Looking to choose a copywriter? Well, don’t choose a copywriter whose native language is tutu from Nigeria! Don’t choose a copywriter who uses a computer bot to write all the content for them, sits back on their ass, gets a blowjob, and then bills you a nice hefty invoice.
Most people are looking for a copywriter to help improve the quality of their content. They’re not alone. More and more businesses are hiring freelance writers to create their website copy or other marketing materials because it’s become clear that having great content is one of the most important factors in online success.
However, finding the right copywriter can be difficult if you don’t know what to look for or where to look. I’ve had hundreds of clients over my 25 years as a professional writer and am happy to share some information here about what makes me such an effective freelancer.
Do you need a copywriter?
If you find yourself saying “yes” to any of the following questions, it’s a good idea to hire a copywriter.
*Do you want more people to buy from your website?
*Do you want your customers to spend more money with each purchase?
*Are your salespeople struggling with how to sell products and services online?
What else should you consider when choosing a copywriter?
Before you begin searching for copywriters, you should ask yourself a few questions:
*What type of content do I need? Do I want blog articles, sales pages or something else?
*How much content do I need? Is it just one blog post or a series of web pages?
*What is my deadline? If your deadline is tight and there’s no room for error then you’ll want to make sure that your copywriter knows what he/she’s doing and does so quickly. On the other hand, if time isn’t an issue (or if the project has been on hold for a while) then this isn’t as important.
*How many revisions will be required? Some copywriters will send their work back immediately until it’s perfect — others won’t even bother unless specifically requested by the client. Ask them beforehand how many revisions they’ll allow before they consider the job done. Also make sure they don’t charge extra fees beyond their original quote when making changes after the initial draft has been sent off!
What is the cost of hiring a copywriter?
It’s worth noting that the cost of hiring a professional copywriter will depend on several factors, including the size and complexity of your project. A good copywriter will generally charge between $50 and $200 per hour. If you’re unsure as to what kind of rate you should expect, it’s best to ask around with other business owners in your industry who have used copywriters before; they’ll be able to give you an idea as to how much they paid for their work.
As a rule of thumb: if the writer is asking too little money, chances are that they aren’t very good at what they do (or maybe even a scam artist). If they’re asking too much money, well…that could just mean that their services are worth every penny!
What types of copywriters are there?
Copywriters are divided into two categories: freelance and agency.
Freelance copywriters are self-employed, work from home and charge by the hour or project. They’re great if you want a writer who will be committed to your product and brand on a long-term basis, but they may not have as much experience or knowledge of your industry as an agency copywriter would.
Agency copywriters are employed by advertising companies that specialize in marketing communications like television commercials or online ads, but they can also write web content for businesses. They’ll probably have more experience than freelance copywriters because they’ve worked on similar projects before (or at least had them explained to them). However, agencies will often ask for a higher rate than freelancers because the company has overhead costs like rent, utilities and staff benefits to pay for as well as service fees charged by freelancers who work with multiple clients at once (more on those later).
How long does it take to hire a copywriter?
It depends on the writer, the project and the client.
There are a lot of factors that can affect how long it takes to hire a copywriter. The best way to find out is to ask your prospective copywriter how long they think it will take them to complete the task.
It’s important that you select someone who has experience with similar projects so that they can give you an accurate estimate on how long their work will take them (and thus when you can expect your content completed).
Why hire a copywriter if I can write my own content?
When you hire a copywriter, you can be sure of the following:
*A professional writer will have the expertise and experience to make your content shine. He or she will also be familiar with all kinds of formats, from blogs to press releases, and know how best to work within them. It’s unlikely that you will have this kind of experience on your own—especially if it’s your first time writing for your business. An expert copywriter will give your business an edge over competitors who don’t invest in marketing materials!
*Your website visitors want their questions answered quickly and directly—but if it takes too long for them to find what they’re looking for (or worse yet—if they get lost!), then they’ll leave without giving up any information about themselves at all! By hiring a talented writer who understands how people interact with content online, they’ll spend less time searching around aimlessly through your site’s pages; instead they’ll get right down into what matters most: learning more about whatever products or services they were interested in when arriving here in the first place!
Why should I hire a professional freelance writer for my business rather than an agency or internal person?
- You can hire a freelance writer on an hourly basis.
- Freelance writers are more flexible than agencies and internal employees.
- Freelance writers are cheaper than agencies and internal employees.
- Freelance writers are more experienced than internal employees, especially if you work with a professional who has been in the industry for at least 5 years.
What does it take to find the best freelance writer for my project?
To find the best freelance writer for your project, you need to make sure they are a good fit for your business. You should be looking for someone who is skilled and experienced in the industry you work in, as well as having the right skills and experience for your project.
To help you narrow down your search, ask them about their writing process and how they work. Do they use different tools or techniques? How do they collaborate with clients? This will help you understand how their style may match up with your brand’s needs
How to choose a copywriter?
If you’re on the fence about whether hiring a professional, experienced content writer is the right choice for your company, here’s some quick information that may help make up your mind.
*You get someone who knows how to write in your voice and style. A professional copywriter will understand what makes your company unique and have the ability to capture that voice in their writing. They’ll also know how to tell stories in a way that engages readers.
*You save valuable time. When you hire a professional copywriter, they can do all of the research necessary so that when they start writing content for you it comes out as effective as possible—and fast!
*You save money on production costs related to creating original content (like photos or video). Since all of our writers are based locally, we have no travel or equipment costs associated with sending them out into the field (we work from home offices like yours!).
We hope this post has given you a clearer sense of what it means to work with a copywriter, and why it may be the best choice for your business. If you’re still unsure about whether hiring a professional writer is right for you, consider these questions. Do I have time to write my own content?
Is my writing good enough? Do I have enough resources (money, access) to hire an internal writer? If so, then congratulations! You’ve made an excellent decision by choosing a freelance writer instead of an agency or internal person.