local seo for lawyers

SEO for law firms is the equivalent of an oil pipeline that diverts oil from an underground well straight into an oil rig.


If you don’t have this SEO pipe, your law firm traffic and revenues are going to suffer. So how can you get this pipe pumping in traffic and cash into your website?


By employing some elite-level SEO techniques.


This blog post will touch on some key law firm SEO tactics that you can use to transform your law firm’s revenues.


First, let’s look at some basic questions.

local seo for lawyers

Why is SEO for solicitors important? What about Local SEO for Lawyers

Local SEO for lawyers


local seo for lawyers

Why local SEO is important for law firms?

Local SEO can help law firms target local keywords within their geographical area. This tactic will narrow down searchers’ intent and will increase the likelihood of these local law firms getting clients.


For example, if you’re based in Dublin, Ireland and you’re getting website traffic from India or Pakistan, do you really think this traffic is going to be worthwhile for your business?


The simple answer is no.

The best SEO for solicitors will narrow down your searcher’s area and will vastly increase the chances of your law firm getting a longer-term stable client who will reap huge dividends for your business.


If you’re looking for an expert local SEO for your law firm, contact us here

Do lawyers need SEO?

If you’re not ranking on Google, you’re going to miss a significant slice of the market.

Ranking on Google equals consistent clients flowing into your business. The only way you can definitely achieve these rankings is with SEO. The major mistake law firms make is they create a website and they then expect traffic to flow in like a tsunami. But in reality, all that flows in is a tumbleweed blowing through an empty street. SEO can fix these problems.

local seo for lawyers

Does SEO work for lawyers?

The short answer is yes. But only SEO experts who know what they are doing. Contact us here.


There is a vast difference between true SEO experts and people who are only masquerading as SEO experts. A top SEO expert will devise a custom-made plan that will suit your firm’s needs. Once a plan is implemented, and as long as the SEO fundamentals are in place, SEO can cause huge gains for your law firm.


In this blog post, I will give you some FREE SEO tips that can help take your law firm to the next level.

local seo for lawyers

How do Lawyers do SEO?

SEO for lawyers is as much an art as it is a science. In SEO for lawyers it is absolutely vital that you begin to tweak your tactics if you want to discover what truly works.

This means exploring several SEO tactics to ensure that your company remains ahead of the game.

Like most SEO, it is incumbent upon SEO for lawyers to ensure that they keep abreast of all Google Algorithm updates, which will help ensure that their company ranks in the upper echelons of Google.

Search engine for lawyers

The tricky thing in these updates is that Google will not explicitly tell you what the actual changes are going to be. One way you can ensure that you keep abreast of these changes is to look at your Google Analytics and then look at any corresponding updates on Google and then this will allow you to determine whether your traffic has been affected by any updates.


In this blog post, I will explain some key tactics that law firms should use to keep their websites ahead of the pack.

local seo for lawyers


Law firm SEO will need backlinks

local SEO for lawyers

One of the most important ranking factors in law firm SEO is amassing high-quality backlinks. In proper SEO for lawyers, I can’t stress hard enough how important it is going to be that you gain backlinks from high-quality websites.

Why are backlinks important for law firm SEO?

Everybody knows that in the modern era that Google is trying to determine which website comes with credible information and which website may be jammed packed full of fake false information that is not reliable.

Link building for lawyers

If you have backlinks from a website that have a high DA like 50+ this will instantly give your website a tremendous boost.

Many websites create blog posts and circulate information taken from sources that they do not cite in their text. People read this information and may not know whether they should trust the website or not, as the sources may very well be bogus, or perhaps unofficial, that they may as well have been taken from a Wikipedia article.

local seo for lawyers

The best SEO for lawyers will understand the importance of reliable backlinks

When posting content on your site, it is paramount that you link to relevant ‘trustworthy’ sources such as government sites and news sites such as the BBC in order to build a ‘trust factor’ with your visitors. You must remember to embed quotes if you are speaking of a study or relaying information taken from an interview for example. Doing so will increase a visitor’s trust in your site.

How will this benefit you?

By aiming for at least 2 or 3 good quality links to government sites in all of your published content, your site will be seen as a reliable one. Content that has outbound links to good quality sources looks good in the eyes of Google. Seeing that your page has links to relevant information can drastically increase your rankings. Not only are people going to trust your content, but Google will rank you higher for building links with larger, more influential websites.

local seo for lawyers

Schema for law firms

Law firm schema, also known as structured data markup, can improve your law firm’s visibility in getting new clients.


Schema markup means incorporating structured data into web pages. This facilitates search engines in reading and understanding your content.


This additional information helps the search engine “read” your webpage, ensuring your website is far more visible to anyone searching on the Internet for a law firm.


