Maybe you’re thinking that all you have to do to rank for a keyword like “SEO Northern Ireland” is create a blog, dump a few keywords in, and bobs your uncle, you’ll be ranking at the front page of Google.
SEO in Northern Ireland and further afield is a much more complicated business than simply keywords. SEO is a vast and deceptively complex subject where you have to take several vital factors into the equation, such as types of keywords, backlinks, website speed, competitor analysis, internal linking.
An SEO company in Belfast will appreciate the reality of modern marketing
Gone are the days when you could simply dump a load of keywords into your website and then expect to rank at the top of Google. Those glory days of simply rolling up with a dumper truck and then pouring out a mass of keywords and then creating content that has no coherence or design are gone.
Google will punish you if you keyword stuff and if your content is rubbish.
In order to rank at the top of Google for a keyword like “SEO Northern Ireland” there are a number of vital practices that you’ll need to have incorporated into the content that you’re creating.
In this blog I will give you a brief overview of what it takes to rank for the keyword “SEO Northern Ireland.”
1. An SEO agency Belfast will use local SEO subsidiary keywords
The thing is, whilst you might be attempting to rank for a keyword like “SEO Northern Ireland” you should not forget about the subsidiary keywords.
Building content clusters around certain keywords
What I mean is that when you consider terms like “SEO Northern Ireland” there are a number of other lesser keywords that you will need to factor in such as “SEO Belfast”, “SEO Derry”, “SEO Armagh”, “SEO Tyrone”, “SEO Monaghan”, “SEO Donegal” “SEO Antrim” etc.
An SEO agency Belfast will use building blocks
All of these other terms act like building blocks around the main search term and will help Google rank you for the main terms that you’re trying to rank for. The things is, if you just focus on your main keyword the content that you are creating will have content gaps, the content will be like a building that has structural defaults.
2. Experiment with local SEO Belfast keywords
Don’t be afraid to play around and find out what tactics work for you. Being innovative means taking chances. It means experimenting and attempting to discover the perfect SEO tactic for you. With SEO, the game is constantly evolving and changing.
Belfast SEO tips
What was working perfectly in SEO for several years might be a complete disaster nowadays. Google is constantly changing the goalposts and the only way for you to get your ball into that net is to persistently hone, experiment, and adapt your tactics to the ever changing SEO landscape.
3. What is your local SEO focus keyword going to be?
So you want to rank for some high ranking keyword and you expect the traffic and conversions to begin flowing in like a tsunami? Wrong.
Just because a keyword is a high-ranking keyword, this does not mean that it will result in convertible traffic. For example, a keyword like “SEO tips” might be high ranking but is it really going to be a keyword that potential clients will use? No.
An SEO specialist in Belfast will narrow down searcher intent
A keyword that has a far greater chance of converting is something like “Hire SEO” or “SEO Northern Ireland, etc and the reason for this is because these keywords are far more specific and detail oriented. “SEO tips” might have a large volume of traffic, but who will be searching for a term like this? Many people who are just looking for some general SEO tips rather than people who are actually looking for an SEO expert. And this brings us to long tail keywords.
4. Long tail local SEO keywords
So once again you’re thinking, “ I want to rank for that high-ranking keyword. I know the keyword will convert as its detail orientated and really specific rather than being a generalised keyword.”Yes, this sounds great but hold on. Stop.
Just because the keyword is the perfect keyword, this does not mean you should try to target that keyword.
Because the chances are, you may not have a hope in hell in ever ranking for that keyword. Why? For the simple reason that you could come up against competitors with hundreds of million of euros.
Realistically, what are the chances of you ranking for a keyword that Nike, Paddy Power or some other major brand wants to rank for? You guessed it, practically Zero.
SEO Northern Ireland tips and tricks
This is where long tail keywords should come into the equation. Long tail keywords are keywords that have low search volume but that are very specific orientated and so they will result in your website receiving a lot more traffic.
Because long tail keywords are less competitive, you will have a far greater chance of ranking for these words rather than for some more competitive words.
