It’s a universally recognized fact that social media is like the toilet bin of the internet. Everywhere you look, there is the foul-smelling odor of excrement. Posers, bluffers, and attention seekers are all over the place! Like, come on, who wants to know what Joe Bloggs has just eaten for dinner?!   But the

  When websites where first uploaded, the concept of Search Engine Optimisation barely existed. It was important to see if you could get your URL listed by Open Directory and the Yahoo directory, and this was done by doing an oh-so-humble submission together with a brief description of your website’s contents (any attempt at marketing

  Like most freelance copywriters my working life is one of feast and famine. Sometimes the phone and inbox are working overtime with enquiries – other times there might as well be tumbleweed blowing through the office.   However, one of the pleasures of being freelance as opposed to employed is that you only have

Social Media seems to be the first choice for most small business owners. However, here is why a business blog can be much more effective as a method to reach and engage your targeted audience.   Yes, blogging is time consuming just like any social media activity and often small business owners face a dilemma:

  If you find yourself constantly bleeding money trying to acquire that valuable traffic, or are nervously checking your Analytics tools, looking at the traffic sources and visitor behavioural patterns, this article is for you.   At the end of the day what you are looking for is increased revenue, ad there is more than

There is no surprise why WordPress has become the most popular website platform to boost your search rankings. It is ridiculously simple content management system to install and use!   However, just installing a WordPress site will not perform miracles for your search rankings. When it comes to optimising your WordPress SEO, all it takes

  The best SEO website copywriting should attempt to sell products by invoking a feeling that your product is high in demand. Some companies may offer only a limited amount of a new product and then give these limited additions to certain stores. Because the offer is only for a limited number, people will want

  When implementing a top class digital marketing plan many companies overlook one key area. Copywriting.   Many companies create a custom made website that costs them thousands of euro but then neglect the key area of copywriting. The fact is, in the modern era, content is king if you’re not producing content that blows