So you have a real estate website up and running but the traffic is akin to a tumbleweed blowing down on empty street? This is where real estate SEO will come into the equation and fix your problem.
One of the major mistakes that a lot of real estate businesses make is that they think that as soon as they publish a website that the traffic will start flowing in like the great flood. Wrong! The fact is, when it comes to getting good quality traffic to your website you’re going to have to work at it, and one of the key factors will be hiring the services of a real estate SEO company. You’re probably thinking, “What the hell is real estate seo?”
SEO stands for “Search Engine Optimisation” which basically means being skilled in strategizing in how to get your website ranking on Google. In SEO for real estate it is going to be absolutely vital that your website ranks for local SEO because this is where most of your traffic is going to be coming from. In this blog post, I will touch on some of the key areas that you’ll need to take into consideration for real estate SEO.
A real estate SEO company will understand the importance of optimizing content
One of the first things that a real estate SEO company should do is install Google Analytics on your website because Google Analytics will allow you to keep track of the visitors to your website.
In addition, a real estate SEO company should install Google Search Console as this will allow you some additional insights into what visitor’s to your website are doing. Once you have these platforms installed you can then proceed to optimize your website by ensuring that it is responsive, fast, and in line with best real estate SEO practices.
A real estate SEO company should also investigate whether the existing content on your website is optimised so that it is effective in getting ranked on Google. This is a very clever way to boost your SEO, because it takes a minimum amount of work with a maximum amount of ROI.
Another area that a real estate SEO company should be taking a look at is conversion optimisation which is seeking to ensure that CTA buttons, contact forms, etc are crafted in a manner which ensures an optimal experience for users.
Real estate SEO services should conduct competitor analysis
One of the first things that real estate SEO services should accomplish is a competitor digital marketing analysis. This strategy will allow you to determine how your website stacks up against your competitors. It will also allow the real estate SEO services to exploit any weaknesses in your competitors SEO strategy and use these weaknesses for your own benefit.
Another vital area that real estate SEO services should be looking into will be identifying keywords that will not only drive traffic but keywords that will convert into actual conversions and sales. Overall, when it comes to competitor analysis, real estate SEO services should be seeking eavesdrop on your competitors as much as possible and then use the information to propel their website to the top of the rankings.
Content is going to be King for real estate SEO services
Real estate SEO services should be continually striving to publish well written real estate website content that will increase your websites chances of getting found on Google. One of the best ways that real estate SEO services can accomplish this goal is if they formulate a content plan that revolves around publishing keyword optimised blogs.
Once the real estate SEO services that you’ve hired continually publishes content on a regular basis this will act to increase your keyword base and will make your website far more likely to get found on Google. Another added benefit of publishing blogs on a regular basis is that Google rewards websites that continually publish content, this is called the freshness factor, and you will find that overtime more traffic will start to flowing into your website.
Real estate SEO services should also be seeking to ensure that the content that is already on the website is optimised to its maximum degree. You may find that by simply tweeking a few important areas like H1’s and H2’s that this will result in a significant boost in traffic.
SEO for realtors should always have a plan of action
It goes without saying, but if you’re planning to succeed in any kind of venture you’re going to need a plan and the same concept is very true when it comes to real estate SEO. The best real estate SEO will conduct an analysis on your website and will come up with a comprehensive plan to take your business to the next level. SEO for realtors should be able to come up with a measurable plan whereby you can deduce whether you have hit your targets or not.
A detailed and comprehensive plan will also allow you a measurable way to analyse whether your website is suffering from any anomalies that Google is punishing you for. This will allow you to take counteractive measures to ensure that any mistakes or anomalies are ironed out to ensure that your real estate website reaches its maximum potential.
The final word on real estate SEO
In conclusion, real estate SEO if done properly, can cause a significant boost for your business. But the fact is, when it comes to SEO there is no one fix strategy. The best SEO practices will be multifaceted and will incorporate a vast array of tips and tricks to ensure that your website ranks at the upper echelons of Google.
When comes to SEO for real estate, the old adage of, “If it isn’t broke don’t fix it” is very true! What I mean by this is, if a rival website is taking in vast arrays of traffic, you don’t have to go devising some new SEO strategy to capture some of this traffic, all you should do is copy and replicate your rivals SEO strategy. You don’t have to reinvent the wheel!
In any situation information is key and the same premise is very true for real estate SEO. If you want your website to rank, find out what is working for your rivals and then try and incorporate some of these strategies into your own marketing plan. Overall, real estate SEO is a great way for you to boost your business, so why not contact us here at contentwriterireland and allow us to come up with a perfect real estate SEO plan for you.