Category: Uncategorized

You’ve spent time writing your latest newsletter and you’ve now emailed it to your list of subscribers. You’re disappointed to discover that your ‘open’ rate is very, very low. For every 600 subscribers, only 9 have opened it (and may or may not have read it!). Even fewer have then visited your website. It doesn’t seem like newsletters are working […]

Okay, so your company needs a well-written brochure, a short press release or some fresh website content. Well, the smartest decision you can make is to hire a professional copywriter. Why? Simple. Because the words of your message are more important than glossy images and graphics… so don’t skimp on your copywriting budget.   Now, you may think you know your […]

In the last few years, SEO copywriting services have changed dramatically. Traditionally, SEO copywriting focused on targeting specific keyword phrases repeated a number of times throughout a website. Research now shows that around 85% of the factors that determine web page rankings are based on things that happen ‘off’ the page. In this blog post I will touch on some […]

Last week I talked about blogging and the importance of regularly updating your blog content, but how often counts as “regularly” and can you blog too often?   As a minimum you should really be posting new content once a week and if you really think you’ve got enough to say you can post every day.   However, there are […]

Although content marketers might argue about how frequently you should post on your blog there’s no disagreement that you should post regularly. If you feel like you have enough high quality content to post daily, go for it.   However, the majority of us, and I include myself in this, would be better posting 2-3 times per week. The absolute […]

You’d be amazed how many people don’t know what a copywriter does, but our work is all around you. I even had one person email me asking for advice on how to make sure his new R&B album was covered by copyright!   Now, as much as I like R&B it hasn’t actually got anything to do with my job. […]

It’s awards season in the marketing industry again. Is this a moment to cheer? Not really. Most marketers are pulling their hair out putting their entries together. Save the cheers for if and when you win.   To help you through this tough time, here are a few tips on how to write an award entry that wins awards. It’s […]

  Consistently writing and publishing great content for your website – whether that’s onsite blogs, guest posts or improving landing page copy – is absolutely crucial to your success online.   But, why is that?   Well, let us throw these stats at you from Databox and Demand Metric:   47% of buyers view at least 3-5 pieces of content before contacting a […]

Marketing doesn’t always have to cost a fortune. Most companies I have worked for as a professional Marketing person, didn’t have a massive budget to invest. I’ve therefore learnt how to market things on a shoestring..   Considering most Holistic Practitioners don’t have a big budget either, I thought I’ll show you simple and free ways to let people know about […]

Creating images is so important in social media. It’s proven that visual content performs a lot better than text. It turns out that an image is worth more than a thousand words.Let’s face it..our attention spans are not great and we love visuals.   Here’s the good news. You don’t have to hire a designer to create your social media […]