Copywriting is one of the most vital skills any company can possess, but it’s often an underrated skill. Whilst many brands focus on creating a website, employing a developer, and other marketing experts, many companies fail in a key area. Copywriting.   From the moment someone lands on your website they’re going to be reading your content and if this […]

You don’t stand a tinker’s chance in hell of making conversions if your landing page copy is not on point. All too often people decide to embark on a DIY copywriting and this results in a poor ROI. So how can you solve this problem?   Simply put, by hiring a landing page writer.   In this blog post, I […]

  You build a website and it looks like a finely decorated piece of art.   You’re all excited because an avalanche of traffic is going to roll in.   You’re all set for cash registers to ring.   But then something happens.   Zero traffic comes to the website.   Your webpage has transformed from a finely decorated piece […]

You paid a web developer to make a website and it looks like a sparkling red Ferrari.   People gape in awe at its magnificence.   But then something happens.   People laugh and snigger when they scrutinize the Ferrari.   The upholstery is shoddy, and it looks like something you’d purchase in a car boot sale. The steering wheel […]

A ship is sailing on a starry night.   The Captain spots a massive iceberg.   He shouts, “full steam ahead!”   The ship crashes into the iceberg and sinks to the bottom of the ocean.   In copywriting, you want to avoid big words like a ship should try to avoid icebergs.   Don’t sink your ship, your website or blog, […]

  A thirsty man is staggering along in the desert looking for water.   The man sees an Oasis of water shining and glistening in the distance.   He staggers up to the water, takes one look at it, and walks away in disgust.   Why did he walk away? Because the water looks pure poisonous.  He’d rather drink dirt. […]

  Your website is getting lots of traffic.   But people are avoiding purchasing, it’s almost like your products are infected with Ebola.   Solution?   A web copywriting company.   A web copywriting company will be skilled in weaving together words like a magician so these words increase your conversion rate. A web copywriting company will produce superior results […]

Your bank account is getting low.   You take a handgun out from your closet.   You see a solution.   You have a meeting scheduled with the bank Manager at 1 pm.   When you meet your bank manager, he sees you with the handgun, in spite of this, he warmly greets you. By the time 2 pm has […]

Your bank account is empty.   Solution?   You decide to sell a pet Giraffe to the Zoo.   You make brochures and print materials to help aid you in selling the Giraffe to said Zoo.   The Zoo is so impressed by the print materials they decide “I must have this Giraffe!”   This is what sales collateral is.  […]

  Great email copywriting will make the difference between you opening a suitcase full of solid gold and opening a suitcase full of dirty stinking socks.   How can you avoid the socks?   When it comes to email copywriting, DIY emails are the laundry basket of email marketing.   These types of emails are weak and ineffective.  They will lose […]