Ok, so you’ve invested loads of money in creating a top class website and then no traffic comes to the website. Your website is attractive and its unique design stands out from your competitors but then something nauseating happens- The traffic statistics are akin to a tumble-weed blowing through an abandoned street. What can you do to fix this problem?
A local SEO search term can reap significant results, in particular when it comes to mobile devices. So what steps can you take to ensure that your business ranks for the majority of local SEO search terms? In this blog, you will learn how even a small tweak in your keyword strategy can result in significant results. So what steps can you take to maximize your local seo results? First of all, let’s take a look at what local SEO actually means?
What is local SEO?
Local SEO (Search Engine Optimisation) is a method in which you can increase the traffic to your website for all local related searches. For example, if you put in a query like “SEO Dublin” or “SEO Dundrum” this would be classified as being a local SEO search. Basically, a “local SEO Ireland” strategy? Local SEO is a method for local small businesses to increase their rankings in Google and also on other search engines.
Some of these search terms can result in high quality convertible traffic that should increase your profits and conversions over the long run. This practice applies to both local listings (Google my business) and the natural listings. The fact is, in order to rank locally your business must have a presence in the area that you’re attempting to rank in. In particular, small business can benefit from utilizing a local SEO strategy.
Why adopt a local SEO strategy?
By adopting a local SEO strategy smaller businesses will be able to pick the lower hanging fruit from the SEO tree. Because let’s be honest if you are only after setting up your website and your income is low what are the realistic chances of you outranking some other Goliath within the industry who has millions of euros backing him. Another reason why you should integrate a local SEO strategy into your marketing game-plan is because even though local terms are far easier to rank for these local terms can offer you a considerable slice of the pie, with researches estimating that up to 70% of all search terms being local search terms.
There are also a number of other ways that a local SEO strategy can help improve your Google rankings.
- Enables you to target your audience using geo-targeted results.
- It helps local customers find you.
- Enables you to rank highly in local search results for local services.
- Increases local conversions rates
- A local SEO strategy can help you achieve a high ranking in places like “Google my business.” For example, if you’ve ever Googled “Pub near me” you will realize why it’s vitally important to rank highly in “Google my business.”
Are conversions higher?
Without a doubt, local SEO search terms have a far higher conversion rate. For example, you might be conducting some research on Google Keywords and you come across some high volume keywords such as “Cleaning” and you might be thinking that it would be a great idea to rank for this keyword if you have a cleaning company but you would be mistaken. The thing is, a word like “cleaning” is a very generic word that tonnes of people will be Googling but the word is not very specific.
The keywords that you should be targeting should be words like “cleaning services in Dublin” or “cleaning in Dublin” as these keywords are far more specific and will result in far higher conversion rates in the long term. The fact is, when somebody uses a location in their search terms there is a far greater chance that these search terms will convert into cold hard cash directly into your pocket. The thing is, with SEO, just because the word is ranking highly this does not mean that this will result in juicy convertible traffic. A good local SEO strategy will know what localized search terms should be incorporated into your keyword strategy so that you can increase that all-important bottom line. Profits.
Keeping ahead of the local SEO curve
When it comes to SEO there is nothing static. Nothing stays the same as SEO is a constantly evolving game whereby if you don’t enact the latest strategies you will find yourself behind the rest of the pack. What works for one company might be a complete disaster for another, each brand has different goals and targets. Search engines are constantly evolving and changing and what might work one week could be a disaster the next. Even though there is a vast sea of variables when it comes to local SEO there are still a number of things that you can do that will ensure that you have a very good chance of ranking highly for local SEO.
Here are some ways that ”a local SEO Ireland” strategy can be employed.
Mange Google ads.
Whilst paying Google to rank you for particular keywords might not be the best SEO strategy it can be a strategy that can prove very fruitful for your business. A great Google ads strategy can propel you to the top of the rankings and should increase your conversions. On a personal level, I always prefer to gain organic traffic because this type of SEO has a longer lasting shelf-life.
For example, what happens to your SEO strategy if its solely based on Google Ads and then you don’t have the funding to continue with paying Google? Overnight your SEO strategy will be in tatters. Long term, when it comes to SEO, you should be trying to build organic traffic rather than simply paying Google to artificially inflate your rankings but if you do have a big budget then by all means why not skip to the front of the que.
Create proper title tags.
Title tags are HTML elements that are connected to a web page. Html tags help explain to Google what a particular page is about. Basically, HTML tags will let Google know what your web-page is about and why Google should rank that particular web-page. A properly constructed HTML title tag should have relevant keywords inserted into it and this helps your webpage rank in the SERP( Search engine ranking position). One thing I would advise new websites to do is to install a plugin like Yoast SEO as this will help you big time when it comes to letting you know what areas of SEO you are wining or failing at.
Any proper SEO strategy will utilize Google analytics. Why? Google analytics is an absolutely vital tool when you’re trying to measure what visitors to your website are actually doing. Google Analytics will allow you to see where people are going to on your website, how much time they are spending reading blogs, looking at products, etc. This will enable you to tweak your marketing strategy so that conversions will increase.
A company that is ranking for keywords like “local SEO Ireland” will know the best practices and best methods that should be employed when you are trying to gain an edge by utilizing the information that you gain. Google analytics will also allow you to implement a re-marketing strategy whereby people who come onto your website and give you their email and you can then target them with a tailor-made email.
One overlooked area when it comes to local SEO strategies is whether your website is responsive, whether its fast, whether it loads quickly or not because if your website is slow loading this will result in Google dropping you like a hot snot. Any “local SEO Ireland” Company will also have the ability to determine the responsiveness of your website for mobile phones, tablets, and computers. Nowadays, people overlook the fact that whilst their website might look great on a PC it might also look crappy on a mobile phone or tablet. In the modern era, mobile phone use has surpassed PC use so any website that you create should be built with mobile phone use at the forefront of your mind.
