If you’re looking to get a slice of the pie when it comes to the online market there is no better way than content creation.
Content creation is the one tactic that, if done properly will cause a huge increase in conversions for your website and brand.
The number one way you can ensure that you get your finger in this pie is by hiring a content creation agency. Otherwise, the chances are, that the content you’ll produce will be second rate and will result in your website languishing in the back end of nowhere on Google.
Why hire a content creation agency?
You know the feeling: You have tonnes of half-finished blogs and great ideas that never saw the light of day . You always intend to turn over a new leaf tomorrow and finally get down into the nitty-gritty of content creation, but you never have time.
There always is some ready-made excuse.
This is where a content creation agency will come into play. A content creation agency will allow you to sit back and watch your traffic increase like a balloon being blown up. Hopefully, increase to the size of a hot air balloon that take can take off into the stratosphere.
The best content creation agency will be able to create a tailor made plan to suit your own particular needs. Not all websites are going to be the same so any content that is produced will need to meet your particular goals and targets.
First of all, a content creation agency will need to conduct a site content audit, which will allow them to figure what are the strengths and weaknesses of the content on your website. Once the content creation agency has figured this out they can proceed to devise a custom content plan.
Information is vital for content creation services
Once a site audit has been conducted your content creation services will go on to the next stage of the process, which is interviewing your team and gathering information in regards to what your needs are.
At this stage, you can provide your content creation services with some raw information which will allow your content creation team some solid ground in which they can work from.
The best content creation services will then proceed to create content that will be polished and professional and will have the ability increase your conversion rates.
Elite content creators will be skilled in many different areas
The best content creators will have a diverse array of skill sets such as: copywriting, editing, SEO, and digital marketing expertise. Gone are the days where you can simply understand a few digital marketing basics and then expect the traffic the flow in like a tsunami.
In the modern era, the best content creators will be jacks of all trades and will be able to pull rabbits out of the hats in all kinds of scenarios. What’s the point of you hiring a content creator who is only skilled in one area? This will be hiring someone who has only 50% of the tools and skills that they’re going to need to make the job a success.
The best content creators will create content for users, but they will also have in the back of their mind SEO and how the content can be tweeked to ensure that it gets found on Google.
Because the fact is, in the modern era, there is not much point in your creating great content that reads well but languishes in the back end of nowhere on Google.
Understanding personas is key for content creation
Its all very well producing content that looks slick and professional but what if this content does not meet your target markets needs and requirements? Content creation should not be aimed at pleasing you, it should be aimed at pleasing your user.
When it comes to content creation, the old saying of “the customer is always right.” Is very apt. This is why your content creation plan should revolve around meeting your users needs.
So how can you ensure that your users needs are being met? One of the ways that you can ensure this is via researching users personas.
Once you have figured out your users strengths, weaknesses, buyer propositions, pain points, etc you can set in motion a content creation plan that will aim to exploit this information for the benefit of your company.
Hiring content creation services could be just the injection of lifeblood that your company needs. Once you have more content being produced on your website, this will result in an increase keyword base, and ultimately more people visiting your website.
At the end of the day, content creation is all about increased market share and brand visibility. Both of these two dictums go together like a husband and wife- when combined they have the potential to create something very very special.
Ultimately, hiring a content creation agency will take the pressure of you and will allow you to focus on what you’re really good at. Once you hire the services of a content creation agency you can wave goodbye to the bad old days of half assed DIY content that is going nowhere.
Why not contact us here at contentwrierireland and let us devise a custom made content creation plan to suit your needs.