Meta descriptions are the most important part of your content. If you create a perfect post with eye-grabbing headlines, but fail to write a good meta description then it might get ignored by Google and other search engines.
Meta Description – What It Is?
Meta Description is a short snippet of text that appears in search results underneath the main title. It serves as an introduction to your site, and it can increase click-through rates by enticing users to click on your result.
Meta descriptions are not only important for SEO purposes, but also for improving user experience (UX). In fact, according to research conducted by Conductor’s Search Metrics study in 2015 found that 47% of consumers trust online product information more than they trust advertising. They also found that 90% of consumers read meta descriptions before making a purchase decision while 78% disregard them if they don’t provide value or interest them in any way.
The key takeaway here is: make sure you are writing compelling meta descriptions!
The Importance of Meta Description?
It is important to include a meta description in your article because it helps you to get more clicks on your website. It also helps you to get more traffic on the website. This can be done by using simple tips and tricks on how to write the perfect meta description for SEO purposes.
In order to optimize your SEO, it’s imperative that you know how to use meta descriptions properly so that they reflect what’s inside of them as accurately as possible. The following are some guidelines that should be followed when writing them:
How to write a winning meta description for your article?
When writing a meta description, you need to ensure that it is unique and compelling. You can do so by using the right keywords and a call-to-action which will compel users to click on your link.
Use the right length – The length of your meta description should be what Google recommends. It should contain between 100 and 160 characters if possible. The point is to give users an idea about what they can expect if they click on your link but don’t waste their time by making them read through unnecessary details such as lengthy sentences or paragraphs.
Use strong language – Always use strong language in order to draw a reader’s attention towards your article or website instead of others like yours that are published online too! For example “Are you searching for…” instead of just “Searching”. This way, readers are more likely going to pay attention when reading this line because it sounds more interesting than other simple statements like those listed above (i).
Overview of Meta Description and its importance in SEO Content Writing.
A meta description is a short summary of a web page that appears in search engine results. It’s an important part of search engine optimization.
This should be written for the user, not for the search engines. It should be no longer than 150-160 characters, it should provide an overview of what your page will contain, and it should make visitors want to click on your link.
Guidelines for writing an effective meta description
1.Keep it short, concise and to the point.
2.Use keywords in your meta description.
3. Use proper punctuation (periods, commas and quotation marks).
4. Avoid special characters such as asterisks or exclamation points because they can confuse search engine bots.
5. Don’t use lengthy sentences or paragraphs that go on for more than two lines of text.
Conclusion
The meta description is the most important part of your article. It is the one thing that you can control and have some control over SEO rankings. It is a great way to add value to your content and help readers find exactly what they’re looking for when searching for something related to your site or topic.
Check out our SEO article writing service.