SEO for law firms is the equivalent of an oil pipeline that diverts oil from an underground well straight into an oil rig.
If you don’t have this SEO pipe, your law firm traffic and revenues are going to suffer.
So how can you get this pipe pumping in traffic and cash into your website?
By employing some elite-level SEO techniques.
This blog post will touch on some key law firm SEO tactics that you can use to transform your law firm’s revenues.
First, let’s look at some basic questions.
Local SEO for Lawyers
Why local SEO is important for law firms?
Local SEO can help law firms target local keywords within their geographical area. This tactic will narrow down searchers’ intent and will increase the likelihood of these local law firms getting clients.
The simple answer is no.
Local SEO will narrow down your searcher’s area and will vastly increase the chances of your law firm getting a longer-term stable client who will reap huge dividends for your business.
If you’re looking for an expert local SEO for your law firm, contact us here
Do lawyers need SEO?
If you’re not ranking on Google, you’re going to miss a significant slice of the market. Ranking on Google equals consistent clients flowing into your business. The only way you can definitely achieve these rankings is with SEO. The major mistake law firms make is they create a website and they then expect traffic to flow in like a tsunami. But in reality, all that flows in is a tumbleweed blowing through an empty street. SEO can fix these problems.
Does SEO work for lawyers?
The short answer is yes. But only SEO experts who know what they are doing. Contact us here.
There is a vast difference between true SEO experts and people who are only masquerading as SEO experts. A top SEO expert will devise a custom-made plan that will suit your firm’s needs. Once a plan is implemented, and as long as the SEO fundamentals are in place, SEO can cause huge gains for your law firm.
In this blog post, I will give you some FREE SEO tips that can help take your law firm to the next level.
How do Lawyers do SEO?
This means exploring several SEO tactics to ensure that your company remains ahead of the game.
Like most SEO, it is incumbent upon SEO for lawyers to ensure that they keep abreast of all Google Algorithm updates, which will help ensure that their company ranks in the upper echelons of Google.
Search engine for lawyers
The tricky thing in these updates is that Google will not explicitly tell you what the actual changes are going to be. One way you can ensure that you keep abreast of these changes is to look at your Google Analytics and then look at any corresponding updates on Google and then this will allow you to determine whether your traffic has been affected by any updates.
In this blog post, I will explain some key tactics that law firms should use to keep their websites ahead of the pack.
Law firm SEO will need backlinks
One of the most important ranking factors in law firm SEO is amassing high-quality backlinks. In proper SEO for lawyers, I can’t stress hard enough how important it is going to be that you gain backlinks from high-quality websites.
Why are backlinks important for law firm SEO?
Everybody knows that in the modern era that Google is trying to determine which website comes with credible information and which website may be jammed packed full of fake false information that is not reliable.
Link building for lawyers
If you have backlinks from a website that have a high DA like 50+ this will instantly give your website a tremendous boost.
Many websites create blog posts and circulate information taken from sources that they do not cite in their text. People read this information and may not know whether they should trust the website or not, as the sources may very well be bogus, or perhaps unofficial, that they may as well have been taken from a Wikipedia article.
The best SEO for lawyers will understand the importance of reliable backlinks
When posting content on your site, it is paramount that you link to relevant ‘trustworthy’ sources such as government sites and news sites such as the BBC in order to build a ‘trust factor’ with your visitors. You must remember to embed quotes if you are speaking of a study or relaying information taken from an interview for example. Doing so will increase a visitor’s trust in your site.
How will this benefit you?
By aiming for at least 2 or 3 good quality links to government sites in all of your published content, your site will be seen as a reliable one. Content that has outbound links to good quality sources looks good in the eyes of Google. Seeing that your page has links to relevant information can drastically increase your rankings. Not only are people going to trust your content, but Google will rank you higher for building links with larger, more influential websites.
Schema for law firms
Law firm schema, also known as structured data markup, can improve your law firm’s visibility in getting new clients.
Schema markup means incorporating structured data into web pages. This facilitates search engines in reading and understanding your content.
This additional information helps the search engine “read” your webpage, ensuring your website is far more visible to anyone searching on the Internet for a law firm.
One significant benefit of using structured data markup for lawyers is an increased opportunity to have your law firm appear on the first page of Google.
