In the last few years, SEO copywriting services have changed dramatically. Traditionally, SEO copywriting focused on targeting specific keyword phrases repeated a number of times throughout a website. Research now shows that around 85% of the factors that determine web page rankings are based on things that happen ‘off’ the page.
In this blog post I will touch on some of the key tips that you should implement into your website.
Copywriting tips 2022
Compelling Content for Your Website
Modern SEO copywriting is all about crafting interesting and compelling content that encourages visitors to promote that content by sharing it, or linking to it. This, in turn, increases trust and authority and helps your site attain higher rankings for pages containing certain keywords.
That’s not to say that keyword research is not important, it still is, but search engine algorithms have moved forward. Search engines treat what visitors to a site think about the content and how they describe it in links as a very important indicator of the quality and relevance of such content.
With the ever-growing volume of blogs and social media platforms, more people than ever are able to comment on what’s relevant by bookmarking the content, linking to it, and also tweeting it.
Hire Professional Copywriting Services for Websites
It’s a good idea to hire a copywriter to provide professional SEO copywriting services and create effective SEO content for your website. The content written by a copywriter will appeal to visitors to your site, will include effective headlines that will set the tone and ensure that your articles are read, and will also include highly effective SEO keywords.
Headlines will normally be numbered – research shows that headlines that include numbers attract more visitors – people love lists as they promise something specific and suggest readability. The content will also incorporate subheadings as these make your articles easier to read and help guide readers through the content. In addition, subheadings describe your content to search engines.
So think carefully when planning content for your website and look to hire a copywriter to provide effective SEO copywriting services.
Updating your copywriting content
An experienced copywriter knows exactly how to structure your content to maximise its SEO potential.
*Remember to regularly update your content. SEO copywriting is not something that you can just do once, and then forget about. One of the best copywriting tips is to ensure that your website does not become stale and out of date. You have more chance of exposure if you keep on getting the high quality and relevant content out there, as search engines will notice it and human users are more likely to want to read and re-post your content. It all goes back to increasing your company’s exposure, rankings and therefore, its sales.
*The second of today’s copywriting tips is to ensure that your content is clear and concise. Although there is a lot of information that needs to be communicated through your web copy, it also needs to be written, structured and organised in such a way as to make sense online. Online users are much more inclined to scan pages to ensure that they contain relevant information rather than read pages word by word, as they might do a book.
The best copywriting should be tailor made for a target audience
*One of the best copywriting tips that we can give you is to remember to write for your target audience. It is important to have copy that is relevant, which is very much the biggest priority of both search engines and, in turn, the human user. You may be an expert on a certain subject, but you will still need to use simple language so that those who are not as knowledgeable as you are can still be drawn in and engaged.
* The second of our copywriting tips for today is to strike a balance between writing copy that is engaging and relevant for the human user, and that also results in high search engine result rankings. You particularly need to ensure that you don’t force yourself to have a certain number of keywords in a paragraph at all costs, as this often results in unreadable text that actually isn’t relevant enough to please a search engine either.
Copywriters should avoid delaying the story
*Avoid the ‘delayed drop’. Many writers often use this tactic as a way of teasing the reader and getting them excited before dropping in a killer, unexpected point. However, this may be effective in long articles, for magazines for example, but it does NOT work in copywriting. People are short of time and want the killer point straight way. Don’t make your readers work for it. This is one of the most vital copywriting tips.
*Remember ‘KISS’. KISS is one of the best copywriting tips that you are ever likely to receive. ‘Keep it Short and Simple’. There’s no point going round the houses with long and complex sentences in order to make a rather simple point. Your readers will get bored and migrate away from your dreary, complicated copy…
Using short sentences, being clear, and reviewing your copy
*It’s vitally important to review your copy, and to do it over and over again. If possible, you should review your copy six or seven times, if not even more.
*Try avoid being clever. Let’s face it, we’re all too busy to be bothering with clever stuff. If you’re copy can be understood by a half-wit with an attention span that lasts two minutes then you’re on to a winner!
*Using short sentences is probably one of the best copywriting tips you’ll ever be given. Don’t spend time constructing long complex sentences. Keep your sentences short as they read better and are easier to digest.
Knowing your audience, compelling header titles, and using humour
*One of the most important copywriting tips is that you MUST know your audience! You cannot write effective copy if you are not sure you are writing it for. Think about how old they are, what they do for a living and what they do in their spare time. The more you know about your readership, the more relevant and targeted your copy will be.
*Use a compelling title/headline – here’s another of those useful copywriting tips. This is what gets your copy read in the first place, and no matter how great your copy is, if your headline is boring, it will simply not be read.
*Throw in some humour – a little humour goes a long way. And light-hearted writing can help build a relationship between yourself and your reader.
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