Stylistic elements are the first things your audience will notice about your writing, so it’s important to make sure that they convey the right message. Fortunately, it’s not hard to add personality and voice to your work. In fact, the tips below can help you do just that—and give you a more natural conversational tone too.
How to be more approachable
To be more approachable, try these simple language tips:
- Use short sentences. Short sentences are easier to understand and make your writing more conversational. They also create white space, which allows readers to focus on the most important points you’re making rather than being distracted by a cluttered page.
- Use personal pronouns and contractions. Using first-person pronouns like “I” and “we” makes your writing feel more natural because it reflects how people talk in real life. Using contractions like “it’s” instead of “it is” makes your text sound less formal but still professional—a perfect balance for a business blog!
- Avoid industry jargon and acronyms (unless they’re familiar to all readers of your blog). Is it really necessary for everyone in the world who reads about UX design to know what UX stands for? If not, then don’t use it! Also avoid buzzwords such as “amazing” or “awesome” because these terms are overused online; instead try describing something as “cool,” which sounds less clichéd yet still conveys enthusiasm about whatever topic you’re talking about!
- Avoid passive voice unless absolutely necessary (e.g., when writing technical instructions). Writing in passive voice can make sentences longer since we need an extra verb phrase (“is being done”) before describing what we want someone else do with our instructions; this turns what should be simple directions into confusing paragraphs which may confuse even experienced users trying out new software packages…
How to be more natural
Here are some examples:
- I think that you should buy my product.
- You need to use this word in your article today, because we all have feelings and feelings are important!
- Other people have told me that they love the way I write, but it’s still hard for me to believe them sometimes because my mom doesn’t say anything nice about my writing at all! I guess that makes sense though since she’s not a writer or anything (but she is an accountant).
How to be more personal
You’re in charge of your brand, so write with personality. The best way to do that is by using personal pronouns such as “I” and “we.” If you’re an introvert, then you’ll definitely want to use these. They make your writing more conversational and less formal. You can also use your own experiences, instead of just giving general advice or saying what everyone else says. In addition, be specific when you talk about others (instead of using generic terms like “the reader”), and give examples of situations where they might have applied what they learned from a previous blog post. Finally—and this goes without saying—don’t forget anecdotes!
How to be more confident
- Be confident in your writing.
- Don’t be afraid to make mistakes.
- Don’t be afraid to use big words.
- Don’t be afraid to use humor, sarcasm and slang. The more distinct your voice is, the more you’ll stand out from the crowd!
How to be more credible
- Use the word “I.”
- Be specific.
- Use examples.
- Avoid jargon, especially if it sounds like business speak or academic language.
- Stay away from contractions (don’t use they’re and whatnot).
Simple language tweaks can go a long way
- Be more approachable
- Be more natural
- Be more personal
- Be more confident and credible
Conclusion
Writing is one of the most powerful tools in your marketing arsenal. It can establish trust, build credibility, and help you connect with potential customers on a personal level. But what if you’re not a great writer? Or maybe even just starting out and looking for some tips to improve your writing skills? Don’t worry—we’ve got you covered! In this post, we looked at five different ways to make your writing more natural, approachable and personal by using simpler language and shorter sentences.