SEO for E-commerce businesses in Dublin: Optimizing for Local Search?

So, you’ve got an e-commerce business and you want to get more customers. You think ‘the internet’ is the best way to do this. But how are you going to attract people who live just down the road from you? Or even further away? You need a digital strategy that allows potential customers to find your website when they search for something in Google.


And with so much competition on the internet now, it can be hard for your website to stand out among all those other sites selling similar products – especially if they have good SEO!


SEO for E-commerce businesses in Dublin: Optimizing for Local Search?

Optimize your website.


Use the right keywords in your site’s title, meta description and headings. Don’t stuff your pages with keywords but do be aware that Google looks for them on every page of your website before ranking you.


Make sure your website is mobile friendly. Google will rank a mobile-friendly version higher than its desktop counterpart, so this is an easy way to get a boost in rankings if you haven’t already made changes to accommodate smartphones and tablets.


Ensure that the speed of loading pages on your site is fast enough so users don’t bounce off after waiting too long for content to load – again, this may result in lower rankings or even dropped search results altogether!

Local Keywords

When talking about keywords, it’s important to remember that they’re not only relevant to your business. They should also be specific.


  • Include keywords in your title, headings and body text.
  • Use them when optimizing product pages for SEO and PPC campaigns.
  • Include them in content on your E-commerce site (for example blog posts).

Google My Business

Google My Business is a free and easy way to manage your online presence on Google.


Google My Business lets you claim your business information, add photos, update hours and more. You can also create a Google My Business listing for your business, which will show up alongside other local search results like ‘near me’ or ‘map search’.


If you choose to add your business to Google Maps, you can provide specific location information (namely the address) in order for people searching nearby to easily find you via the map app or mobile website.

Reviews and Rating

Reviews and ratings are an important part of local search for e-commerce businesses. However, getting reviews can be difficult, especially if you have just launched your website or have only been in business for a few months. In order to encourage positive reviews, it’s important to manage the ones that come in and use them as part of your SEO strategy.


Here are some ways you can encourage customers to leave reviews:


  • Include a link at the bottom of all emails you send out with products that ask customers if they enjoyed their experience shopping on your site. This will encourage them to leave feedback before they forget about their purchase entirely!

Citations and link building

Citations are the cornerstone of local search engine optimization. A citation is a link to your business from another website, typically in the form of a review or directory listing. Citations are one of the most important factors in local SEO because they make it easy for users to find you on the web.


If you’re selling something, this is especially important: if someone is searching for “best place in Dublin to buy cat food”, wouldn’t you want them to see yours?

Optimize your website for local search.

The best way to optimize your website for local search is to make sure that you have a physical presence in the area where your business operates. This means having an address, phone number and business hours on your website.


If you don’t have a physical presence in the area, you can still benefit from local search marketing by optimizing your online listings with information about your company. If people search for keywords related to what you do, they’ll see your business information come up alongside other relevant results (like restaurants or shops).


Local SEO is especially important for ecommerce businesses because potential customers are already looking for products near them before they decide which retailer’s site they want to visit—and buy from!


This is a great opportunity to start implementing what we have learned in this post into your website. The best way to do this is by finding out which keywords are relevant for your industry and then optimizing your content around these topics. You can also get started by using tools such as SEMrush or Moz Local (if you’re looking for more information about how these work).


In conclusion, keyword research for local search is essential for any ecommerce business owner looking to improve their rankings in Google searches. It can be time-consuming and frustrating at first but if you keep at it long enough then eventually all those hours spent will pay off when people start coming through the door!


Check out our best SEO Dublin blog post!

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