In the modern digital age, law firms have been slow to embrace the new digital ways in which they can market their legal practices. In fact, many law firms have no digital marketing plan in place. This means that these law firms are losing out on a vast potential clients base.
Why is this?
Obviously, with a vast and complex legal workload that needs to be slogged through, many law firms simply might think they don’t have the time to commit to any digital marketing strategy. But what these law firms are failing to realize is that the solution to their problem is hiring a legal digital marketing agency to do the legal digital marketing for them.
Lawyer SEO and hiring a legal digital marketing agency
For example, here at contentwriterireland we create a customized digital marketing plan to suit your law firms needs. Our results-driven legal marketing strategies have helped clients throughout Ireland and the globe to achieve their digital marketing goals and targets. If you’re thinking of hiring a legal digital marketing agency contact us for a free quote.
Now, let’s get to the free content!
In this blog post, I will touch on some of the key things you’ll need to consider when you hire a legal digital marketing agency. I will also touch on some key tactics you can use to power up your law firm’s digital marketing.
Do Lawyers need SEO?
SEO( search engine optimization) should be part of any firms law firm digital marketing strategy. SEO specialists will check the content of your website and optimize each element to increase your search engine visibility and ranking. With the correct SEO strategy, your law firm will see benefits both in the short term and the long term. Believe me, if your law firm is not employing an SEO strategy, you are setting your business up for massive failure.
Does SEO work for law firms?
Statistics show that SEO can increase website traffic by as much as 567.2%.
SEO is an integral part of any digital marketing plan and if you’re not implementing an SEO strategy, you’re making a massive mistake in your overall digital marketing strategy.
Law firm advertising mistakes
A lot of law firms fail to realize they have to work on their website SEO.
If they are intending to gain a lot of traffic and investment in the long run- they need smart SEO strategies.
Just because you have created a website, this does not mean that traffic will start flowing in like a tsunami. Once you have created your website, this will only be the beginning.
Why a legal digital marketing agency should use local SEO?
Another handy way for you to increase your online visibility is to target local customers. Law firms that thrive in the online sphere will have hired digital marketing experts who will know to optimize Google My Business listings for increased visibility that turns views into clicks and conversions.
SEO for lawyers
Using local SEO will allow you to narrow down your SEO tactics so that your marketing is tailor made to suit your business’s needs.
For example, a keyword like “Solicitor Ireland” will have a huge amount of competition and the chances of you ranking for it will be pretty slim but if you change the search term to “Solicitor Dublin” or to whatever location you are living in, this will vastly increase your chances of getting found on Google.
A legal digital marketing agency will conduct keyword research
Keyword research comprises using the correct tools and strategies to discover how people are searching for the legal services you provide. Although some keyword tools are free, the most sophisticated will cost money, so consider paying for a subscription or outsourcing keyword research to a legal digital marketing agency.
The perfect keywords are highly targeted with solid levels of traffic and with manageable levels of competition. For example, you don’t try to simply rank for “lawyer.” This keyword will be a nightmare to rank for and, ultimately, you will end up wasting your time.
Marketing ideas for law firms
Additionally, you’ll need to analyze keywords found for commercial intent as to whether these keywords will lead to convertible traffic that will lead to increased revenues. Although terms with commercial intent may have less traffic than other terms you find, they have two distinct advantages:
1. You can rank far more easily with these terms than with terms that cover a broader range
2. They will convert at a much higher rate because people are looking for services, rather than just generalised information.
Just because the keyword has no commercial intent, this does not mean that you shouldn’t create a blog around them. Keywords that start with “why” or “how” lead to far more backlinks and shares on social media, which will, in turn, increase your DA (Domain authority).
Marketing ideas for law firms will include content
Content-based on these keywords makes sense to use in content such as blog posts, white papers, case studies, and videos. These searchers may not have commercial intent, but they make sense regarding a lead-nurturing strategy. The creation of quality content matters, because this type of content creates more links and shares, which are massive ranking factors.
Your legal digital marketing agency should blog
Having a blog is a vitally important part of any law firm SEO strategy. Google has a “freshness” ranking signal that rewards higher rankings to websites that regularly update their content. Hiring a legal content writer will help you accomplish many of these goals.
Another smart move you should implement in your blogs posts is to add geographical tags such as “South Dublin” or “West Cork” etc into your blogs posts. This tactic will increase your chances of getting found on Google.
When you consistently provide fresh content, you have the potential to build a solid audience of readers, and this keeps Google busy crawling and indexing your content to be made available when people search on relevant terms.
Should law firm SEO in 2022 outsource content creation?