One significant benefit of using structured data markup for lawyers is an increased opportunity to have your law firm appear on the first page of Google.


Notice how some  Google searches show you five-star ratings, contact information in the sidebar, and even images connected to the keyword you searched for. Often, the websites that appear in these SERP features used law firm structured data markup to get those high-visibility results.


If you’re looking for more information on how to use schema for law firms, contact us and lets discuss some tactics

The best SEO for solicitors will

local seo for lawyers

Proper lawyer SEO should ensure that their business’s website is fast, slick, and responsive.


A modern website should not only be responsive on laptops and PC’s, but increasingly, it has become absolutely vital that websites are slick and responsive on mobile phones and iPads.


The fact is, law firm SEO will not work if you have a website thats slow and unresponsive. Google will punish you for this. Severely.

Best law firm SEO

Another mechanism to enhance your law firm SEO is to ensure that you are regularly updating your website with blogs and increasing your keyword reach. Updating your website regularly is a significant ranking factor in ranking on Google. Google will notice if the content on your website is fresh and will rank it accordingly.

local seo for lawyers

Law firm SEO will understand the engagement factor

Lawyer SEO

A huge factor in ranking for lawyer SEO is whether users are engaging with your content. Google will notice if people are coming to your website and leaving quicker than Usain Bolt bursting out of the starting blocks at the Olympics. If users go on to your website and read and engage with the content, this tells Google that users are finding the content that they are looking for.

Best law firm SEO

Local SEO for lawyers can be a tremendous way for law firms to enhance their online digital presence and increase their client base. A local SEO for lawyers strategy will allow firms to narrow down a searchers intent so that their company comes at the top of the Google rankings.  The fact is, people are increasingly searching for online businesses that are near or local to them and if you can get your company’s finger into this pie you will soon see your business grow and grow.

local seo for lawyers

So what exactly is local SEO?

Local SEO can be considered as being a subset of a more general SEO strategy. For example, if you are targeting the keyword “lawyers in Ireland” this is a pretty broad type search term.

Link building for lawyers

A keyword like this will have a lot of competition and the chances of you ranking for it will be pretty slim. However, if you use a local search term such as “lawyer SEO Dublin” or “Lawyer SEO Cork” you will vastly increase your chances of getting found on Google and getting links to your website.


In law firm SEO, research estimates that nearly 50% of searches are related to local searches terms. In line with this trend, the Google Algorithm has placed a lot more emphasis on delivering for users more relevant local search results.

local seo for lawyers

So how can you rank for local SEO for lawyers?

One of the easiest ways to enhance your SEO for lawyers is by ensuring that your business is listed in Google My Business. This will ensure that whenever a user performs a search that has a local intent that your business will come up in the rankings.

Search engine for lawyers

Of course, there are a number of other excellent strategies that can ensure that your business ranks for local SEO terms and if you a hire legal digital marketing agency we can ensure that you rank for all the important keywords.

Identifying SEO keywords for lawyers

How can you attract traffic if you have no idea what people want? Your website could be beautifully designed, with graphics that put the competition to shame, but why is it still not gaining enough traffic? What many sites continuously fail to do is directly answer what people are looking for.

local seo for lawyers

A law firm SEO expert will target relevant keywords

local seo for lawyers

It is paramount that you identify the keywords that people search for, pick a handful of the most relevant keywords and use this knowledge to actively improve your site. By including keywords and phrases that people search for in their engines, potential customers will easily find your site through organic search. Please get in touch with more information.


This directly answers the question they are seeking. Why would they spend hours scouring through pages and pages of information to find simple key words, when your page can answer them directly? Relevance is key.

SEO keywords for lawyers should not be overused

These keywords shouldn’t be overused – don’t try to stick them absolutely everywhere. This can incredibly annoying and unnecessary.


However, you should instead try and integrate these keywords in tags, titles and related content throughout your site. Let search engines know about the relevant content in your website and they will surely rank you higher – but more importantly, let customers know how suited you are for them. Why would they go anywhere else? Click here for SEO approaches.

Doing legal SEO yourself

Many companies attempt to do their website marketing themselves through articles and blogs that they have read online. See: SEO Tips + Tricks


With this, you may notice some positive effects, but it certainly won’t be enough. This is why we recommend hiring a digital agency. A professional SEO company will provide expertise, experience, and knowledge and apply this to your website.

3 benefits of hiring a law firm SEO expert:

  • Saves time
  • Will speed up corrective actions
  • Avoids costly errors

This brings us to another key area.

The importance of Law firm SEO statistics

You’ve invested time and money into the appearance of your website; widgets and themes that ease functionality and featured blog posts that are sure to attract clients’ attention. So how do you know they are working?

