Not only will they write compelling content that draws readers in, but they’ll also take into account your brand identity and target audience to create an engaging experience that sells your product or service.
So this brings us to the big question:
Why hire a copywriter?
- Google ranking improvement
- Better click-through rates (CTRs) and conversions (CTAs)
A better user experience (UX) A more compelling and persuasive website An overall better brand image But what does a copywriter actually do?
They write the copy for your website.
This includes the homepage, product descriptions and promotional material. They’re also responsible for making sure that all of your content is engaging and well-written. A good copywriter will take the time to understand your business, its goals and how you want people to perceive it before writing anything at all.
How can you find a copywriter for your business?
Use a freelance marketplace. There are plenty of marketplaces out there that connect clients with freelancers, so you can find professional copywriters who are well-versed in what they do.
Ask for recommendations from colleagues. If you know other business owners who have worked with copywriters before, ask them for suggestions and feedback on their experiences with different writers.
Find a copywriter on social media. There may be writers who post about their services online or interact regularly on social media platforms—you could reach out to them directly by following their accounts or commenting on their posts (and then following up with an email).
Look for copywriters who specialize in your industry. If you’re working in the travel industry, search for people who specialize in travel writing; if you sell products online, look for someone experienced with ecommerce content; and so on! You can also use LinkedIn to find specialized candidates if needed (but note that this platform isn’t necessarily going to be as active as Facebook).
Should you hire a copywriter or outsource to a marketing agency?
While it’s true that copywriters are an invaluable resource for small businesses, large companies should outsource their marketing to a professional agency. Because of the high costs associated with hiring a full-time copywriter, most large companies opt to hire an agency to handle this task instead. If you’re just starting out and don’t have the budget for either option, there are other ways you can get help with your content marketing efforts.
You can find freelance copywriters through online platforms such as Upwork or Fiverr. But beware, some of these writers are atrocious, you’d nearly be better off hiring a monkey from a Zoo to create the content for you.
This method is cost effective because you don’t have to pay employee benefits like health insurance and paid time off. However, there may be consequences if things go wrong: many businesses find themselves liable when something goes wrong on these types of projects due lack of communication between parties involved (e.g., if one party doesn’t deliver as promised).
Another option is hiring someone directly through an agency like contentwriterland which has decades’ worth experience creating digital advertising campaigns that drive results while remaining affordable enough so small businesses can afford them (without breaking their budgets).
Hire a copywriter online? The options
You have many different options when it comes to hiring freelance copywriters or marketing agencies.
You can hire a freelance copywriter. This is the cheapest option, but also the most time consuming and difficult to manage. The person you hire will be your one point of contact throughout the process of writing your content, meaning that you’ll need to talk through all of your ideas with them before they even begin writing anything for you. This can lead to issues if there are any delays in communication (which there often are), as well as missed deadlines due to miscommunication between your team members and their writers at times.
You can outsource to a marketing agency: instead of hiring a freelancer directly from Upwork/Freelancer etc., which means that they would handle all aspects related to this part of their business except actually writing content themselves! Of course this adds additional costs into account such as travel expenses for meetings etc., but overall it’s usually worth considering if time isn’t really an issue right now because then again it will probably end up being cheaper than trying out several different outsources over time since most people don’t want do this job full-time anyway 🙂
Hire copywriter online, the Conclusion
In the end, it’s important to remember that hiring a copywriter or marketing agency is not always the best option for every business.
You should consider your needs and goals before making a decision about whether or not one of these options is right for you. If you’re looking for someone who can help with content creation, we recommend reaching out to us here at contentwriterireland!
We specialize in providing freelance services that range from blog posts and social media messages to email newsletters and sales pages.