal to anyone else.
For example, if you run a restaurant and have a special offer for lunch on Monday-Friday from 12pm-3pm, don’t just write about that time range—write about 12pm-3pm in general!
Make sure the keyword fits into your title, meta description and URL
Make sure the keyword fits into your title, meta description and URL.
The title of a web page is the only element that can be indexed by search engines. Since this appears in search results when someone searches for [keyword], it’s important to make sure it contains relevant keywords and phrases that are relevant to your site’s content. Furthermore, titles should be short so they don’t take up too much space on the page. You don’t want visitors clicking away because they see too many characters before they get to what they were looking for!
Next up is meta descriptions – this element is displayed beneath each search result snippet and provides context as to what users will find if they click through (i.e., “This Irish pub serves up great pints of Guinness along with an eclectic mix of live music acts every night…). Meta descriptions are also critical from an SEO standpoint since Google uses them as part of their ranking algorithm (Google will factor in how much text you have in each one). Lastly, URLs represent where exactly you want people coming from organic means like search engines or social media referrals: these must also include keywords! We recommend using 301 redirects so that all traffic gets directed towards pages that contain content relevant towards those topics (and not just 404 error pages).
Create unique pages for each keyword you want to target
If you’re using a template, CMS or plugin, tool that generates content or meta data, then you’re not doing it right.
It’s easy to use templates and plugins to get started with your website. They provide a fast way to lay out your website and make sure everything fits together nicely. But if this is the only thing you do when it comes to SEO in Dublin, then you’ll be missing out on one of the most important parts of SEO: creating unique pages for each keyword phrase that matters locally.
Keyword Research for Dublin-based Businesses: Targeting Local Search
Local search can be a key growth factor for any business that has a physical presence. Local search is important for businesses that have a physical presence, as it helps you capture the passive buyer. It brings foot traffic to your store and captures impulse buyers who are looking for a specific service or product in your area. Local search also takes advantage of keywords with high intent, meaning people are actively searching instead of just browsing through search engines like Google, Bing and Yahoo!
Local search can be a key growth factor for any business that has a physical presence. If you’re looking to target this audience, then it’s important to have an understanding of what keywords people are using when they search for services like yours in Dublin. With the recent changes in Google’s algorithms, local SEO is becoming increasingly more competitive and difficult to rank in – so make sure your business isn’t going unnoticed!
Check out our best SEO Dublin blog.