5 Tips for Optimizing Your Website for Local Search as a Solicitor

As a solicitor, you need to be as visible as possible to clients. There are many different strategies for getting more clients, but optimizing your website for local search should be one of them.


This strategy is proven and effective, but there are some best practices that can help you make the most of it. In this post we’ll share five tips for optimizing your website for local SEO solicitor search so that your business can grow from being just local to also being national (and international).

Optimize for local search.

Optimize your website for local search. Improving the visibility of your law firm’s website in Google is crucial to attracting more clients. To do this, you need to optimize the content on your site and create compelling marketing material that will help you get high rankings in the search engine results page (SERP).


Use schema markup on every page of your website. Schema markup is an HTML code that allows an SEO specialist to add information about a business or organization directly into the HTML code itself. Using schema will help boost traffic by marking up relevant information and making it easier for search engines to understand what kind of business you are and what type of content you offer.

Claim your Google My Business (GMB) listing.

Claim your Google My Business (GMB) listing. GMB is a free tool to help you manage your online presence, including how people find and interact with your business on Google. It’s really easy to add or claim it — just follow these simple steps:


  • Go to https://business.google.com/manage-listing?pli=1
  • Click on ‘Manage this page’ in the top right corner
  • Select Claim this page from the dropdown menu

Add photos and videos to GMB.

Add photos and videos to your GMB listing. Photos and videos help people find you through local search, so make sure you have them!


Use a professional photographer or videographer. Photos that are taken by professionals tend to look better than those that aren’t, so if your budget allows it, use one.


Make sure they’re high quality. You don’t have to spend a fortune on professional quality photos (or even hire someone at all), but make sure they aren’t blurry or grainy before publishing them online.


Make sure they’re relevant to your business (and not too personal). If there’s a specific piece of equipment used in law firms for example – take pictures of that! Don’t just post random personal photos unrelated to the practice – it can come across as unprofessional on social media platforms like Instagram where people may pre-judge based solely off what kind of content appears there first.”

Create location-specific content.

Location-specific content is a broad term that can include a variety of elements. The most obvious example is local businesses listing their address and phone number on their website. This can be done in the footer or header, or even at the bottom of individual pages within your site.


Another example is creating articles with hyperlocal information such as:


  • Information about nearby events, such as festivals and fairs
  • Reviews of local restaurants and bars
  • Guides to things like hiking trails and tourist attractions

Get reviews on GMB.

Reviews are a vital part of optimizing your website for local search. It’s estimated that 90% of consumers trust online reviews as much as personal recommendations and word-of-mouth referrals, so it’s no wonder they’re so important.


To get reviews on Google My Business, follow these steps:


Add at least 3 photos of your business at its physical location (e.g., exterior shots) with text that describes what you do or what makes your business unique in some way—this will help distinguish you from other businesses in the area and make people more likely to choose yours when searching on GMB. You can also add videos here if appropriate!


Claim ownership over all related profiles (like LinkedIn or Facebook) for this address by adding them under management tools within GMB itself – this makes sure nothing gets lost in translation when someone searches for “lawyer [city name]” because there are several lawyers listed under one listing which could lead users astray when looking for an attorney who specializes in criminal law rather than family law only


Optimizing your website for local search is a proven way to get more clients.


Local search is important for local businesses. It’s a great way to get more clients and find new customers in your area. It helps you get more visibility and attract more customers to your business, so it can be an effective marketing strategy if used correctly.


As a solicitor, you need to know how to optimize your website for local search. This is one of the best ways to get clients and grow your business. As we’ve seen in this article, there are many simple steps that you can take to improve your site’s visibility and increase the chances of getting new clients.

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