Maintaining a law firm blog can sometimes be a hard task, so while some firms might choose to appoint their team members to do, others might consider outsourcing.
What are the pros and cons of outsourcing your legal digital marketing strategy?
Pros to outsourcing your content creation
Quality content; with outsourcing, you are guaranteed to get the best blog content, this is because law firm digital marketing agencies have the experience needed to write the best content, they are vastly experienced and will deliver quality content that will pump your website up the rankings.
Saves time; if you hire a top legal digital marketing agency, they will be able to deliver high-quality work. You will be able to get your content when you need it. By outsourcing a blog, you will also take that time to multitask on other projects.
You will be able to take advantage of others’ expertise; outsourcing will give you the opportunity to make use of the knowledge as well as the ability of other people that you and your team members lack. For example, if your team members have no information about SEO or any writing skills, a legal digital marketing agency will give you all the help you need. They will be able to properly write the blog for you as well as make it look appealing to your target customers.
Cons of outsourcing to a legal digital marketing agency
It will cost you more money; yes, this is true. Hiring a digital marketing agency is much more expensive than getting your team members to create for you. It is, therefore, very important that you first investigate your options before you decide on the best law firm marketing company.
The writers might not be familiar with the niche of your industry; Some law firm digital marketing agencies don’t understand the law. You should hire a law firm digital marketing agency that has experience within the industry.
Lawyer SEO will focus on your brands voice
Obviously, law is an immense field and if a law firm is going to advertise properly, they should narrow down their niche.
One way for you to market your brand is to focus on one specialty.
For example, in personal injury law, consider focusing your marketing on a subset, such as car accidents or work-related accidents.
Just because you are narrowing down your niche, this does not mean that you should forgo all the other areas that you will practice in.
How do lawyers do SEO? More free tips!
Update your law firm website
Ensuring your website is updated and meeting Google’s standards can also improve your local SEO results.
1 – The best law firm SEO will use structured internal links
A logical internal linking structure makes your site easier to use. Google gives weight to websites that are built to ensure a good user experience. In this way, ensuring your navigation is logical will help your ranks.
2 – Optimise Your Pages
Every new page of content you add is another opportunity to rank. Including your target keywords in the URL, tags, headers and Meta description, as well as the actual content improves your chances of getting ranked – When targeting local searches include the location as well as keywords whenever possible.
3 – Go beyond Contact Us
The days of having a simple contact form are gone. To improve your local SEO it is important to include your name and address. Adding a Google map will certainly get you some brownie points. Google local search includes telephone numbers (a click to call) and opening hours in the results, therefore it is also important to include them in your contact page.
4 – Local SEO for lawyers
Google algorithms have never been smarter. Writing good content is as important as ever. However, if you want to target local customers writing about your product and services in relation to local topics will be more beneficial. Think more about your content as a useful resource for local customers.
5 – If you’re not Mobile you lose!
A majority of local searches are carried out on mobile devices. Google can assess how mobile friendly your website is. Therefore, if it not optimised for mobile your ranks will suffer. After all, what is the point of sending the user to a website they cannot view?
6 – N.A.P Consistency
On your website, your Google business listing and anywhere else your company is listed or cited, it is very important the same Name, Address and Phone Number appear. If they do not Google might well consider ‘something shady might be going on’, or even see these as different companies. Get this wrong and your rank will lower as a consequence. Watch out for misspellings and avoid abbreviations. Additionally, make sure your NAP is text and not just an image. This is a common mistake that will usually cost you ranking points.
7 – Backlinks are key to SEO for lawyers
Despite the rumours backlinks are still important. Getting links from local authorities, sponsors, periodicals and relevant companies (suppliers for example) will certainly help your Local SEO strategies. Google views backlinks as endorsements which legitimise your company.
8- Social Media
Share your Google My Business page on as many social media websites as possible. This helps Google to parallel your social presence and search relevance.
In the modern era, it is absolutely vital that your law firm focuses on lawyer SEO and employs the services of a legal digital marketing agency. If you don’t employ the services of a legal digital marketing agency, you will miss a massive trick that has the potential to take your business to previously unseen heights.
There is a vast market of people out there who require the services of a law firm and if you know how to tap into this vast reservoir of potential clients, you will see your business grow and grow.
The last word on lawyer SEO
Lawyer SEO is going to be integral to any successful legal digital marketing strategy and if you want to do SEO properly, you will need to hire people who know how to operate successfully.
Here are contentwriterireland we operate one of the premier legal digital marketing agencies not only in Ireland but in the world. Why not contact us and receive a free quote on lawyer SEO and our other legal digital marketing services.
Also, please check out our other legal marketing website https://lawmarketingqueens.com/