What will an SEO agency do for a law firm?
In short, An SEO agency for a law firm will make you money. Lots of money.
In the modern age, ranking on Google equals a huge amount of potential clients and customers going to your business.
The number one mistake law firms make is that they expect that once they have built a website that the traffic will then come streaming in like a river.
Not so!
Law firm marketing
If you want to rank on Google you will have to know what you are at and this is one of the reasons why it’s absolutely vital that you hire an SEO agency for your law firm.
There are several very important tricks that a law firm SEO agency can employ that ensure that your website will start to rank in the first few pages on Google.
In this blog, I will attempt to show you why it’s absolutely vital for your law firm to hire an SEO agency to increase your Google rankings and your conversion rates and key tips great law firm SEO should employ.
So what tactics will an SEO agency for law firms employ?
There are several different tactics that your SEO agency should employ, such as Keyword research, competitor analysis, and keeping abreast of all Google Algorithm updates.
The problem with Google’s Algorithm updates is that Google doesn’t provide much information in respect of what changes they have made. You know that changes have been made but you wont know any of the details.
Working with a law firm SEO expert
One of the primary tasks a law firm SEO agency should be tasked with handling is trying to figure out what these algorithm changes are. So how can your law firm agency figure out these algorithm changes? Basically, there is no secret way to figure things out except via using trial and error, but there are several techniques that can help you along the way.
Law firm marketing experts share their top tips – for free
*Monitor your competitor’s traffic and marketing techniques
*Reading industry blogs and gain knowledge on experiments they have conducted
*Conducting A/B testing
*Monitor announcements from Google
Other SEO for law firms techniques?
What are the key SEO tactics for law firms?
There are several techniques that your SEO agency can employ. One of the first ways that you can drive traffic is by writing new content. New content that is fully optimized, keyword researched, and has all the H1’s and H2’s correct is a tremendous way to increase traffic to your website.
If your agency makes sure that the blog post or article is fully optimized you can expect articles to increase your traffic in a big way. Another industrious way to enhance your SEO is to rewrite and re-optimize old blog posts. A good law firm SEO agency will realize that previous blog posts may not have been fully optimised and that this could be a perfect way to enhance your SEO at very little cost and very little effort.
So what kind of tricks should you employ to re-optimise old blog posts? Contact us here and we’ll fill you on some of the secrets to gaining massive traffic on old blog posts.
Good Law firm SEO should adjust the meta description
Adjusting the meta descriptions of relevant pages is a super way for you to super boost your SEO. I’ve lost track of the amount of times, that I’ve looked at law firms meta descriptions and discovered that not only was their meta created incorrectly but that they had no meta at all! If you don’t have a meta description this is like not having a signpost to your business on the road outside of it. You are missing a massive trick that you will suffer dearly for.
An SEO agency for law firms should adjust your website headings
A pivotal factor in ranking in SEO is ensuring that Google knows what your webpage is in relation to. One of the key ways that Google does this is by scanning your headings, in particular, your H1 heading and your H2 heading. A good SEO company should know that having relevant keywords in your H1 and your H2 is going to be absolutely vital if you want Google to get a complete understanding when it comes to what your website is in relation to.
Link building is a key factor in SEO for law firms
One of the key factors in SEO is creating an effective link building strategy. The more links your website has from other established websites that have a strong DA( domain authority) the more chances that your website will rank at the top of Google.
In the era of fake news, Google wants to ensure that the websites that they are ranking are reliable and can be trusted and one of the ways that Google can establish this is ensure that your website has backlinks from trusted sources.
A backlink from a trusted website is basically like a vote of approval from high upstanding member of a community.
How do I choose the best SEO Company?
Unless you’ve been hiding under a rock for the past 10 years, you know that marketing a law practice is very different nowadays than it used to be. Now, I’m going to outline the basics of a five-part strategy for using digital media to market yourself and your practice.
This six-part digital media strategy is not a substitute for “old-fashioned” marketing. The tried-and-true approaches of face-to-face networking, seminars, writing journal articles, and the like are still important. Embracing digital marketing doesn’t mean you’ll never have to get out from behind your desk again. What it does mean is that when you do, you’ll have greater leverage than ever before.
