You paid a web developer to make a website and it looks like a sparkling red Ferrari.
People gape in awe at its magnificence.
But then something happens.
People laugh and snigger when they scrutinize the Ferrari.
The upholstery is shoddy, and it looks like something you’d purchase in a car boot sale. The steering wheel is a rusty metal cycle wheel and the iconic Ferrari logo instead of a horse there’s the logo of Donkey.
The moral of the story is if you try to save on copywriting you’re going to make your website look amateurish, which will affect your sales. People will laugh at you.
The fact is, if you pay huge money to get a top-of-the-line website made and you don’t invest in a copywriting agency to craft elite level copywriting, you’re setting your website up for failure.
The mistake that many companies make is they decide to embark upon a DIY copywriting job that more often than not leads to complete and utter failure.
Would you go to the trouble of building a house, paying contractors, hiring experts, and then when everything is nearly finished decide to paint and decorate the entire place yourself? No, you wouldn’t. It would end up turning out a complete and utter mess.
So why do so many brands decide to cut corners in putting the last finishing touches on their website? One of the major reasons is because they think they can throw in any old DIY writing and this writing will suffice. It won’t.
In this blog post, I will touch on some of the key reasons you should think about hiring the services of a copywriting agency in London.
A London copywriting agency will increase conversions
One of the key reasons you need to hire the services of a copywriting agency in London is because of the increased conversion rates that will be at your fingertips. A top London copywriting agency will come equipped with a vast array of strategies to increase your bottom line. Profits.
For example, with landing page copywriting, each word is carefully chosen for maximum impact. An elite copywriting agency in London will infuse their copy with psychological tricks that will increase your conversion rates.
Some techniques a London copywriting agency might employ will include: Sense of urgency, scarcity principle, exclusivity principle, leaving knowledge gaps, comparison and loads more.
A copywriting agency in London will increase traffic
A copywriting agency in London will be skilled in increase your traffic. One of the key ways they will accomplish this is via using SEO. In the modern era, if your website is not employing some basic SEO principles you’re going to be setting yourself up for failure.
Some strategies that a copywriting company use include peppering your content with certain keywords that will boost your traffic.
A mistake many copywriting companies make is they try to target keywords with a large volume of traffic. Just because you’re receiving lots of traffic this does not mean that said traffic is worth anything. The traffic your London copywriting agency should target should be keywords that have lots of commercial intent or buyers intent.
An SEO copywriting company will devise the perfect keyword strategy for you so that these keywords generate the maximum amount of leverage.
Not only will you be receiving more traffic you’ll be receiving traffic that will have commercial intent.
Captivating audiences is vital for any London copywriting agency
A copywriting agency will lure your target market in like a snake charmer charms a snake. One of the key ways that a London copywriting agency will accomplish this goal is via the art of storytelling.
From the dawn of civilization human beings have loved storytelling, from gathering around campfires beside a cave to telling a story in a crowded bar, human beings have always had a deep affinity for storytelling.
A top London copywriting agency will be skilled in the arts of weaving a story that will help promote your product. The ability to captivate audiences will ensure that your audience is primed for conversions. In the modern era, if you’re not entertaining or informing your readers you’re going to lose out.
London copywriting agencies will achieve a professional finish
A copywriting agency in London can ensure that every landing page, email newsletter, or blog post has a pristine finish. The fact is if web copy is not the highest standard you’re going to increase your chances of losing clients. In many respects, hiring a copywriting agency is a bit like a car salesperson ensuring that the car he’s attempting to sell is waxed and polished so that its shining like a mirror.
Imagine for a second, a brand new car that has only ever been test drove. During the test drive the car gets covered in Slurry from a farmers tanker. The car is in perfect working order but people won’t buy it because of the slurry that is smeared on the outside of the car. Even though the car is in immaculate working order, the dirt and grime that is smeared on the outside of the vehicle repulses the human mind.
Therefore, it’s absolutely vital that your copywriting achieves a professional finish.
A London copywriting agency will target your market like a laser-guided missile
The best copywriting agencies will know how to directly target your market. A top copywriting agency in London won’t employ any old scatter gun marketing tactics. So how can a copywriting agency ensure they hit the sweet spot? The way they achieve this is via in-depth research. Deep research will quickly allow a copywriting agency to figure out what is going on inside a client’s head and how they can then craft copy that has maximum effect.
For example, some of the key information that a copywriting agency will gather will include: age, demographic, sex, pain points, spending habits, and loads more. Once a copywriting agency has amassed a typical user profile, they then can start crafting copy that will lead to increase conversions and increased traffic.
The best London copywriting agency will strive for consistency
The best London copywriting agency will ensure that your website or brand creates content consistently. It’s a well-known fact that consistent content builds up your brand and your following but a key point is this content must be the highest quality.
A London copywriting agency can help you achieve this by creating a content plan that is tailormade to suit your exact needs. Once you produce this content regularly, you’ll soon find that you’ll build up a cohort of followers who will eventually over time turn into clients.
The top London copywriting companies will infuse content with psychology
Another benefit of hiring a copywriting agency is that they will infuse your content with psychology. Once your web copy is infused with psychological tricks this will help ensure that everywhere a user looks they will be more likely to fall into your conversion nets.
Not only should a copywriting agency in London be skilled in psychology they will also be skilled in knowing which power words they can insert into the content to ensure that the web copy has the maximum impact possible.
London copywriting agencies are results-based
The beauty of hiring the services of a London copywriting agency is that the results will speak for themselves. Once the analytics are surveyed, it will quickly become apparent whether the copywriting agency is reaching the goals and targets they said they would reach. If the copywriting agency is not hitting these targets, you may only have to pay them a portion of their contract or perhaps even none. There is no room for hiding with copywriting. If you’ve somehow hired a London copywriting agency that is spoofing, you won’t be long finding this out.
A London copywriting agency will allow you to focus on what you truly excel at
By hiring a copywriting agency in London, this will allow you to focus on areas of your business that you truly excel at. Why divert resources from other areas of your business towards DIY copywriting when in all likelihood this DIY copy will be poor or second rate.
You will end up losing valuable time or money in attempting to do something that you’re not really good at. The beauty of outsourcing roles like this is that you’ll be able to draft the professionals in so you can rest easy knowing that all your content creation needs will be in safe hands.
Hiring a copywriting agency in London can be a momentous decision that could take your business to the next level. If you hire the perfect copywriting company, you’ll no longer have to worry creating second rate DIY copy that is not fit for purpose. A top copywriting agency in London can ensure that your website receives a massive boost in traffic and sales.
If you’re looking to hire a copywriting agency in London contact contentwriterireland and book, a free consultation and let us discover how best we can solve all of your copywriting needs.