Not having a UX writer on your team is a bit like a man trying to impregnate his wife when his two balls are cut off. It won’t work. Your website will fire blanks. A potential client will wander off and will get serviced elsewhere. You don’t want this!
So what qualities should you look for in a UX writer?
First, let’s take a deeper look at what is UX writing?
What actually is UX writing?
UX writing is the art of honing and crafting text that appears in the interface of digital platforms. Some of these platforms include websites, apps, mobile phones, etc. Whilst UX writing might appear to be very similar to traditional copywriting, there is a big difference.
UX writing differs greatly from traditional copywriting because the main aim of UX writing is to guide users through the interface of digital platforms in a clear and concise manner.
A key skill that UX writers need to come equipped with is the ability to communicate messages in a simple and persuasive manner. Every line that a UX writer creates must have an end purpose and must be able to guide users through a digital platform.
Why has UX writing become so important?
The reason why UX writing has become so important is because as apps and websites get increasingly more complex this complexity needs to be augmented by clear UX writing that helps guide users in their digital experience. A UX writer should ensure that users are on the receiving of the most natural and fluid experience possible.
Whilst websites may be becoming more complex this complexity needs to be counteracted by simple and easy to understand UX writing. Over this last number of years digital marketers and businesses have started to realise that UX writing is as vital to a website as any web designer or programmer.
At the end of the day, there is not much point in having a slick looking website that has atrocious writing that nobody understands. This will lead to your website losing leads and conversions, and ultimately, will result in you being hit in your pocket.
So what does a UX writer actually do?
UX writers craft copy throughout the digital product, this includes text on buttons, error messages, scroll down menus, and loads more. This text is usually referred to as microcopy. In one sense, UX writers are tasked with delivering the message of a product from the inside out.
In order to do this effectively, UX writers must have excellent research skills as this will allow them to understand potential users need and interests. Whilst traditionally, new products would come with a manual in the modern digital age todays manuals are written right into the website or the app itself. This makes it the UX writers job to guide the user through their digital experience in as seamless a manner as possible.
Is there anything else a UX writer does?
Its important to take note that UX writers don’t focus all of their energies in creating microcopy.
UX writers also help to create the brand voice and product voice which ensures that users can understand the message that the brand is trying to get across.
Another important component of a UX writers job is to oversee all of the junior writers and digital marketers to ensure that their messages are on point with the brand.
One of the principal goals that any UX writer will try to accomplish is clarity of message. A UX writer will want his message to be clear, crisp and concise. In many ways, in the world of product design, hiring your first UX writer is like using your first mobile phone, you never had an idea how much you needed one until you started using it. Once you hire a UX writer, like when you used your first mobile phone, there will be no turning back.
The role of UX writers in the modern world
Many people are surprised that a job like a UX writer exists and in one sense this surprise is understandable because many people believe that the a content writer or copywriter can create every piece of content in the book. Not so. A UX writer will come equipped with a unique set of skills that will have the ability to take your company to the next level.
Another thing that companys need to take into the equation is that UX writing is an emerging discipline that still hasn’t reached its zenith when it comes to what it actually means to be a UX writer. The skills that are required are constantly evolving and in the coming years you can expect the discipline of UX writing to grow exponentially.
But in spite of UX writing being an emerging discipline many of the big companies out there, such as Google, Facebook, Booking, Wix, etc are all utilising the services of a UX writer. It goes without saying that these companies are thriving and if you don’t take a leaf out of their books, you could well be falling behind the game.
For example, Booking.com has a UX writer for every 5 or 6 web designers they have on their team. Booking.com is thriving because of this strategy, whereas some other companies are struggling because they’re not investing enough in a proper UX writing strategy. The simple fact is, UX writers enhance products and the overall digital experience.
A UX writer must be a team player
A vital issue that you must factor into the equation when hiring any potential UX writer is whether they’re a team player or not. If you hire a UX writer they will be continually working as part of a larger team, and so, they must demonstrate that they have a mindset that can thrive and flourish amidst a team group. A UX writer must not only have great writing skills they must also value collaboration over ego.
The Indispensable Role of a UX Writer in Today’s Digital Landscape
As digital experiences continue to evolve, one key player in shaping these experiences is the UX writer. A UX writer crafts the microcopy that guides users through interfaces and ensures a smooth user experience.
Whether it’s the succinct yet instructive text on a button or an intuitive error message, the work of a UX writer plays an essential role in enhancing user satisfaction and driving engagement.
