If there is one failing that nearly all modern legal firms are guilty of, it is their failure to market their firm properly. In one sense, law firms are traditionalists and this means they are loath to try out anything new. This is a bad tactic. A failing tactic. A loser tactic.
Most law firms are stuck in the ancient bygone days where the only marketing they do is on the yellow pages or in some crappy local newspaper that people throw into the bin.
Also, another common mistake is they create a website and they think “bingo, the traffic will just roll in!” Wrong. These old outdated tactics are cumbersome, ineffective, and will lead to poor results.
Modern legal marketing tips and tricks
By embracing modern marketing techniques your law firm, whether a start up or an established firm, can increase their client base exponentially. At the end of the day, who doesn’t want more money?
A legal digital marketing agency will understand the importance of keywords
One of the key areas that a legal digital marketing agency should be skilled in will be SEO keywords. A top legal digital marketing agency will understand the importance of growing your keyword base, thereby increasing your chances of getting found on Google.
But your legal digital marketing agency shouldn’t be simply targeting keywords simply because they have a high volume of traffic. The keywords you’ll want to target should have commercial intent or buyer intent because these types of keywords will be far more likely to lead to conversions.
Creating blogs that have commercial intent keywords is like a farmer planting seeds throughout his farm. Over a period of time these blogs will reach maturity and they’ll sprout out of the ground and will be ready for the picking.
What I mean by this, is that once you publish a blog the traffic won’t start flowing in. Studies suggest that blogs reach their maximum potential about 6 months to 1 year after publishing them.
So the more seeds (ie) blogs and keywords that you plant, the more crops you’ll be harvesting come harvest time. Plant the right seeds( keywords) and in the long run, you can expect to be on the receiving end of bumper harvest after bumper harvest.
This is why you should always hire a professional law firm digital marketing agency so that they can personally select the perfect keywords for you.
Check out my blog on legal content writing
A digital marketing agency for lawyers will analyse your competitors
A digital marketing agency for lawyers should know how to analyse your competitors. By conducting a competitor analysis you’ll be able to gather information in relation to your competitor’s strengths and weaknesses, and then you can exploit any weaknesses for the benefit of your own business.
So what kind of weaknesses should a digital marketing agency for lawyers be seeing to exploit?
For example, if there is a certain blog or piece of content on your competitors website and its getting a lot of traffic but this content looks weak (ie) Not many words, poor H1’s, weak internal links, etc, you could decide to create a piece of content is bigger better and more likely to rank on Google!
This way, all of a sudden, your competitor might find that they have been pushed out of the way by a younger, fresher, and more vibrant piece of content.
An optimized website will be a key goal when it comes to marketing for law firms
If your website is running slower than a Donkey at the grand national, you’re going to be setting yourself up for complete and utter failure. A basic tactic in respect of marketing for law firms will be ensuring that your website is responsive and loads fast.
Why? Because studies suggest that if your website or webpages take over 3 seconds to load people will be gone faster than Usian Bolt in an 100 meters sprint.
Not only should your website be extra responsive on desktops and iPads, you should ensure that the website is equally as responsive on mobile phones.
When it comes to marketing for law firms, ensuring that a website is running fast is a basic tactic, but it’s a basic tactic that is absolutely vital for your business.
Law firm marketing tips
Another area where a lot of law firms fail is the style of their website. Most times, some law firms might have gotten a website made 10 years ago, but in the modern era the website looks like a horse and cart entering a formula one race!
Always ensure that your website looks slick, and professional, and is ready to land customers in the net. An old outdated website is akin to having a hole in the net where all the hard work is done and next thing the fish slips back into the sea because of a gaping hole in the net.
A superior level of marketing for law firms will stop any of these issues and will set about correcting them to ensure that you can minimize your exposure to unnecessary mistakes of mishaps.
Law firm web marketing needs exceptional content
If there is one area that law firm web marketing needs to be successful at it is going to be the creation of exceptional content.
The fact is, great content will keep people engaged with your brand and will keep them coming back for more and more.
In the modern era, people are getting more and more savvy when it comes to deciding what is bogus on the internet and what isn’t, and this is one of the reasons why you should always strive to create content that is better than your oppositions.
So when it comes to law firm web marketing, what type of content should you be trying to create?
Principally, you should be creating content that revolves around Q&A’s and answering people’s questions. Once you answer people’s questions, or a portion of them, this will ensure that they have entered the first area of your marketing funnel and hopefully they will need further advice which will lead them right down into your nets of conversion.
Backlinks are going to be vital for any law firm digital marketing agency
Any law firm digital marketing agency worth its salt will appreciate the importance of building up quality backlinks. If there is one thing that could be deemed as being the lifeblood of SEO and law firm digital marketing, it is going to be the acquisition of quality backlinks from higher authority domains.
If your website isn’t ranking anywhere on Google, and suddenly you get a number of backlinks from established websites with high DA’s this is the equivalence of a gold miner suddenly hitting a vein of gold underneath the rocks.
An elite law firm digital marketing agency will have the proper skillset and will know the skills required in securing and cultivating backlinks that will make a massive massive difference to your success in the legal digital marketing sphere.