Google Analytics is integral when you’re looking for law firm SEO statistics

Google Analytics is a vital groundwork for success online. It allows you to monitor in black and white what is effective in your website and, what needs to be changed. A program like this lets you know specifically what areas of your site visitors tend to linger on and what they avoid; how long they spend reading your posts and how many become customers – from this information you can proactively work to suit their needs, by following the trails they have left behind.

local seo for lawyers

Make it a habit

Once you have Google Analytics set up, establish goals for your site. – stick to these goals and monitor how your website is doing on a monthly, weekly or even daily basis. By doing this, you can check the performance of your site and understand how people are engaging with your website and whether it follows how you planned it to. By making this a habit, you can efficiently solve any problems within your site, and respond to what real visitors like and dislike – thus engaging with them and maintaining a healthy relationship with future clients.


Lawyers directory

So are lawyers directories worthwhile?




A lawyer’s directory can be a very helpful resource that can help ensure that your legal practice is found on Google. Whilst listing your law firm in a lawyer’s directory undoubtedly is a good strategy, you shouldn’t just rely on this strategy alone because the problem is every other solicitor will also be listed on the directory and this can make it very difficult for your law firm to stand out from the masses.


SEO can ensure that your law firm will rank for specific keywords and will ensure that once people search for these terms your website will be there waiting for them.

local seo for lawyers

The best SEO companies for law firms will tweak their strategies

Seeing as trends and consumer behavior shifts through the times, SEO can help bring you back up to speed by ensuring your content appeals to both end-users and Google’s algorithms. With that in mind, the tried-and-true tips below should help you create legal blog posts relevant to your prospective clients:

Tip #1: Create Client Personas 

Writing quality content doesn’t just involve sharing jargon of your paralegals. Without the proper objective and clue on who your audience is, you run the risk of posting blogs that are too long, aimless, and alienating. That’s why it helps define your client personas so you can have a more focused direction with your content.


Some ways to determine your client personas is to analyze what challenges your clients often face that prompts them to seek your legal services? It also helps to leverage Google Analytics to give you a closer look into your web traffic’s demographics – from the age, gender, location, job title, education level, family, and more.

Tip #2: Which type of keywords should lawyers start off using for Search Engine Optimization? Prioritize The Topic Over Keywords 

Targeting the right keywords can do wonders in boosting your visibility, but going overboard by keyword stuffing will only harm your ranking. Search engine crawlers, value quality over quantity, which means your blog posts need to focus on creating relevant topics that are informative, engaging, substantive, and trustworthy for your clients.


Whether it’s a short and sweet post or a long-form article, your topic’s usefulness and relevance will drive your engagement forward. Ask yourself what your goals are, who it is for, and the critical aspects of your topic to ensure your blog posts are not just created to fill your law firm website.

Tip #3: Optimize Your Content to Achieve Google Featured Snippets

It’s easy to think that reaching the number one spot on search engines is enough to generate traffic, but being featured can give you a higher advantage and catapult your website ahead of the competition.


Having snippets of your content provides a richer, eye-catching, and more direct answer for users, which prompts your potential clients to choose you over the rest. Using facts, figures, and answering the “People also ask” queries in your content can boost your chances of obtaining the featured snippet on Google.

 SEO for solicitors in Ireland

More and more businesses now see SEO as a fundamental digital solution, especially since it stacks the odds in your favor when it comes to appearing higher on search results.  Seo for solicitors isn’t simple there are many things you should be doing.


Climbing up the virtual ranks helps build your visibility and point your target audience to your website, which means there are more curious viewers you can convert into clients. Seeing its impact on your bottom line, hiring the right SEO law firm agency a can give you the competitive edge you need to boost your online presence.

The conclusion for SEO for lawyers, Law firm SEO, and Local SEO for Lawyers

Local SEO law

In SEO for lawyers, there is a vast array of SEO techniques that businesses can use to increase their online presence. There is no one-trick pony tactic that will ensure that your website ranks on Google, but if you employ a multitude of different strategies, you can expect your law firms ranking to increase on Google.

Best law firm SEO

In law firm SEO, there are many pieces to the jigsaw that have to be in place if you want your website to rank in the upper reaches of Google.  If you are missing one of these pieces of the jigsaw your website is suffer when it comes to ranking and getting found on Google.


Overall, if you are looking to enhance your law firm SEO, contact us here at contentwriterireland and speak to one of our experts who will be happy to give you a free quote on getting the best law firm SEO for you.



Check out the website lawmarketingqueens and our other blogs in relation to law firm marketing and legal content writing  Check out solicitors Dublin Ireland.

local seo for lawyers

Does SEO work for law firms? SEO for solicitors Ireland

Does SEO work for law firm?

Yes, yess, yessssssssss!!!!