UX Writer Jobs and Description
UX writer jobs require a unique blend of skills, with roles ranging from creating and implementing a cohesive brand voice, writing clear and concise copy, to collaborating with UX designers, product managers, and researchers.
Given the critical nature of their role, a UX writer job description often includes responsibilities like crafting user interface text, developing content strategies, writing and testing microcopy, and ensuring brand consistency across all digital touchpoints.
UX Writer Skills: What it Takes
To excel in their role, a UX writer must possess several core skills. They need excellent writing and editing skills, of course, but a deep understanding of user psychology, design principles, and the ability to collaborate effectively with various stakeholders are also crucial.
An empathetic approach to writing, the ability to distill complex concepts into simple language, and the knack for making critical, data-driven decisions can also set a UX writer apart.
UX Writer vs Copywriter: The Difference
While both roles involve writing, a UX writer and a copywriter serve different functions. A copywriter focuses on writing compelling content to promote a brand or a product, persuading users to take a specific action.
On the other hand, a UX writer focuses on crafting intuitive and meaningful text that guides users within a product, thereby enhancing the user experience. The goal of a UX writer is to create a seamless and intuitive journey for the user, improving overall user satisfaction.
Becoming a UX Writer: Course, Certification, and Degree
For those interested in this rewarding field, various paths can lead to becoming a UX writer. Numerous reputable institutions and online platforms offer UX writer courses that provide a solid foundation in UX principles, content strategy, and writing for digital interfaces.
Earning a UX writer certification from a recognized program can also boost your credibility and job prospects. And while having a degree in a related field like communications, English, or design can be beneficial, many UX writers come from diverse educational backgrounds. What matters most are your understanding of UX principles, your writing skills, and your ability to empathize with and advocate for the user.
UX Writer Salary: What to Expect
Like any job, a UX writer salary can vary based on factors like location, level of experience, and the size of the company. However, due to the high demand for this skill, UX writing is generally a well-compensated field. As of 2023, a UX writer in the US can expect to earn an average salary ranging from $75,000 to $120,000 annually.
In the digital world, where user experience is paramount, the role of a UX writer has never been more critical. Their unique blend of skills enhances user interfaces, ensuring that users find digital interactions smooth, intuitive, and enjoyable. Whether you’re considering hiring a UX writer or are looking to become one, understanding the key aspects of this role can help you navigate the exciting field of UX writing.
The Growing Demand for UX Writers
As businesses recognize the significant impact of user experience on their success, the demand for skilled UX writers is on the rise. Businesses are actively seeking professionals who can effectively blend words with design to create a seamless, user-friendly experience. In this digital era where the user experience has a direct impact on customer retention and satisfaction, the role of a UX writer becomes even more vital.
The Versatility of a UX Writer
The role of a UX writer isn’t confined to a single industry or domain. From tech giants to budding startups, e-commerce platforms to digital agencies, a UX writer finds their skills in high demand across varied sectors. Wherever there is a user interface, there’s a potential job for a UX writer.
Is a Career as a UX Writer Right for You?
If you have a way with words, an empathetic mindset, and a passion for user-centered design, a career as a UX writer could be a rewarding choice for you. This role is perfect for those who enjoy problem-solving, appreciate the nuances of language, and are driven to improve the user experience. It’s a challenging yet fulfilling role that combines creativity with a user-first mindset.
Standing Out in the Field of UX Writing
As the field of UX writing continues to grow, standing out among other talented professionals can be a challenge. To differentiate yourself, consider focusing on developing advanced skills such as SEO proficiency, information architecture, localization, and data-driven decision making. These additional skills will not only make you a more versatile UX writer but also open the doors for more job opportunities and higher pay.
The Future of UX Writing
The future of UX writing is bright, with more businesses understanding the importance of user-centric design and effective microcopy. As artificial intelligence and voice-activated interfaces become more prevalent, the need for UX writers who can adapt to these new technologies will grow. The focus on creating personalized and intuitive user experiences is here to stay, making UX writing a lucrative and promising career path.
In the digital landscape, the UX writer plays a pivotal role in shaping user experiences. With an effective blend of writing skills, empathy, and a strong understanding of user needs, a UX writer serves as the voice of a product or service. This unique blend of skills and the growing recognition of the importance of user experience design is what makes a career in UX writing a promising and rewarding choice.
Need to hire a UX writer? The conclusion
Getting a UX writer to join your business is a vital part of any modern digital marketing strategy. If want your products to be understood you should hire a UX writer. If you don’t use the skills of a UX writer you are not only missing a huge trick, you are setting your website or app up for failure.