Since its release in 1998, Google’s algorithm has undergone many changes. Some updates were simple tweaks that made minor improvements to the search results; others had a much more significant impact on SEO.
Today’s SEO landscape is unrecognizable from what it was just a decade ago, but that doesn’t mean some things haven’t stayed the same.
Top SERP positions are becoming more challenging to achieve
Google is getting better at building brands. They are making an effort to improve their understanding of intent, content and user behaviour. Google is also becoming more advanced in the areas of site optimization, so you need to keep your site up-to-date with best practices.
In addition to this, Google has launched a new algorithm update which targets sites that have been hacked or compromised by malware or spammy links. This means that if your website has been hacked then it’s time for SEO damage control!
Social media is an alternative channel for customer acquisition
According to a survey of over 1,000 marketers by LinkedIn, 89% of respondents said that social media was effective for customer acquisition. And it’s easy to see why: social media has made the world so much smaller and more connected than ever before. As a result, people are more willing (and able) than ever before to connect with brands and businesses on their favorite networks like Facebook, Twitter and Instagram. This means you can reach out directly—and instantly—to an audience that is right there waiting for your message!
And if this sounds too good to be true…well then maybe it’s because it is! But fear not—we’re here with everything you need know about how to make this happen yourself! So let’s get started by taking a look at how social media works…
Search engines are getting better at building brands
Search engines are now able to build brands. This is great news for business owners who want to build a brand and stay top-of-mind with their customers. In fact, Google can do this in two ways:
- Through their own content – when you type in your favorite search engine, you’re likely to see information related directly back to the company itself (see image below)
- Through third party sites that use Google’s ad platform – many websites have ads that are displayed by Google and thus often contain content related directly back to the company itself (see image below)
Vocabulary and terminology are shifting
With the introduction of semantic search, you can expect to see search engines understand and return more relevant results for your questions. This means that if someone is looking for a recipe for their favorite food, then the information returned won’t just be about that food; it’ll also include useful information like how long it takes to prepare and cook, or even detailed instructions on how to make the recipe from scratch.
Another example: if I’m looking for a restaurant in my area with vegan options (since I have been vegan recently), then Google will return results based on my query rather than simply showing me all restaurants near me without regard for what I actually want. You should take advantage of this by making sure your content is optimized with proper meta descriptions and titles so as not to be excluded from searches related specifically only within their niche field!
Smart speakers and voice search will change SEO in the future
The future of search will be dominated by smart speakers and voice search.
Smart speakers are already being used by millions of people. This number is expected to grow exponentially in the next few years, with some estimates saying that one in 10 Americans will own a smart speaker by 2022. And this isn’t just a US phenomenon: according to a recent report from Reuters, “the number of intelligent speakers shipped globally passed 100 million last year.”
Voice search is much more natural than typing into a text box or using command buttons on your computer screen (or even speaking out loud when there are other people around). This means that you don’t have to worry about whether or not your phone is near you as long as you have access to an internet connection; it also makes voice interfaces easier for non-English speaking users who might struggle with spelling words correctly when they’re typing them into search engines like Google or Bing. Finally, it’s more accurate—you can speak naturally instead of having to carefully craft each word before submitting your query!
Data is the new black gold
Data is the new black gold. If you are looking at your business and wondering what data to use, let me give you an example:
A customer has just purchased a product from your eCommerce store. You want them to be able to find what they need easily when they visit again in future so you send them an email with a link that allows them to download their receipt (or some other relevant document). That’s great but it could be better!
You could also track when they click through on that link and then follow up with an email asking if they found it useful or not? This helps improve conversion rates and customer satisfaction while providing valuable feedback for future campaigns.
If you want your work to create a solid return on investment, you must keep up with Google’s latest algorithm updates. Remember that SEO is not a sprint but a marathon.
As our SEO team at Contentwriterireland likes to say, SEO is not a sprint but a marathon. If you want your work to create a solid return on investment, you must keep up with Google’s latest algorithm updates. Remember that SEO is not a quick fix; it’s an ongoing process that requires discipline and dedication over time.
This doesn’t mean that all hope is lost if you’re just getting started with your search engine optimization efforts—but it does mean that you should prepare for the long haul before expecting results from your efforts. In addition, remember this: there are no magic wands or secret tricks when it comes to creating high-quality content or building links organically (no matter what anyone tells you).
Conclusion on whether SEO is still relevant in 2022?
SEO is still relevant in 2022. It’s just changing and adapting with the times. The best SEO strategies and Ireland SEO strategies will be those that embrace this evolution, while also remaining flexible enough to take advantage of new opportunities as they arise.