Effective web copy is one that can stream visitors into your website like a steady river. Poor copywriting will cause readers to flee your website quicker than an antelope realizing that a lion is stalking them from the bush.
How does a professional copywriter keep the audience hooked to the website? There are many tactics.
A great copywriter will know that writing website copy is all about using guidelines and instructions, and words that inspire.
A website copy checklist should have some of these ingredients
Many misinformed people think web content is not important for online sales. They think that once they have a website built that traffic will flow in like a tsunami. Wrong. Once you have a website built, it is only half the battle.
Underestimating the importance of effective copywriting is a fatal error many online businesses make. Avoid making these mistakes. Create unique content and you could be on to a winner.
A slick-looking website is only half the battle
Your website might be attractive and have a striking appearance, but without proper content or absence of it, nothing is effectively communicated to the readers. In the modern era, content is king and if your content is not top of the range you’re going to lose out.
So how can you ensure your web copy is top of the range?
Employ the following points and help boost response with your copywriting.
Key website copy checklist points
Whenever you are writing website copy, KISS or in other words, ‘keep it short and simple’. Sentences that are short with a lot of meaning to them will attract readers and make them readable. If your copy has lengthy sentences and is stuffed with lots of words, keywords and sentences this will cause readers to leave.
A website copywriter should avoid these dangers
Flowery language and highflier words are nothing but a waste of energy. Use simple English language because that will get the message across and will communicate the content to readers. Do not let your readers get drowned in a pool of words. When writing website copy, keep the most vital information first.
Creation of space is another tip one should follow. Never have a copy without paragraphs. Divide the entire copy with headings, subheadings, bullet points and other sections. Keeping the information intact from the beginning untill the end is vital. With space in between or paragraphs, you will make your copy breathable.
Updating the copy is a key website copywriter goal
Once the writing is done, your job does not end there. Updating the copy regularly is a must and will ensure freshness. The Internet is introducing different indexing systems. Therefore, to keep your website and copy abreast with the latest advancement, updating is a must. How will you accomplish this?
- Creation of news page in your website
- Upload blogs and keep them updated
- Keep adding press releases and SEO articles
- Keep changing the content at regular intervals
With these SEO copywriting techniques and tips, you will write effective website copy.
These tips will ensure website traffic, the attraction of readers, new potential customers, and an increase in page ranking.
Now, let’s look at how you can improve your web content writing skills.
How to Sharpen Your Writing Skills
A major challenge for many writers is the need to sharpen their writing skills.
Here’s Six Strategies That Will Improve Your Content Writing!
1. Create Amazing Headlines.
The purpose of your headline is to get your audience to read the first sentence of the article. If the headline is bad, 99% of people will never look at look at your article. Your headline should clearly communicate the benefit received by reading the article. When considering keywords, put more emphasis on using the language of the audience and less on SEO research.
2. A copywriter should add value.
Do not write to optimize keywords. Write to inform, entertain and engage your audience. Readers love when we share valuable information, help them solve problems, teach them how to do things and make them laugh.
3. A copywriter should write simply.
Choose words and phrases that are easy to understand. Do not use long sentences or fancy words. Do not use industry jargon. If it is not easy to read, many people will move on. Review the Flesch Reading Ease score for your articles in Word or with the Yoast SEO plugin.
4. Use the Yoast SEO plugin.
This WordPress plugin helps measure many things that are important to a good article including:
- The use of your focus keyword in the headlines, content, url and description
- The location of your keywords.
- The number of characters in the content, headline and description
- The Flesch Reading Ease Score.
- The number of outbound links.
The Yoast Plugin works like a content writer’s checklist to make sure that you do not forget these simple tasks to optimize your article.
5. A top website copywriter should include Smart Structure and Markup.
Start with an outline of your article and fill in the blanks. Effectively use bullet points, paragraphs and numbering to highlight the key points. Bold, Italics and underlining can all be effective to highlight important words or phrases. Most people skim articles, so make it easy for them to find the important stuff.
6. Add rich SEO content.
Always have pictures, illustrations, charts, videos and infographics as part of your article. Rich Content will set you apart from your competition and helps to inform and entertain the readers. It is always best that you use original rich content created for your website. If you decide to use the work of others, make sure that you have proper licensing for the intended use.