Web copywriting best practices starts here Content is still the king on the web and always will be. In spite of the rapid proliferation of visual content because of lower attention span of the mobile audience, text content still rules the way. But obviously, the richer and better accessibility and mobile web made the situation more demanding for […]
Why PR is vital for your small business SEO
Oh, I remember the early days of the’internet (cue nostalgic music). Life was easy. You could simply add a links page to your website, swap links with a few businesses in the same industry and bingo – Google instantly boosted you up the rankings. OK – it was probably never quite that straightforward. But SEO in 2004, when I […]
Local SEO – 10 Top Tips for making the most of Google maps
Getting a good position on map searches can be incredibly effective for small businesses who operate in a limited geographical area. Firstly, if the map is shown then it’s usually at the top of the page and is nice and prominent. Higher than the straight organic search listings. Secondly, more and more people are searching using the phrase […]
7 Essential habits for business blogging
Great business blogging is a bit like a lighthouse out in the dark ocean that will guide ships into safe harbor, or in your case, right into your conversion nets! You want your business blogging to entice people into your website and become loyal customers who will open their wallets time and time again. In this blog post, I’m going […]
Best SEO Ireland? Best SEO Dublin? Everything You Need to Know
Using the best SEO in Ireland is like backing a finely toned stallion in the grand national who is taking performance-enhancing drugs. You will win! Not using the best SEO in Ireland is like backing a three-legged Donkey in the same race. You will lose! The choice is yours!!! So how do you optimize your website so […]
Top 3 Business Blogging SEO Tips for 2022
Getting your keywords right is the first step in search optimisation for your website – and it’s the most important. After all, if you optimise your site for the wrong things, you might as well not have bothered. It can all sound techy, but really it’s common sense backed up by a couple of useful tools. Follow these […]
7 Business Blogging Styles to Avoid in 2022
When you’re writing a blog for your small business– you need to make it interesting for real people (not just Google!) Just be vigilant. You want to avoid these 7 mistakes. You won’t believe the last one! 1. The business blogging strategy that has a company acting like a street beggar Often found with eCommerce stores, a constant sales […]
Need SEO in Ireland? 2022 SEO Building Blocks to Increase Traffic
SEO can be quite the money-spinner! The basic premise of SEO is to optimize your website so that it ranks as high as possible. Once your website ranks well in search engines, it will receive organic traffic and potentially lots of cash. So why should seek organic SEO traffic rather than pay per click, and other […]
3 Ways to Keep Your Law Firm Afloat With SEO & Digital Marketing
A law firm that doesn’t have an SEO strategy is like entering into a court battle with only your jocks on! You will be laughed at in Court. With SEO you will be laughed at by the Google algorithms that will have your website ranking on some barren uninhabited Island. SEO and law firm digital marketing are fundamental to any […]
Tone of voice copywriting? Key tone of voice seo tips for 2022?
Making yourself stand out in a crowded market is tricky. I succeeded once at a political conference, by defecating in the middle of the floor when the Prime Minister was making his inaugural address. I then stuck the flag of a marketing company right into the turd. Security had frisked me for weapons on the way in, but little […]