Back in the era of the dinosaurs when people where looking for information about accountants they would turn to the yellow pages directory for that information, but long gone are them ancient prehistoric days.
Nowadays, if your accountancy practice is not getting found on Google you are setting your business up for complete and utter failure.
So this all begs the question, how can you ensure that you’re going to get found on Google?
First of all, you’re going to need to hire a top digital marketing company who is skilled at SEO.
An SEO agency for accountants can widely differ in their respective abilities. A top class SEO agency for accountants should have some knowledge of the industry and even more importantly they should be highly skilled in increasing the chances of your website getting found on Google.
A superior SEO agency for accountants will have a vast array of digital marketing skills in which they will unveil from their magic hat of tricks.
In this blog post, I will analyse some the key areas that you’ll need to take into consideration when factoring in SEO for accounting firms.
An SEO agency for accountants will understand the importance of keywords
At this stage of the game, its nearly a cliché that keywords are a very important aspect of SEO. They are.
The best SEO agency for accountants will understand that keywords are not only important but they will also understand that some keywords will have more value than others.
What I’m talking about is keyword selection. For example, just because a keyword has a high volume of traffic this does not mean that you should be striving to rank for it. The best keywords will be keywords that will have an element of buyers intent or commercial intent , keywords like these are keywords that are going to greatly enhance your prospects of making a conversion.
For example, you might think that you should try and rank for the word “accountant”? Wrong.
Why? Because a word like “accountant” is far too generalized, too competitive, and is unlikely to yield any results.
The reason why this is the case is because students, universities, schools, and all kinds of people will be Googling this search term. An added reason why you shouldn’t strive to rank for this word is that you’ll be coming up against websites with tens of millions in their bank accounts so the chances of you ranking for this search term is going to minimal.
A top SEO agency for accountants will understand the importance of narrowing the search term by including things, such as, location, niche, etc.
If you’re looking to receive a detailed SEO plan for your practice why not contact us here at contentwriterireland and let us investigate your website and come up with the perfect tailor made plan to suit your needs.
Backlinks are an integral factor in SEO for accountants
There are huge number of variables that need to be factored into the equation when considering SEO for accountants, but one thing is constant, and that is the importance of backlinks. The lifeblood of SEO for accountants is going to be the quality of the backlinks that your content is able to generate. The higher the DA( Domain Authority) the better.
Another important fact to take into consideration when you secure backlinks is the anchor text that you insert with the backlink. The anchor text will increase your chances of ranking for that particular term.
If you’re wondering how you can go about securing these all important backlinks, why not contact us here and let us conduct an audit on your website and devise a marketing plan that will help you secure that all important backlink profile.
Creating user personas is another vital aspect of digital marketing for accountants
The fundamentals of digital marketing for accountants is going to be the same as every other business, and one of these fundamentals is going to be understanding the persona of the people you’re trying to target.
Building up a buyer persona will allow you to hit your target market with more accuracy. The best digital marketing for accountants will understand the weaknesses, strengths, hopes and desires, age, career, etc of your target market.
Once you have acquired this information a superior level of digital marketing for accountants will be able to exploit this information to ensure that your content is more likely to lead to conversions. Knowing information like this will allow you to tailor make your content so that it more accurately targets the market.
SEO for accounting firms will understand the importance of testing, testing, testing
SEO for accounting firms is not going to be an exact science, there is going to be a lot of room to play around with until you can hit on that all important sweet spot which garners maximum results.
So in what way can you implementing “testing” in respect of SEO for accounting firms? There are loads of ways you can test what is going to be the best recipe for your website. One of these ways is via extending or lowering the length of your content. Over a period of time, you will be able to analyse the data on Google Analytics and decide whether or not any set strategy is working.
You can also try and test out whether various headings, CTA buttons, etc are being utilized to their maximum degree.
In all honesty, there is an endless number of ways in which you can test where the SEO on your website is being utilised to its maximum level.
The fact is, there is no one fix trick strategy in SEO for accounting firms, and the only way you can truly discover what is best for you is by playing around and discovering it via trying new things out.
There is a huge number of different areas that you’ll need to take into consideration when considering SEO for accountant’s but the one certain fact is, if you do SEO right, you’ll be setting your business up to take advantage of a huge slice of the market.
SEO for accountants can and will take your business to the next level, and the best way you can achieve this is via hiring an accountancy SEO firm that know all the strategies to reach your goals and targets.
So why not contact us here an contentwriterireland let us conduct a FREE SEO site audit and discover how best we can take your business to the next level.