If you’re running a local business, it’s important to make sure your website is optimized for local SEO. Doing so will help you rank higher in search engine results pages (SERPs), making it more likely that customers in your area will find your business when they’re searching for products or services like the ones you offer.
- Google My Business
- Reviews and testimonials
- On-page optimization
- schema markup
- Citation building
- Google My Business is a free listing service offered by Google that allows businesses to control how their business appears in Google Maps and Google Search results. When setting up your Google My Business listing, be sure to include accurate information about your business, such as your name, address, and phone number (NAP). You should also upload high-quality photos and create a compelling description of your business. Optimizing your GMB listing is one of the best things you can do for your local SEO.
- Reviews and testimonials help show potential customers that other people have had positive experiences with your business. Therefore, it’s important to actively encourage customers to leave reviews on popular review sites like Google, Yelp, and Angie’s List. You can do this by sending follow-up emails or text messages after they’ve made a purchase or used your service.
- On-page optimization refers to all the factors on your website that you can control in order to improve your ranking in SERPs. This includes things like title tags, meta descriptions, header tags, and image alt text. Make sure all of these elements are optimized for both users and search engines alike—meaning they should be catchy, relevant, and informative—and you’ll be well on your way to improving your website’s ranking.
- Schema markup is code that you can add to your website that helps search engines understand the content on your site better. This is especially important for local businesses because it can help your website appear in rich snippets—which are special search results that include extra information about the listing, such as reviews, price ranges, etc.—in SERPs.
Adding schema markup to your website is a great way to improve its click-through rate (CTR).
5 .Citation building is the process of creating listings for your business on directories and other websites—such as Yelp, Angie’s List, and Yahoo Local—that are relevant to your industry or location. Creating citations helps improve both the visibility and credibility of your business online, both of which are important for ranking higher in SERPs. Plus, it doesn’t hurt that citations are one of the most important factors when it comes to determining whether or not a website will rank in Google’s Local Pack—the portion of SERPs that lists three local businesses related to the searcher’s query.”
Local SEO services, the conclusion
Local SEO is vital for any business that wants to be visible online to people in their area. By using some or all of the five local SEO services listed above, you can improve your website’s ranking in SERPs and make it more likely that customers will find and choose your business over others.