5. Website speed
A top-quality SEO strategy in Northern Ireland or elsewhere will need to look beyond the basics of SEO.
Great SEO means factoring several other things into the equation, such as website functionality and website speed.
If a user goes onto your website and it takes a long time for the webpage to load, this will adversely effect your Google rankings.
A significant SEO ranking factor is website speed and if your webpage is loading slower than a Donkey well then you can expect Google to act accordingly.
6. An SEO specialist in Belfast will know that there are no organic SEO secrets
The first organic SEO secret I am going to share with you is this: there aren’t any organic SEO secrets!
Do not allow yourself to be misled by search engine optimization companies that claim to know all the “top secrets” that will get your website on page one of Google. Trust me when I say there really aren’t any hidden organic SEO techniques or tricks that will increase your page rank. What will increase your page rank is the quality of your content, keyword research and TIME.
An SEO specialist Belfast
If you are looking for cheap seo tricks, you are already on the wrong path and will have to learn the hard way. Google rules with an iron fist and has a way of distinguishing the SEO elite from the SEO amateur. If you want to know the truth, I suggest you keep on reading. As an organic SEO writer with years of experience, I promise not to lead you astray!
7. An SEO company in Belfast will know that above all, quality content is king!
The number one thing you can do to improve your overall page rank is to review the content on your website. This area is often overlooked by website owners because they either do not want to write the copy themselves or refuse to pay an organic SEO writer to do it for them. However, what they fail to realize is that their content affects everything from getting web traffic to securing a top spot in the search engines.
A digital marketing agency in Belfast
Of all the organic SEO tips I could give to my clients, the number one tip I would like to stress is that content is everything and should never be treated as an afterthought. You absolutely need content on your site that is relevant to your keywords, that provides your users with information and that makes your site a viable resource.
Don’t believe me? Take Google’s word for it. In Google’s Webmaster Guidelines, the company clearly states that if you want to improve your page rank, you should “create a useful, information-rich site, and write pages that clearly and accurately describe your content.” No hidden organic SEO secrets here – just the bold truth!
Remember: If the content on your website is poor or irrelevant, you will not rank. If you do not rank, you will not get traffic. If you do not get traffic, you will not get customers. If you do not get customers, you will not make money.
Once again, SEO in Belfast is based on keyword research.
8. Other tips on what keywords an SEO company in Belfast would target?
Not sure which keywords you should be targeting? Google offers another great tip, “think about the words users would type to find your pages, and make sure that your site actually includes those words within it.” In our article Keyword Tool: Google’s Gift to Hopeful SEO Gurus, we delve into the topic of keyword research a bit further and explain how people can use Google’s keyword tool to their advantage. Again, the techniques we suggest are well-known organic SEO tips and are by no means secrets or tricks.
SEO Northern Ireland
Before you start writing countless words of copy for your website, it is important that you spend time doing keyword research. If you’re not sure where to start, there are countless online articles that offer great bits of advice. If you wish to take it a step further, we recommend that you work with a trustworthy company that offers organic SEO services. A company that specializes in search engine optimization can conduct keyword research for you. This will save you time and also allow you to go after keywords and phrases that deliver relevant traffic to your site.
9. A marketing agency in Northern Ireland will know that you need to be patient, organic SEO takes time
When it comes to organic SEO, time is crucial and you must be patient as securing top placement in the search engines can take months. Often times, people do not want to wait it out, so they decide to utilize the services of companies who promise to deliver results quickly. This is a huge mistake that can cost people thousands of dollars – which are always poorly spent. Any legitimate SEO company in Belfast will tell you that it takes time to rank naturally and is not something that can be accomplished over night.
While it takes time to get top organic SEO placement, it is well worth the wait as the websites on page one get the most clicks and therefore get the most return on their investment (ROI).
SEO in Northern Ireland the conclusion
There are a number of different factors that you need to take into the equation if you’re going to do SEO successfully. Becoming any SEO strategist requires you to have a vast array of different skills. You will need to target the correct keywords, ensure your website is fast, and be brave enough to attempt different strategies.
Please check out our SEO Belfast blog.