Legal Digital Marketing Agency: Why ContentWriterIreland and LawMarketingQueens Reign Supreme
In the increasingly competitive legal industry, a prominent digital presence is essential to stand out. Whether you’re a solo lawyer or a large law firm, hiring a reliable legal digital marketing agency can bring your law practice to the next level. As a leading digital marketing agency in Ireland, ContentWriterIreland, along with its sister company LawMarketingQueens, stand as the preferred choices for legal firms seeking effective digital marketing strategies.
Why Choose a Digital Marketing Agency?
The world of digital marketing law is ever-changing, making it imperative for law firms to stay updated to maintain relevance. Without an effective digital strategy, you risk falling behind. It’s here that a digital marketing agency Dublin based, like ContentWriterIreland, can offer a strategic approach to ensure that your law firm evolves with the digital landscape – or, as we like to say, we help you “evolve marketing“.
ContentWriterIreland: The Premier Digital Marketing Agency in Ireland
ContentWriterIreland has established its reputation as a preeminent digital marketing agency Ireland based. We understand the unique nature of law firm marketing and provide tailored strategies that cater to your specific needs. Our team of experts, well-versed in the nuances of digital marketing law, helps law firms to achieve their goals through effective and ethical marketing techniques.
LawMarketingQueens: Your Dedicated Legal Marketing Agency
As a sister company to ContentWriterIreland, LawMarketingQueens provides specialized marketing services designed exclusively for the legal industry. As a leading legal marketing agency UK based, we recognize the importance of a compelling online presence in the increasingly competitive legal landscape. With our deep understanding of the legal industry and proven marketing strategies, we drive not just traffic, but the right kind of traffic to your website.
Benefits of Digital Marketing for Lawyers
With a tailored digital strategy from a renowned digital marketing company in Europe, your law firm can reap numerous benefits. A targeted online presence can enhance visibility, build credibility, foster client relationships, and ultimately lead to an increased ROI. Our custom digital marketing strategies for law firms include:
Search Engine Optimization (SEO) to increase your law firm’s visibility on search engine result pages.
Content marketing to position your law firm as an industry thought-leader.
Email marketing to nurture leads and convert them into clients.
ContentWriterIreland and LawMarketingQueens: The Best Legal Digital Marketing Agency for Law Firms
At ContentWriterIreland and LawMarketingQueens, we are committed to helping law firms evolve with the digital marketing landscape. We harness the power of advanced digital strategies to boost your online visibility and drive client engagement. Our bespoke approach and expertise make us the ideal digital marketing agency Dublin and digital agency across Europe for law firms.
Choosing a specialized legal digital marketing agency can significantly impact your firm’s growth. By understanding the intricacies of legal marketing, ContentWriterIreland and LawMarketingQueens stand out as the preferred choice for law firms. Let us help you leverage the full potential of digital marketing for lawyers and outshine your competition. Remember, in this digital era, your law firm doesn’t simply need to adapt; it needs to evolve marketing. And with us, that evolution begins now.
To learn more about how we can help your law firm flourish in the digital space, don’t hesitate to get in touch. We look forward to being your partners in growth and success.
Amplifying your Legal Practice with Digital Marketing
ContentWriterIreland and LawMarketingQueens provide an exceptional framework to amplify your law firm’s digital marketing efforts. Their services are not just about improving your firm’s visibility on digital platforms; they are about building your brand, establishing authority, and creating meaningful engagement with your clients and prospects. They are the digital marketing agency in Ireland that your law firm needs.
As your go-to digital marketing agency Dublin based, ContentWriterIreland employs tactics that extend beyond traditional marketing strategies.
The team undertakes comprehensive market research to understand your firm’s unique positioning and target audience, before curating bespoke strategies that resonate with your business goals. They stay true to the concept of evolve marketing by continuously updating their techniques in line with evolving market trends and algorithms.
Digital Marketing Law: An Evolving Landscape
When it comes to digital marketing law, ContentWriterIreland and LawMarketingQueens stand tall. They understand the complexities involved in advertising legal services online and abide strictly by all relevant legal and ethical guidelines. With a comprehensive understanding of regulations, they ensure that all your marketing efforts remain within the ambit of the law, allowing you to focus on what you do best – providing top-notch legal services.
ContentWriterIreland & LawMarketingQueens: A Powerful Collaboration
As a leading digital marketing company in Europe, ContentWriterIreland has the experience and expertise to navigate the online marketing realm. In collaboration with LawMarketingQueens, the preeminent legal marketing agency UK-based, they bring a holistic approach to your digital marketing strategy.
Together, they leverage their combined knowledge and experience to provide law firms with a complete suite of marketing services, unparalleled in the legal industry.
It is clear that the benefits of digital marketing for lawyers are vast. As a law firm, leveraging these benefits requires the support of a specialized digital agency.
ContentWriterIreland and LawMarketingQueens, with their comprehensive knowledge of digital marketing law and industry-specific marketing strategies, are perfectly positioned to help your law firm thrive in the digital space. Their commitment to help your law firm not just adapt, but evolve marketing, sets them apart as the premier choice for legal digital marketing.
Partnering with a powerful duo like ContentWriterIreland and LawMarketingQueens ensures you are leveraging the power of a leading digital marketing agency in Ireland and the expert services of a top legal marketing agency UK based. Get in touch with us today and take your legal practice to the next level.
Check out our SEO for solicitors blog.