Like a woman or man reaching orgasm, you can guarantee that great SEO, like great Sex will bring you to the promised land.


Whether you are a new legal practice looking to network and promote your services or an established legal practice wanting to expand your horizons, SEO for lawyers is a great way of bringing business to your law firm as it will increase the traffic on your websites. SEO services are vital in ensuring the growth of your business in the highly competitive digital market.


Let’s face it, with the growth of social media in the modern world, and creative forms of marketing taking over, it can be difficult to try and keep up with the competition. SEO for lawyers can solve these issues.


Seo for solicitors .

SEO for Lawyers will understand data and clients

SEO experts are able to utilize infallible methods of ensuring that your site has the best chance of attracting relevant traffic, using strategies such as Google Analytics.


They can monitor your site and provide statistics on its visitors (how long they stay on the site, the links they click on etc) – all of which allow us to monitor what works and what changes need to be made in order to provide you with a higher success rate for business.


Contentwriterireland believes in flexibility for the workforce, so we can help improve your email facility to run more efficiently.

local seo for lawyers

Does SEO work for lawyers?



But only if you hire the services of an elite level SEO firm


  Contentwriterireland as well as being digital marketing experts, we have the ability to deliver powerful legal SEO solutions and help your business stand out from the crowd. Contact us for more information.

SEO for lawyers FAQ’s

seo for lawyers

  1. What is local SEO for lawyers and why is it important?

Local SEO for lawyers is the process of optimizing a law firm’s online presence to appear higher in search engine results pages (SERPs) for location-specific searches. This helps potential clients in a specific area find and engage with the law firm more easily. Local SEO is important because it increases the visibility of the law firm to the local audience, driving more leads and clients.

  1. How can I optimize my law firm’s Google My Business listing for local SEO?

To optimize your Google My Business (GMB) listing, ensure your profile is complete and accurate. Include your firm’s name, address, phone number, hours of operation, and website. Add relevant categories, services, and a detailed business description. Regularly update your GMB with new images and posts, and encourage clients to leave reviews.

  1. How do online reviews impact local SEO for lawyers?

Online reviews influence local SEO by impacting your law firm’s reputation, ranking, and click-through rates. Positive reviews help establish trust and credibility. Google’s algorithm considers review quantity, quality, and recency in determining local search rankings. Encourage clients to leave reviews on Google and other review platforms to boost your local SEO.

  1. How can I ensure my law firm’s website is optimized for local SEO?

To optimize your website for local SEO, create unique, informative content targeting local keywords and phrases. Include your firm’s name, address, and phone number on every page. Optimize title tags, meta descriptions, headers, and image alt tags with relevant local keywords. Use schema markup for local business information to help search engines understand your content.

  1. How do citations influence local SEO for lawyers?

Citations are online mentions of your law firm’s name, address, and phone number (NAP). They help search engines validate your business information and location, contributing to your local SEO. Consistent citations on reputable websites, directories, and social media platforms help improve your law firm’s local search rankings.

  1. How important is mobile optimization for local SEO?

Mobile optimization is critical for local SEO, as most local searches are conducted on mobile devices. A mobile-friendly website ensures a positive user experience, which can lead to higher engagement, lower bounce rates, and improved search rankings. Make sure your website is responsive, loads quickly, and offers easy navigation for mobile users.

  1. How can I use local keywords effectively for my law firm’s SEO strategy?

Local keywords are phrases that include your location or geographical terms relevant to your target audience. To use local keywords effectively, research and identify the most relevant phrases for your practice area and location. Incorporate these keywords into your website’s content, title tags, meta descriptions, headers, and image alt tags.

  1. What role do backlinks play in local SEO for lawyers?

Backlinks, or inbound links from other websites, signal to search engines that your content is valuable and trustworthy. High-quality, relevant backlinks can improve your law firm’s local search rankings. To build a strong backlink profile, focus on creating valuable content, collaborating with local organizations, and engaging in local PR efforts.

  1. How can I track the success of my law firm’s local SEO efforts?

To track your local SEO success, monitor key performance indicators (KPIs) such as organic traffic, rankings for local keywords, GMB insights, conversion rates, and phone calls or contact form submissions. Use tools like Google Analytics, Google Search Console, and third-party SEO software to analyze these KPIs and make data-driven decisions.

  1. How long does it take to see results from local SEO for lawyers?

Local SEO results can vary based on factors like competition, location, and the current state of your online presence. Generally, it takes several months to see

SEO for lawyers? What can we do for you?

Our Lawyer SEO skills are endless and are one of the best in Ireland and further afield. See how they can help you below. Find out more.




local seo for lawyers

20 thoughts on “SEO for lawyers| Law Firm SEO | Local SEO for Lawyers

Leave a Reply

Your email address will not be published. Required fields are marked *