real estate SEO

So you have a real estate website and it’s looking slick and professional?


But there is one major problem, the traffic is akin to a tumbleweed blowing down on an empty street?


The solution?




The fact is, SEO can spark life back into  a website and will have cash rolling in like the Nile river.


But only if the real estate SEO is done by  SEO experts.


Here at contentwriterireland, we have a team of SEO professionals who have grown the traffic of websites from a trickle into a raging waterfall. Contact us now and let us give you a FREE SEO site audit.




Let’s get back into real estate SEO and how you can use it to grow your business….

What does SEO mean in real estate?

One of the major mistakes that a lot of real estate businesses make is that they think that as soon as they publish a website that the traffic will start flowing in like the great flood. Wrong! The fact is, when it comes to getting good quality traffic to your website you’re going to have to work at it, and one of the key factors will be hiring the services of a real estate SEO company.  You’re probably thinking, “What the hell is real estate seo?”

Is SEO good for realtors?

SEO stands for “Search Engine Optimisation” which basically means being skilled in strategizing in how to get your website ranking on Google.  In SEO for real estate it is going to be absolutely vital that your website ranks for local SEO because this is where most of your traffic is going to be coming from.  In this blog post, I will touch on some of the key areas that you’ll need to take into consideration for real estate SEO.

real estate SEO


A real estate SEO company will understand the importance of optimizing content

real estate SEO company

One of the first things that a real estate SEO company should do is install Google Analytics on your website because Google Analytics will allow you to keep track of the visitors to your website.


In addition, a real estate SEO company should install Google Search Console as this will allow you some additional insights into what visitor’s to your website are doing. Once you have these platforms installed you can then proceed to optimize your website by ensuring that it is responsive, fast, and in line with best real estate SEO practices.

SEO for real estate


A real estate SEO company should also investigate whether the existing content on your website is optimised so that it is effective in getting ranked on Google. This is a very clever way to boost your SEO, because it takes a minimum amount of work with a maximum amount of ROI.


Another area that a real estate SEO company should look at is conversion optimisation which is seeking to ensure that CTA buttons, contact forms, etc are crafted in a manner which ensures an optimal experience for users.

real estate SEO

Real estate SEO services should conduct competitor analysis

real estate SEO services

One of the first things that  real estate SEO services should accomplish is a competitor’s digital marketing analysis. This strategy will allow you to determine how your website stacks up against your competitors. It will also allow the real estate SEO services to exploit any weaknesses in your competitor’s SEO strategy and use these weaknesses for your own benefit.


Another vital area that real estate SEO services should look into is identifying keywords that will not only drive traffic but keywords that will convert into actual conversions and sales.


Overall, when it comes to competitor analysis, real estate SEO services should seek to eavesdrop on your competitors as much as possible and then use the information to propel their website to the top of the rankings.

Content is going to be King for real estate SEO services

real estate SEO services

Real estate SEO services should be continually striving to publish well-written real estate website content that will increase the chances of your website of getting found on Google. One of the best ways that real estate SEO services can accomplish this goal is if they formulate a content plan that revolves around publishing keyword optimized blogs.

Benefits of SEO for real estate

Once the real estate SEO services that you’ve hired continually publish content on a regular basis, this will act to increase your keyword base and will make your website far more likely to get found on Google.

Another added benefit of publishing blogs regularly is that Google rewards websites that continually publish content, this is called the freshness factor, and you find that over time more traffic will start to flow into your website.


Real estate SEO services should also seek to ensure that the content that is already on the website is optimized to its maximum degree. You may find that by simply tweaking a few important areas like H1’s and H2’s that will cause a significant boost in traffic.

real estate SEO services

SEO for realtors should always have a plan of action

SEO for realtors

It goes without saying, but if you’re planning to succeed in any kind of venture, you’re going to need a plan and the same concept is very true when it comes to real estate SEO. The best real estate SEO will conduct an analysis on your website and will come up with a comprehensive plan to take your business to the next level. SEO for realtors should be able to come up with a measurable plan whereby you can deduce whether you have hit your targets or not.

Real estate website tips

A detailed and comprehensive plan will also allow you a measurable way to analyse whether your website is suffering from any anomalies that Google is punishing you for. This will allow you to take counteractive measures to ensure that any mistakes or anomalies are ironed out to ensure that your real estate website reaches its maximum potential.

The final word on real estate SEO

real estate SEO

In conclusion, real estate SEO if done properly, can cause a significant boost for your business. But the fact is, when it comes to SEO there is no one fix strategy. The best SEO practices will be multifaceted and will incorporate a vast array of tips and tricks to ensure that your website ranks at the upper echelons of Google.

Is SEO good for realtors?

When comes to SEO for real estate, the old adage of, “If it isn’t broke don’t fix it” is very true! What I mean by this is, if a rival website is taking in vast arrays of traffic, you don’t have to go devising some new SEO strategy to capture some of this traffic, all you should do is copy and replicate your rivals SEO strategy. You don’t have to reinvent the wheel!

Benefits of SEO for real estate

In any situation, information is key and the same premise is very true for real estate SEO. If you want your website to rank, find out what is working for your rivals, and then try to incorporate some of these strategies into your own marketing plan.


Overall, real estate SEO is a great way for you to boost your business, so why not contact us here at contentwriterireland and allow us to come up with a perfect real estate SEO plan for you.


Check out the 13 mistakes realtors make when they market their business.

real estate SEO services

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