You don’t stand a tinker’s chance in hell of making conversions if your landing page copy is not on point. All too often people decide to embark on a DIY copywriting and this results in a poor ROI. So how can you solve this problem?
Simply put, by hiring a landing page writer.
In this blog post, I will touch on some of the key factors that you should take into consideration when hiring a landing page writer.
Hire a landing page copywriter who is skilled at researching
A top landing page copywriter won’t just land in and create copy at the drop of a hat. An elite-level landing page writer will embark on an intensive course of research. Researching will allow them to secure a solid grasp of your audience and market and to produce the best content possible.
All too often clients think that landing page writers will produce content at 100mph but if they make promises like this, you need to watch out because the content you’ll receive will in all likelihood be second rate.
A top landing page copywriter will produce content that is tailor-made to suit the needs of your audience. You don’t want any old scatter gunned approach; you want copy that can trigger your audience and make them reach into their wallets and take out their credit card and type in the numbers.
Hire a landing page writer who can elevate your brand
An elite-level landing page writer will craft content that will make your product or brand the hero. A landing page writer will know how to position your product so that it solves problems so it eases nasty pain points. This is how a landing page write will make your product the hero of the show.
A major problem that many companies have is they don’t know how to differentiate their products from those of their competitors. If you simply make your product feel wholesome and good compared to your competitors, you could be on to a winner. A landing page writer should be able to portray your brand in a cleaner, more informative, and more wholesome way than your competitors.
A top landing page writer will always have the CTA button in the back of their mind
Every word that a landing page writer crafts should have the end goal in mind. The visitor clicking on the call to action. If you want to hire a landing page writer, hire a writer who knows how to herd visitors onto your CTA like a Sheep farmer knows how to herd sheep into a pen. The fact is, every word and every piece of UX that you’ve inserted into your website should have this end goal in mind.
A landing page writer who isn’t skilled at SEO is like a Tank without a gun
You should hire a landing page copywriter who is skilled at SEO. Just because you want your landing page content to be fresh and vibrant this does not mean that you should miss the opportunity to inject the content with SEO.
A top landing page will be skilled in not only crafting interesting and informative content they will be skilled in ensuring that Google falls in love with this content.
The best landing page writers will understand psychology
The best landing page writers will be skilled in a vast array of areas, but one of the key areas will be psychology. Every word that a landing page writer crafts into their content should be carefully chosen so that it increases the chances of users falling into your conversion nets. The best landing page writers will choose each word like an artisan carving and sculpting a masterpiece.