A sexy, slick, and professional press release is a bit like a woman in a short skirt, with plumb breasts dangling one of her immaculately manicured feet from her red stiletto heels as some guy salivating in the corner looks on. It entices you in! You can’t help wondering what might lie ahead. It excites you. Your heart rate quickens.
The fact is, many companies badly need to write a press release relating to the services they offer or new products they are putting on their shelves, this is normally written by professionals who follow the ABC’s of writing to ensure the copy is always superior.
How can you use the ABC’s in writing? This sounds ridiculous, but why not use letters to form words? Why not choose letters to help you stay on track when writing a superior press release?
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This is how it’s done:
A Is For Attractive
Attractive copy is always important. The use of subheading and bullet points make it easier for the reader to read through the press release and get the full idea of what is being portrayed.
B is For Basic
You need to always ensure the basic information is available to the reader. This information must be given in an easy to read and understand format that is informative and makes the reader want to find out more.
C Is For Creative
Everyone can write, but writing with a creative flair is an art form that only professional writers have a knack for. The words when doing press release writing need to be as creative as possible, while remaining informative to keep the potential customer reading and staying on the page.
D Is For Dominating
The whole aim of writing blogs, articles and press releases is to dominate the online market. You will probably have thousands of companies to compete against now that every business trades online, you need to ensure your company ranks near the top in search engines in order to maximise your website traffic and sales.
E Is For Edgy
No one wants to read a boring press release. The reason they read it is to find out more and when the copy is edgy it will keep them glued to the page for longer, exactly what you are looking for. If they like what they read they will click the link, visit your website and hopefully buy your product.
F Is For Frills and Fuss
There is one thing you don’t want when you do press release writing and that is frills and fuss. You want the copy to be informative, yet to the point. You don’t want it stuffed with words just to bulk it up; this is pointless and won’t help improve your website traffic.
G Is For Geared
The press release writing should be geared towards a specific target audience. The target audience is the people who will buy this product or service, this can usually be determined through statistics and analysis before writing the piece.
H Is For Helpful
Every press release should have some helpful information. This may be what the company offers, their services or how to contact them. There should always be a little bit of helpfulness included in the piece.
I and J Are For
Interesting and general. The information provided in the press release must be general information about the product, service and company while it must remain interesting for everyone to read. You cannot have copy which is not geared towards a specific subject or goal.
K and L Are For
Knowledge and Lessons are what K and L stand for. Every piece of writing you write especially when doing press release writing should be based on the knowledge you have gained through research and the lesson you have learned. If you can portray this to potential customers you have a winning piece.
M and N Are For
When you are doing press release writing, you have so many factors to consider. You must never put information in that you do not have confirmed, this is what the N stands for. You must try and get your message across as simply as possible without getting too technical that the reader moves on because they do not understand what you are trying to say.
O, P and Q Are For
O is for organized, p is for penetrating and q is for quest. Now you are probably wondering why these three would be important in press release writing, well it’s simple really. An organized writer will have the ability to put words together to penetrate the market and achieve the quest they were set out to do.
R, S and T Are For
Keep your writing real, this will keep your reader glued for longer. Make the writing spectacular to read with loads of information and facts and ensure its tangible information that is written in such a way that they can see it, taste it and smell it.
U,V and W Are For
You need to understand the audience you are writing for. Younger readers will appreciate laid back writing while professionals will enjoy to the point writing. You must always bear in mind that will be viewing the press release and if you don’t it will be time completely wasted.
X, Y and Z Are For
See your press release writing as an X-ray machine, you are looking deep into the depths of words to create informative copy that will keep the reader on the page. You want to yell out your information and zap them with all they need to know to make an informed decision about the product.
As I said, you probably think I’m crazy using the ABC’s for press release writing, but by following these letters you can enjoy the fact that you will have spectacular copy that will inform the reader of the product or service and get them on the website and ordering.