You might learn a lot of things in law school, but what you don’t learn is how you should go about marketing your law firm once you have it up and running.
This is where legal marketing will come into the equation. Legal marketing will help you build up your law firm and increase your clients exponentially. By hiring a legal marketing service, you can sit back and let the digital marketing experts take control of the marketing end of things and this will allow you to focus on what you really excel at. Legal work.
Of course, you could decide to learn some basic marketing techniques and employ them yourself but would you really have the time to effectively implement them? I don’t think so. It would be half assed and it would result in half assed results. In this blog post, I will examine some of the key areas that you will need to have covered in legal marketing.
Data is going to be key for legal digital marketing
Superior legal digital marketing will have a strategic plan and will know how to successfully implement this plan. First of all, you’ll need to visualise your goals. Where do plan to be in 6 months, in 12 months, etc? Once you have your goals and targets visualized you can then go about setting to achieve them.
For example, you might have a goal of increasing the number of organic visitors to your website and you can set about achieving this goal via enhancing your SEO. Some of the tactics you could use will be ensuring that the content that you already have on your website is SEO optimised, link building, and keyword selection, and much much more.
All of these tactics will provide you with measurable goals, whereby you can deduce whether or not you’re reaching your targets. Why not contact our legal digital marketing experts and let us create a customized plan for you.
Law firm marketing will appreciate the importance of knowing the basics
If your website is loading as slow as Donkey and Cart in a formula one race, you’re setting yourself up for abject failure. If your website looks like something a five-year-old kid rustled up in their spare time, you’re setting yourself up for abject failure.
What I’m trying to get at here is that when it comes to law firm marketing you’re going to need to get the basics right (ie) a fast and slick looking website.
I’ve lost track of the number of times I’ve come across a legal-related website that was built 10 or 15 years ago and with the passage of time the website looks like a meal that has been recently dug out of a dustbin!
When it comes to law firm marketing you should always try to get the basics right, the foundations, and once you have the foundations in place you can build from there.
Personas will be integral to any law firm marketing strategy
An integral aspect of any law firm marketing strategy will be the building up of client personas. Believe me, there are many law firm marketing strategies, but few will be as effective as knowing the persona of your target market.
Building up client personas will allow you to tailor make your marketing strategies so that they are more effective. So what kind of information should you be trying to get your hands on?
Some of the information that you should be trying to attain will include Age, demographic, career, background, motivations, goals, and last but not least, pain points.
Law firm marketing tips
Once you have established this information, and in particular, what your clients pain points are an effective legal marketing strategy will offer the solution to whatever problem ails your client.
You want to solve the pain. Your services should offer solutions and be the antidote to this pain. As is clearly illustrated thus far, law firm marketing strategies are not simplistic and this is one of the many reasons why you should be seeking to hire the services of a legal digital marketing agency.
The Lawyer marketing strategies will
implement sales funnel strategies
(1) Awareness: This is where the client realizes that they have a problem and starts doing research to find out more information about their problem.
(2)Consideration stage: At this stage, the client has started to define their problem and has committed to resolving the problem.
(3)Decision: At this stage, the client will make a decision as to which lawyer will be the best to represent them. A lawyer marketing funnel should be based on your client’s personas and how they will approach each stage of their journey.
Your lawyer marketing funnel should focus upon attracting visitors, and potential clients from these visits (eg) name, email, etc, and then hopefully turning these visitors into clients.
If you can solve people’s problems you will be on to a winner. Of course, the first stage will be figuring out what people’s problems are and then going on to solve them.
SEO for solicitors blog.