Like most freelance copywriters my working life is one of feast and famine. Sometimes the phone and inbox are working overtime with enquiries – other times there might as well be tumbleweed blowing through the office.   However, one of the pleasures of being freelance as opposed to employed is that you only have to do the work you […]

Social Media seems to be the first choice for most small business owners. However, here is why a business blog can be much more effective as a method to reach and engage your targeted audience.   Yes, blogging is time consuming just like any social media activity and often small business owners face a dilemma: We are already on Facebook […]

  If you find yourself constantly bleeding money trying to acquire that valuable traffic, or are nervously checking your Analytics tools, looking at the traffic sources and visitor behavioural patterns, this article is for you.   At the end of the day what you are looking for is increased revenue, ad there is more than one way to achieve this.  […]

There is no surprise why WordPress has become the most popular website platform to boost your search rankings. It is ridiculously simple content management system to install and use!   However, just installing a WordPress site will not perform miracles for your search rankings. When it comes to optimising your WordPress SEO, all it takes is a bit of elbow […]

  The best SEO website copywriting should attempt to sell products by invoking a feeling that your product is high in demand. Some companies may offer only a limited amount of a new product and then give these limited additions to certain stores. Because the offer is only for a limited number, people will want them. The best copywriting and […]

  When implementing a top class digital marketing plan many companies overlook one key area. Copywriting.   Many companies create a custom made website that costs them thousands of euro but then neglect the key area of copywriting. The fact is, in the modern era, content is king if you’re not producing content that blows the opposition away like a […]

Hiring a digital copywriter could be just the impetus to increase your website traffic and conversion rates. So what skills should have a digital copywriter have? A digital copywriter or a marketing copywriter should come equipped with a vast array of skills such as SEO, writing, psychology, and digital marketing tactics.   Each of these skills will help the digital […]

Deciding to outsource your copywriting could be the lightening bolt that will spark your web copy into life. The fact is, top quality copywriting firms are akin to injecting your website and brand with life giving blood. Your website can go from being sluggish and unproductive to sparkling with energetic life and vitality!   So what skills should you be […]

When you work in the legal industry, finding enough time to implement a clear and effective marketing strategy can be very challenging. However, there are several very effective marketing techniques you can employ to increase your online profile.   One strategy you can be employ is to hire a legal digital marketing agency to complete all the marketing for you. […]