Smarter SEO for attorneys in 2021
At the heart of your digital media marketing strategy is your website. This is, essentially, the hub of all of your outbound and inbound marketing. This is where you display key information about your business. Who you are, what you do, who you help, etc.
Whenever you communicate with the outside world using digital online media, the objective is to lead the audience to visit your website, where your products and services are on offer, and they can get the information needed to make an informed hiring decision.
From this hub, there are five “spokes” as follows:
Serve More Clients And Grow Your Firm With Optimized Blog content
A blog is, essentially, a web-publishing platform. Using a blog, you can easily create up-to-date articles about subjects of concern to your ideal clients. By publishing frequent blog posts, your marketing will enjoy several benefits:
- Authority – posting blog articles with your byline helps to position you as an expert on the subject matter you write about.
- Your unique voice – When you write a blog post, you’re able to convey a little bit of your personality, your “angle” on the subject matter, etc. This helps your readers get to know you as more than a list of achievements on a resume or “about” page from your Website.
- SEO “Juice” – Search engines such as google give great deference to Websites that contain current, up-to-date articles on the subjects users are searching form. Blog software, such as WordPress makes posting short articles at frequent intervals quite easy, so you’ll enjoy higher search engine placement.
Social Media
With social networking Websites like Facebook and Twitter commanding Billions of users woldwide, implementing a workable social media strategy is hugely important. Each social network is a little bit different from the others, so it’s wise to consider which ones likely appeal to your ideal clients.
Then, you simply up a schedule for posting timely, relevant messages to these services, and link back to your blog and/or Website so users can gather more information. Social media is an especially terrific tool for spreading word about your blog posts and other pillar content.
The best law firm marketing companies will use e-mail marketing
Electronic mail is the only assured way to get your messages across the users’ virtual “thresholds”. For this reason, it is vital that your marketing efforts include strategies to build your mailing list.
Just as important, however, is that you implement approaches to using this list effectively and without alienating potential customers. Sending out content-rich newsletters is a tried-and-true law firm marketing technique, and doing so by e-mail is cost-effective and worth the effort. And, if you’re blogging regularly, the hard part of creating newsletter content is already done for you.
A law firm marketing agency will use the power of videos
YouTube is now the world’s second largest search engine. Users in search of information about how-to accomplish a task often search YouTube, where they find tutorials, lectures and other useful content. By creating topic-specific YouTube channels for your practice areas, you can position yourself and your firm as leaders in the field.
A top digital marketing agency for law firms will use the power of audio podcasting
Savvy marketers are embracing audio podcasting as a very powerful messaging tool. An audio podcast is, possibly, the most intimate connection you can get with prospects using online media. After all, users often listen using smartphones and ear-buds, which puts you, literally inside their heads.
Podcasts are an ideal way to communicate longer-form messages, such as interviews with thought-leaders in a field, or detailed explanations of legal principles, etc.
Moreover, since podcasting is relatively new technology, it’s easy to stand out by being the first law podcaster in your particular practice area.
Serve more clients and grow your law firm with optimised content
Marketing with digital media doesn’t have to be expensive or time consuming. Each of the strategies I’ve outlined here can be implemented without significant up-front investment. All you need is a few minutes at a time to prepare some content and post it online.
In future posts, we’ll begin exploring each of these Lawyer Marketing Media strategies in greater depth. We will feature how-to tutorials for do-it-yourselves, resources for outsourcing some of your media marketing, and ideas for generating useful content that will help you build your online presence, visibility, and likeability.
SEO Services We Offer
In the modern world, for a law firm to succeed in terms of online SEO it is going to be absolutely vital that they look into creating an effective law firm SEO strategy. Ranking on Google equals more traffic, more engagement, and ultimately, more money in your pocket. With the internet set to grow and grow if your law firm is not employing an effective SEO strategy you are setting yourself up for failure.
Working with a law firm SEO expert
A mistake that many law firms make is that they get a website made and then they suddenly expect traffic to come rolling in like a tsunami. Unfortunately, this is not how the internet works. If you want your website to get traffic you will have to work at it and the best way for you to work at increasing your visibility is by investing in SEO. Check out this blog on legal content writing.
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