There is an endless amount of searches completed on search engines like Google, yahoo and bing every day. Clicking on an option from these searches is the difference between making big money and making peanuts.
So how can you make the big money?
Read on!
What is SEO & how can it help your business?
There are three very important parts of search engine optimisation, the content you have on your site, site architecture and access to these pages and links to your site from other sites. These are important because of the way that search engines work.
The most important advice you will get regarding SEO will be from an experienced SEO consultant that is known for generating results. Contentwriterireland is one of Dublin’s premier SEO experts and has been for the last 14 years, contact us now.
The most important factors for the best results
Many SEO agencies and experts will not agree on what factors are the most important in a search engine’s algorithm, and how important they are. It will always been down to opinion.
Certain elements that are solid consist of:
- Your site content
- Links to your site
- Your site coding (and meta tags)
- How your site is submitted (and crawler access)
- Links within your site
- Click though rate (this is often forgotten by many SEOs)
- What your competitors are doing (this is often forgotten by many SEOs)
The best approach to search engine optimisation
Initially, there will be an assessment where the SEO consultant can view your site. They will consider all the factors above and many more that are less important to ensure top placements.
After the assessment they will then focus on providing four key services:
- Content creation
- External content (link building)
- Website structure for SEO
- Reporting and analysis
So what are the top SEO strategies?
Technique number 1# Target keywords and key phrases
How can you attract traffic if you have no idea what people want? Your website could be beautifully designed, with graphics that put the competition to shame, but why is it still not gaining enough traffic? What many sites continuously fail to do is directly answer what people are looking for.
So what do you do?
It is paramount that you identify the keywords that people search for, pick a handful of the most relevant keywords and use this knowledge to actively improve your site. By including keywords and phrases that people search for in their engines, potential customers will easily find your site through organic search. Please get in touch with more information.
This directly answers the question they are seeking. Why would they spend hours scouring through pages and pages of information to find simple key words, when your page can answer them directly? Relevance is key.
What next?
These keywords shouldn’t be overused – don’t try and stick them absolutely everywhere. This can incredibly annoying and unnecessary.
However, you should instead try and integrate these keywords in tags, titles and related content throughout your site. Let search engines know about the relevant content in your website and they will surely rank you higher – but more importantly, let customers know how suited you are for them. Why would they go anywhere else?
Technique number #2 content creation
People like consistency; many follow the same newspaper for years, support the same football team and purchase the same brand of detergent. People want something that they can trust – so why should a website be any different?
By ensuring that posts flow through your website on a daily basis, people know that your business is active. There is nothing worse than looking to purchase something on the net and realising that the website hasn’t been updating in months or even years. This understandably gives off the wrong vibe to any potential clients; it makes your business look defunct and untrustworthy. The likelihood is that they will open your site, scan the date of the last post, and close the tab.
You can prevent this
By running a blog on your site or posting regular updates, you can increase traffic by a tenfold. People love reading relevant news from trusted sites about topics that interest them. If your site is based on technology, then post about the latest rumours and industry news. If you are a clothes company, then update people on styles and trends, work from your findings and be sure to link customers to relevant areas in your site. This will also allow you to gain traffic through natural search from keywords used in topics you’ve discussed.
But remember, the quality of your written posts needs to be on par with the quality of your products and service. Keep your visitors enticed with your content, build a relationship with them and they will absolutely return and go from visitors to clients.
Technique #3 keeping track
You’ve invested time and money into the appearance of your website; widgets and themes that ease functionality and featured blog posts that are sure to attract clients’ attention. So how do you know they are working?
Set up Google Analytics
Google Analytics is a vital groundwork for web success. It allows you to monitor in black and white what is effective in your website and quite simply, what needs to be changed. A program like this lets you know specifically what areas of your site visitors tend to linger on and what they avoid; how long they spend reading your posts and the how many go on to become customers – from this information you can proactively work to suit their needs, by following the trails they have left behind.
Make it a habit
Once you have Google Analytics set up, you should establish goals for your site – stick to these goals and monitor how your website is doing on a monthly, weekly or even daily basis. By doing this, you can check the performance of your site and understand the way in which people are engaging with your website and whether or not it follows how you planned it to. By making this a habit, you can efficiently solve any problems within your site, and respond to what real visitors like and dislike – thus engaging with them and maintaining a healthy relationship with future clients.
Technique #4 Outbound linking
Many websites create blog posts and circulate information taken from sources that they do not cite in their text. People read this information and may not know whether they should trust the website or not, as the sources may very well be bogus, or perhaps so unofficial that they may as well have been taken from a Wikipedia article.
SEO marketing strategies for 2022- reliability
When posting content on your site, it is paramount that you link to relevant ‘trustworthy’ sources such as government sites and news sites such as the BBC in order to build a ‘trust factor’ with your visitors. You must remember to embed quotes if you are speaking of a study or relaying information taken from an interview for example. Doing so will increase a visitor’s trust in your site.
How will this benefit you?
By aiming for at least 2 or 3 good quality links to government sites in all of your published content, your site will be seen as a reliable one. Content that has outbound links to good quality sources looks good in the eyes of Google. Seeing that your page has links to relevant information can drastically increase your rankings. Not only are people going to trust your content, but Google will rank you higher for building links with larger, more influential websites.