Notice how some Google searches show you five-star ratings, contact information in the sidebar, and even images connected to the keyword you searched for. Often, the websites that appear in these SERP features used law firm structured data markup to get those high-visibility results.
Website optimisation is key for law firm SEO
Proper lawyer SEO should ensure that their business’s website is fast, slick, and responsive. A modern website should not only be responsive on laptops and PC’s, but increasingly, it has become absolutely vital that websites are slick and responsive on mobile phones and iPads. The fact is, law firm SEO will not work if you have a website thats slow and unresponsive. Google will punish you for this. Severely.
Best law firm SEO
Another mechanism to enhance your law firm SEO is to ensure that you are regularly updating your website with blogs and increasing your keyword reach. Updating your website regularly is a significant ranking factor in ranking on Google. Google will notice if the content on your website is fresh and will rank it accordingly.
Law firm SEO will understand the engagement factor
A huge factor in ranking for lawyer SEO is whether users are engaging with your content. Google will notice if people are coming to your website and leaving quicker than Usain Bolt bursting out of the starting blocks at the Olympics. If users go on to your website and read and engage with the content, this tells Google that users are finding the content that they are looking for.
Best law firm SEO
Local SEO for lawyers can be a tremendous way for law firms to enhance their online digital presence and increase their client base. A local SEO for lawyers strategy will allow firms to narrow down a searchers intent so that their company comes at the top of the Google rankings. The fact is, people are increasingly searching for online businesses that are near or local to them and if you can get your company’s finger into this pie you will soon see your business grow and grow.
So what exactly is local SEO?
Local SEO can be considered as being a subset of a more general SEO strategy. For example, if you are targeting the keyword “lawyers in Ireland” this is a pretty broad type search term.
Link building for lawyers
A keyword like this will have a lot of competition and the chances of you ranking for it will be pretty slim. However, if you use a local search term such as “lawyer SEO Dublin” or “Lawyer SEO Cork” you will vastly increase your chances of getting found on Google and getting links to your website.
In law firm SEO, research estimates that nearly 50% of searches are related to local searches terms. In line with this trend, the Google Algorithm has placed a lot more emphasis on delivering for users more relevant local search results.
So how can you rank for local SEO for lawyers?
One of the easiest ways to enhance your SEO for lawyers is by ensuring that your business is listed in Google My Business. This will ensure that whenever a user performs a search that has a local intent that your business will come up in the rankings.
Search engine for lawyers
Of course, there are a number of other excellent strategies that can ensure that your business ranks for local SEO terms and if you a hire legal digital marketing agency we can ensure that you rank for all the important keywords.
Identifying SEO keywords for lawyers
How can you attract traffic if you have no idea what people want? Your website could be beautifully designed, with graphics that put the competition to shame, but why is it still not gaining enough traffic? What many sites continuously fail to do is directly answer what people are looking for.
A law firm SEO expert will target relevant keywords
It is paramount that you identify the keywords that people search for, pick a handful of the most relevant keywords and use this knowledge to actively improve your site. By including keywords and phrases that people search for in their engines, potential customers will easily find your site through organic search. Please get in touch with more information.
This directly answers the question they are seeking. Why would they spend hours scouring through pages and pages of information to find simple key words, when your page can answer them directly? Relevance is key.
SEO keywords for lawyers should not be overused
These keywords shouldn’t be overused – don’t try to stick them absolutely everywhere. This can incredibly annoying and unnecessary.
However, you should instead try and integrate these keywords in tags, titles and related content throughout your site. Let search engines know about the relevant content in your website and they will surely rank you higher – but more importantly, let customers know how suited you are for them. Why would they go anywhere else? Click here for SEO approaches.
Doing legal SEO yourself
Many companies attempt to do their website marketing themselves through articles and blogs that they have read online. See: SEO Tips + Tricks
With this, you may notice some positive effects, but it certainly won’t be enough. This is why we recommend hiring a digital agency. A professional SEO company will provide expertise, experience, and knowledge and apply this to your website.
3 benefits of hiring a law firm SEO expert:
- Saves time
- Will speed up corrective actions
- Avoids costly errors
This brings us to another key area.
The importance of Law firm SEO statistics
You’ve invested time and money into the appearance of your website; widgets and themes that ease functionality and featured blog posts that are sure to attract clients’ attention. So how do you know they are working?
