SEO for lawyers is as much an art as it is a science. When it comes to SEO for lawyers it is absolutely vital that you begin to tweek your tactics if you want to discover what truly works. This means exploring a number of SEO tactics to ensure that your company remains ahead of the game. Like most SEO, it is incumbent upon SEO for lawyers to ensure that they keep abreast of all Google Algorithm updates which will help ensure that their company ranks in the upper echelon’s of Google.
The tricky thing when it comes to these updates is that Google will not explicitly tell you what the actual changes are going to be. One of the ways you can ensure that you keep abreast of these changes is to look at your Google Analytics and then look at any corresponding updates on Google and then this will allow you to determine whether your traffic has been effected by any updates.
Law firm SEO will need backlinks
One of the most important ranking factors when it comes to law firm SEO will be amassing a number of high quality backlinks. When it comes to proper SEO for lawyers I cant stress hard enough how important it is going to be that you manage to gain backlinks from high quality websites.
Why are backlinks important for law firm SEO?
Everybody knows that in the modern era that Google is trying to determine which website comes with credible and reliable information and which website may be jammed packed full of fake false information that is not reliable. One of the ways that Google determines which website can be trusted from which website should be shunned is by analysing a websites backlink profile. If you have backlinks from a website that have a high DA like 50+ this will instantly give your website a huge boost.
Website optimisation is key for law firm SEO
Proper lawyer SEO should ensure that their businesses website will be fast, slick, and responsive. A modern website should not only be responsive on laptops and PC’s, but increasingly, it has become absolutely vital that website are slick and responsive on mobile phones and iPads. The fact is, law firm SEO will not work if you have a website that slow and unresponsive. Google will punish you for this. Severely.
Another mechanism to enhance your law firm SEO is to ensure that you are regularly updating your website with blogs and increasing your keyword reach. Updating your website on a regular basis is a significant ranking factor when it comes to ranking on Google. Google will notice if the content on your website is fresh and will rank it accordingly.
Law firm SEO will understand the engagement factor
A huge factor when it comes to ranking for lawyer SEO is whether users are engaging with your content. Google will notice if people are coming to your website and leaving quicker than Usian Bolt bursting out of the starting blocks at the Olympics. If users go on to your website and spend time reading and engaging with the content this tells Google that users are finding the content that they are looking for.
Local SEO for lawyers can be a tremendous way for law firms to enhance their online digital presence and increase their client base. A local SEO for lawyers strategy will allow firms to narrow down a searchers intent so that their company comes at the top of the Google rankings. The fact is, people are increasingly searching for online businesses that are near or local to them and if you can get your company’s finger into this pie you will soon see your business grow and grow.
So what exactly is local SEO?
In many ways, local SEO can be considered as being a subset of a more general SEO strategy. For example, if you are targeting the keyword “lawyers in Ireland” this is a pretty broad type search term. A keyword like this will have a lot of competition and the chances of you ranking for it will be pretty slim. However, if you use a local search term such as “lawyer SEO Dublin” or “Lawyer SEO Cork” you will vastly increase your chances of getting found on Google.
When it comes to law firm SEO, research estimates that nearly 50% of searches are related to local searches terms. In line with this trend, the Google Algorithm’s have a placed a lot emphasis on delivering for users more relevant local search results.
So how can you rank for local SEO for lawyers?
One of the easiest ways to enhance your SEO for lawyers is via ensuring that your business is listed in Google My Business. This will ensure that whenever a user performs a search that has a local intent that your business will come up in the rankings. Of course, there are a number of other excellent strategies that can ensure that your business ranks for local SEO terms and if you a hire legal digital marketing agency we can ensure that you rank for all the important keywords.
The conclusion for SEO for lawyers, Law firm SEO, and Local SEO for Lawyers
When it comes to SEO for lawyers there is vast array of SEO techniques that businesses can use to increase their online presence. There is no one trick pony tactic that will ensure that your website ranks on Google but if you employ a multitude of different strategies you can expect your law firms ranking to increase on Google.
When it comes to law firm SEO, there are many pieces to the jigsaw that have to be in place if you want your website to rank in the upper reaches of Google. If you are missing one of these pieces of the jigsaw your website is suffer when it comes to ranking and getting found on Google.
Overall, if you are looking to enhance your law firm SEO contact us here at contentwriterireland and speak to one of our experts who will be happy to give you a free quote on getting the best law firm SEO for you.