So, you’re running an online business. You have a brilliant product or service that people love Your branding and packaging is spot on You’ve got a slick, professional looking website And, you’re showing up on the 1st page of Googles search engine results page (SERPs). Fantastic! But for some reason, the cash and business enquiries aren’t flowing in. Or does it? The reason why […]
4 Ways To Write a Knockout Sales Flyer or Sales Leaflet
It’s a given that in today’s competitive business world you need to aggressively market your services and products. How can you do this effectively? One method, the tried and tested ‘sales flyer,’ is still an excellent means of reaching a large target audience and a good way to introduce a price reduction or an existing special offer. The […]
Newsletters That Beg To Be Read!
You’ve spent time writing your latest newsletter and you’ve now emailed it to your list of subscribers. You’re disappointed to discover that your ‘open’ rate is very, very low. For every 600 subscribers, only 9 have opened it (and may or may not have read it!). Even fewer have then visited your website. It doesn’t seem like newsletters are working […]
Advice on Choosing A Copywriter? The Top Skills A Copywriter Needs?
Okay, so your company needs a well-written brochure, a short press release or some fresh website content. Well, the smartest decision you can make is to hire a professional copywriter. Why? Simple. Because the words of your message are more important than glossy images and graphics… so don’t skimp on your copywriting budget. Now, you may think you know your […]
Top 7 Copywriting Tips for 2021| How SEO Copywriting has evolved?
In the last few years, SEO copywriting services have changed dramatically. Traditionally, SEO copywriting focused on targeting specific keyword phrases repeated a number of times throughout a website. Research now shows that around 85% of the factors that determine web page rankings are based on things that happen ‘off’ the page. In this blog post I will touch on some […]
How Often Should Businesses Blogs? 2021 Blogging Tips?
Last week I talked about blogging and the importance of regularly updating your blog content, but how often counts as “regularly” and can you blog too often? As a minimum you should really be posting new content once a week and if you really think you’ve got enough to say you can post every day. However, there are […]
Top 5 Reasons You Should Blog in 2022?
Although content marketers might argue about how frequently you should post on your blog there’s no disagreement that you should post regularly. If you feel like you have enough high quality content to post daily, go for it. However, the majority of us, and I include myself in this, would be better posting 2-3 times per week. The absolute […]
What exactly is a Copywriter in 2022?
Not having a copywriter on your team is like a man trying to conceive with a woman through sexual intercourse when he has his two balls cut off! It’s not going to work! If you want your business to succeed, if you want to put the ball into the net, you’re going to need a copywriter! So what exactly […]
COPYWRITING SECRETS – SOME TIPS ON WINNING MARKETING AWARDS
It’s awards season in the marketing industry again. Is this a moment to cheer? Not really. Most marketers are pulling their hair out putting their entries together. Save the cheers for if and when you win. To help you through this tough time, here are a few tips on how to write an award entry that wins awards. It’s […]
9 Reasons Your Business Needs a Professional Copywriter
Consistently writing and publishing great content for your website – whether that’s onsite blogs, guest posts or improving landing page copy – is absolutely crucial to your success online. A professional copywriter can help you achieve this success. But, why is that? What is a professional copywriter and what can they achieve? Well, let us throw these […]