Google Analytics is integral when you’re looking for law firm SEO statistics
Google Analytics is a vital groundwork for success online. It allows you to monitor in black and white what is effective in your website and, what needs to be changed. A program like this lets you know specifically what areas of your site visitors tend to linger on and what they avoid; how long they spend reading your posts and how many become customers – from this information you can proactively work to suit their needs, by following the trails they have left behind.
Make it a habit
Once you have Google Analytics set up, establish goals for your site. – stick to these goals and monitor how your website is doing on a monthly, weekly or even daily basis. By doing this, you can check the performance of your site and understand how people are engaging with your website and whether it follows how you planned it to. By making this a habit, you can efficiently solve any problems within your site, and respond to what real visitors like and dislike – thus engaging with them and maintaining a healthy relationship with future clients.
So are lawyers directories worthwhile?
A lawyer’s directory can be a very helpful resource that can help ensure that your legal practice is found on Google. Whilst listing your law firm in a lawyer’s directory undoubtedly is a good strategy, you shouldn’t just rely on this strategy alone because the problem is every other solicitor will also be listed on the directory and this can make it very difficult for your law firm to stand out from the masses.
SEO can ensure that your law firm will rank for specific keywords and will ensure that once people search for these terms your website will be there waiting for them.
The best SEO companies for law firms will tweak their strategies
Seeing as trends and consumer behavior shifts through the times, SEO can help bring you back up to speed by ensuring your content appeals to both end-users and Google’s algorithms. With that in mind, the tried-and-true tips below should help you create legal blog posts relevant to your prospective clients:
Tip #1: Create Client Personas
Writing quality content doesn’t just involve sharing jargon of your paralegals. Without the proper objective and clue on who your audience is, you run the risk of posting blogs that are too long, aimless, and alienating. That’s why it helps define your client personas so you can have a more focused direction with your content.
Some ways to determine your client personas is to analyze what challenges your clients often face that prompts them to seek your legal services? It also helps to leverage Google Analytics to give you a closer look into your web traffic’s demographics – from the age, gender, location, job title, education level, family, and more.
Tip #2: Which type of keywords should lawyers start off using for Search Engine Optimization? Prioritize The Topic Over Keywords
Targeting the right keywords can do wonders in boosting your visibility, but going overboard by keyword stuffing will only harm your ranking. Search engine crawlers, value quality over quantity, which means your blog posts need to focus on creating relevant topics that are informative, engaging, substantive, and trustworthy for your clients.
Whether it’s a short and sweet post or a long-form article, your topic’s usefulness and relevance will drive your engagement forward. Ask yourself what your goals are, who it is for, and the critical aspects of your topic to ensure your blog posts are not just created to fill your law firm website.
Tip #3: Optimize Your Content to Achieve Google Featured Snippets
It’s easy to think that reaching the number one spot on search engines is enough to generate traffic, but being featured can give you a higher advantage and catapult your website ahead of the competition.
Having snippets of your content provides a richer, eye-catching, and more direct answer for users, which prompts your potential clients to choose you over the rest. Using facts, figures, and answering the “People also ask” queries in your content can boost your chances of obtaining the featured snippet on Google.
More and more businesses now see SEO as a fundamental digital solution, especially since it stacks the odds in your favor when it comes to appearing higher on search results.
Climbing up the virtual ranks helps build your visibility and point your target audience to your website, which means there are more curious viewers you can convert into clients. Seeing its impact on your bottom line, hiring the right SEO law firm agency a can give you the competitive edge you need to boost your online presence.
The conclusion for SEO for lawyers, Law firm SEO, and Local SEO for Lawyers
In SEO for lawyers, there is a vast array of SEO techniques that businesses can use to increase their online presence. There is no one-trick pony tactic that will ensure that your website ranks on Google, but if you employ a multitude of different strategies, you can expect your law firms ranking to increase on Google.
Best law firm SEO
In law firm SEO, there are many pieces to the jigsaw that have to be in place if you want your website to rank in the upper reaches of Google. If you are missing one of these pieces of the jigsaw your website is suffer when it comes to ranking and getting found on Google.
Overall, if you are looking to enhance your law firm SEO, contact us here at contentwriterireland and speak to one of our experts who will be happy to give you a free quote on getting the best law firm SEO for you.
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