The Internet is full of content, and it’s becoming increasingly difficult for websites to stand out from the crowd. This means that if you want your business to thrive online, it needs to be as visible as possible – which means having good SEO.
When it comes to achieving this goal, we have many options at our disposal. However, one of the most effective methods remains link acquisition.
The reason why links are so powerful is because they demonstrate trust: when someone visits your site and sees a link pointing back at them from another site or blog they know they can trust that information because someone else has vetted it before them!
Our first step is to identify the existing backlinks that point to your website.
Backlinks are the cornerstone of your SEO strategy. You need to know what backlinks you have and which ones are good quality, so that you can remove the bad ones and build more of the good ones.
The first step in our process is to identify all of the existing backlinks that point to your website. We do this using a combination of tools such as Majestic, Ahrefs, SEMrush and Moz Open Site Explorer (MOZ). These tools show us:
- How many links there are
- The quality score assigned by each search engine algorithm
- What anchor text was used when creating those links
- Where those links were placed on other websites
The Role of Backlinks in SEO for Dublin-based Businesses
The next step is to identify the quality of these links.
You want to make sure that you are getting links from reputable websites, so we look at the source of the link, whether it’s a text or image link, and what they have used as their anchor text. We also need to ensure that there is no keyword stuffing on these sites and that they are relevant to your business.
The Role of Backlinks in SEO for Dublin-based Businesses
We also research what potential links your competitors are using, and identify where opportunities may exist for your own website.
Link analysis is an important part of identifying the SEO strategies of your competitors. By comparing your own backlink profile to those of your competitors, you can identify gaps in their strategy that you can fill.
When we perform link analysis, we look at:
Where links are coming from. Are they coming from one type or a variety? How many do they have? Why were these sites chosen?
What types of sites are linking to them (i.e., authoritative or low-quality)? It’s important to differentiate between high-value and low-quality links when analyzing your backlink profile because it will indicate how well-positioned you are for search engine result pages (SERPs).
A good example would be if someone was looking at buying into the real estate market in Dublin and doing research on different properties available for sale on Google’s SERPs; if all their results showed only listings found on Craigslist—a source known for its low quality content—then this person may choose not even bother looking further because he/she feels like nothing worthwhile exists within his/her price range.
With our findings in hand, we can develop a robust link acquisition strategy.
- Identify the quality of your existing backlinks.
- Identify the quality of your competitors’ backlinks.
- Identify opportunities for link acquisition.
This can be done through a variety of tools, including Ahrefs, Open Site Explorer and Majestic (with its recently launched Link Intersect tool). The goal is to gain insights into where you currently rank in search results for specific keywords and phrases, as well as which links are bringing you the most traffic from Google’s SERPs.
With this information in hand, we can begin developing an effective strategy for acquiring new links that will complement your current efforts while avoiding spammy or low-quality tactics altogether.
After all this, you’ll receive a monthly report detailing all the link acquisition work that has been done on your behalf.
At the end of every month, you will receive a report detailing all the link acquisition work that has been done on your behalf. This makes it easy for you to track progress and see what results have been achieved.
The Role of Backlinks in SEO for Dublin-based Businesses
We can create suitable content for your site which will gain attention from the press and industry heavyweights, earning you high-value backlinks in the process.
You need to create content that is both valuable to your audience and relevant to the kinds of sites you want to be linking back to. This means using a variety of media including text, images, videos and social media posts.
Using the right tone of voice will help you engage your target audience more effectively by showing them how your business can help them solve their problems. Here at [company name] we’ve found that pictures speak louder than words so we always try and include some visual elements in our content wherever possible – but we also make sure not to overdo it because too much flashiness can detract from what’s important: communicating value.
Finally, don’t forget about promoting your content! Social media is an excellent way for businesses like yours who are trying something new for the first time (like writing blogs) get noticed among competitors who might have been doing this longer than they have been around themselves; so don’t hesitate when posting those links on sites like Twitter or Facebook!
Our modern link acquisition strategies focus on getting natural links from relevant sites in your niche.
A natural link is one that is given to your website through organic search. In other words, it’s not paid for.
Natural links are the ones that Google likes and they also have the highest value when it comes to ranking in Google. By getting a lot of these types of links, you can start to rank higher in search engine results pages (SERPs).
So what makes a link “natural?” Well, there are a few things that come into play here:
- Relevance – The more relevant a site is linked from yours, the better
- Authority – The more authoritative websites linking back to your site will help boost rankings as well
The Role of Backlinks in SEO for Dublin-based Businesses
A good link acquisition strategy does involve some careful planning and a lot of research, but there is huge potential for it to reap rewards for your Dublin based business.
Link acquisition is a complex process, and it’s not a quick fix. Link acquisition is not a short-term strategy; it is something that you need to plan for and nurture over time.
It’s also not an easy task to bring about, but if you develop a good link acquisition strategy, there should be little problem in getting backlinks for your Dublin based business.
Conclusion
The total number of links pointing to your website is only one part of the story. You also need to ensure that these are from high-quality sites, and that they have been obtained organically through content creation or guest posting. If done properly, this can be a powerful tool for boosting your SEO rankings in Dublin and beyond!
Check out our best SEO Dublin blog.