Social media integration.
Another area were a “local SEO Ireland” company will make the most out of your website is by integrating social media into your website. Google will rank for many different factors and social media is one of them. If Google sees what you’re getting a vast amount of traffic from social media and these people are staying on your website for a period of time this indicates to Google that the people who have gone to your website are getting what they want.
This will increase your traffic. So what social media platforms should you incorporate into your local SEO plan? Well apart from the obvious ones such as Facebook and Twitter you should be aiming to get a presence on Instagram, Reddit, and as many other platforms as you can think of.
Local SEO Ireland tactics should ensure that you get your website listed in all of the local business directories. Many of these business directories will have high domain authority and the backlinks that you get from these websites could well be worth their weight in gold. Additionally, when you get your website listed in business directories there is a good chance that you’ll be able to direct high-quality traffic straight into your website. You should do some research and then get listed on some of the more prominent platforms and even if you have to pay some yearly subscription to get listed on some of these websites it may well be worth the investment.
The signal factor.
A local SEO strategy should have all of the appropriate signals if you want to rank properly. There is no point in simply building a website and then hoping that the traffic will come flooding in. It won’t. In order to rank you will need, backlinks, social media, content which is keyword rich, meta descriptions, smart headings. All of these factors when joined together will increase your chances of ranking on Google but if you leave one of them out the whole machine will begin to break down.
The analogy I’ll use is that local SEO is a bit like a car whereby you need many different factors in place if it’s going to be a functioning and fully operational car. The number one factor, the engine, is going to be top quality content. The fuel in the car is going to be backlinks and the various other signals will be the wheels of car, wings mirrors, etc. If you leave out some of these signals, on the whole, it might not be fatal to your local SEO plan, but you can be damn sure that it will damage your overall SEO plan.
If you are writing a blog and you are attempting to rank for one particular keyword the heading of that article will be of vital importance. You should always try and include your keyword in the heading of the article as this will help Google rank for that particular keyword. Additionally, you should try and insert the relevant keyword in the first few lines of the article as this will further reinforce to Google what your article is in relation to.
For example, in this blog, you may have noticed that I’m trying to rank for the keyword “local SEO Ireland” and you may have noticed how I have inserted “local SEO Ireland” into the heading and I have also included it throughout the article. Now, I’m not suggesting that you should implement a keyword stuffing strategy what I am suggesting is that you use the keyword but you use it within content that is high quality and is very engaging.
We also know that in the modern world that attention spans are becoming a lot shorter but even though attention spans are becoming a lot shorter there is a contradiction in this in that if you create longer content with more words the chances are that you will begin to rank for this longer content. In the era of fake news, Google wants to make sure that any local SEO company is reputable, trustworthy, and is giving its audience high quality and worthwhile content and one of the ways you can do this is by creating longer content.
In my view, one of the reasons why Google ranks longer content is because they factor in the effort that somebody has taken to create that longer content. Longer content takes time, effort, and research to make and when you contrast this to a short blog of only a few hundred words you can begin to understand what Google puts so much credence in long-form content.
One of the first strategies you should implement is to discover what content is already ranking for the keyword that you intend to target. Once you discover what content is ranking for that local SEO keyword you can then attempt to replicate this content but not only that make your content, better, superior, longer. Scarping the top-ranking content will also allow you to discover what secondary keywords you should insert into your blog. Just because you want to rank for one particular keyword this doesn’t mean that you simply vomit this keyword into your blog, Google might be ranking for that keyword because there are a whole host of additional secondary keywords that are just as vital in securing that all-important ranking position.
Sign up for a Google my business account
Any local SEO strategy worth it’s salt should have a Google my business account. Google my business( GMB) will allow you to increase your visibility in Google Maps and Google Search within your own local community. One of the best things about this strategy is that it is very easy to create a listing and also it is free to create the listing. Your GMB will hold all of the relevant information which will get your name onto the relevant maps.
All you have to do is, add your business name, details, address, phone number, and then add the relevant data into each category. As soon as Google has verified your information you can then go ahead and proceed to add other details about your business, such as opening hours and images. The key thing that any “local SEO Ireland” marketing company should do here is to ensure that the information inserted is rich information that has value. The fact is, the richer and more informative your content is the more chances are that that content will rank highly on Google.
One of the most underrated areas when it comes to conquering the local SEO arena is encouraging your customers to leave reviews on your Google page. You can encourage your customers to offer reviews in a number of ways, such as, by offering them discounts if they leave a positive review or if they have a business themselves offering to leave them a review in exchange for your review. Once you have a number of reviews and these begin to mount up this will increase your presence on Google and will help you get more traffic to your website.
Keywords within the content
A local SEO strategy will use keywords that hopefully will reel in the clients like a fisherman reeling in a large salmon. When you are creating the content for your website, you should try and insert keywords that are associated with your locality as this helps the search engines find your website when people are using Google. For example, in my case, I could use terms like “Monaghan SEO” or “Ulster SEO” or “Local Ireland SEO” all of these terms will be an indication for Google that my website is the local SEO website that people are searching for.
Local search engine optimization is a brilliant method whereby digital marketers can raise your brand visibility for geographically related queries. Local SEO is a powerful tactic that can result in a large increase in direct sales and a large increase in customers to your website. If you implement some of the tactics and tips that I have laid down in this article it is possible to increase your company’s profits using some tailor-made keywords. Some of these tactics are completely different from conventional SEO tactics and this is why local SEO is often referenced as being local search engine marketing. At contentwriterireland our SEO experts can guide in the right direction when it comes to getting ahead of the posse and ranking for those all-important local keywords.