The old dusty image of financial copywriting being something akin to a room covered with inches of dust need not be the case. Superior financial copywriting will spruce up the room by wiping away the dust and allowing gorgeous oak furniture to sparkle back into life.
The best financial copywriting will light a cozy fire in the room and will pour you a glass of the finest brandy money can offer and will allow you to put your feet up and savor all of the finer things in life.
What I’m trying to get at is: The best financial copywriting should be informative and should have the ability to inspire readers. You want to stir your reader’s souls and you’ll want to stir their wallets.
When it comes to financial copywriting the conundrum you must solve is: how you can engage and entertain your readers whilst at the same time adhering to certain stylistic guidelines? You don’t want to reinvent the wheel but at the same time, you don’t want to be using a wheel that was invented in 1650.
Modern financial copywriting needs to have a spark, but at the same thing, it needs to acknowledge that financial copywriting is a serious business. Money is a serious business.
In this blog post, I will touch on some of the key issues that you’ll need to consider when you embark on financial copywriting.
Financial copywriting must convert into sales and leads
First on foremost, the financial copywriting that you create must generate traffic and conversions. In the modern world of digital marketing if your financial copywriting is not getting new clients you may as well forget about it. Not only should your financial copywriting be targeting clients it also should be targeting Google and how you can get Google to rank your content ahead of the oppositions
For example, it has been proven that changing the website copy ( zero website design changes) can lead to over a 500% increase in your conversions.
The best financial copywriting services will be skilled in weaving in SEO keywords, whilst at the same time maintaining the integrity of the financial copywriting. What you don’t want is copywriting that is robotic and is exclusively focussed on targeting Google. This type of copy will be too tech-orientated and will fail to deliver reader satisfaction.
The best financial copywriting services will factor all of these strategies into the equation and will strive to produce copy that will hit the elusive sweet spot between satisfying Google and satisfying readers. The key to attaining this sweet spot is to understand your audience and understand Google.
Financial copywriting should utilize social proof and should not be afraid to be promotional
When it comes to financial copywriting you shouldn’t afraid to promote your brand. If you create content that speaks about your business or particular niche in glowing terms the chances of this content converting into sales will be greatly increased.
If you have worked with some renowned companies you should mention this. There is a thing called social proof and social proof proves that you’re a company or brand that can be trusted.
Basically what social proof means is that if people see someone or some brand doing something they will be far more likely to commit the same act themselves. We as a species are tribe animals and we look towards other members of the tribe to tell us what is and what isn’t acceptable, and so if we see lots of people partaking in a certain act we will be more inclined to partake in this act ourselves.
Social proof is further strengthened if we see someone or a company with status doing something this will further increase the chances of others following the lead. Basically what I’m getting at is: If you have connections to the big dogs don’t be afraid to let people know about this.
If you hire a financial copywriting company this allows you to focus on your strengths
If you decide to hire a business copywriting company this will allow you to focus on what you excel at.
Why should you divert your energies into DIY business copywriting when you might not even know what you’re really at? Of course, you’ll know the finance industry like the back of your hand but will you know how to craft a post that Google will like? Will you be skilled in incorporating the latest SEO strategies to drive traffic and increase sales? If not, then you should think about hiring the services of a business copywriting company.
Also, if you decide to embark on DIY copywriting will this divert your energies from aspects of your company that will need your care and attention? When you factor in the cost benefits of DIY copywriting you might soon discover that creating your own content is going to cost you way more than what you might gain.
Why? Because you won’t know to craft content that will work for Google and when you couple this with the time that you’re losing crafting second-rate material, you’ll soon find that you’ll be on to a loser.
This is why it’s going to be vitally important that If you want to take your finance company to the next level you hire a business copywriting company.
A final word on financial copywriting
Getting financial copywriting right can sometimes be tricky, but if you do get it right it can lead to spectacular success. Superior financial copywriting can lead to more sales, traffic, and conversions.
In order to hit the sweet spot with copywriting sometimes, you need to test and explore what tactics are working and what tactics aren’t.
The beauty about working in digital marketing is that there is going to be no place to hide. The statistics will tell you what strategies are having an effect and what aren’t. Once you have worked out how best to manipulate Google, you can then embark on implementing a long term marketing plan that will maximize your traffic and conversions.